Television advertising is transforming. The proliferation of channels and the advent of interactive television are creating a new landscape for advertisers. The interactive and personalized nature of iTV lends itself well to targeted advertising and lead generation as well as brand building through more in-depth communication. This new era of...
The recent sale of the Anheuser-Busch Companies to Belgian conglomerate InBev has potential implications for the entire sports community. Budweiser and the other A-B brands have been major advertisers on televised sporting events--to the tune of $218,000,000 a year--and also perennial major sponsors of outdoor sporting and conservation organizations. ...
Sarah Palin's "Bridge To Nowhere" wentsomewhere, thanks to DVR and online viewing of the three "Saturday NightLive" sketches featuring Tina Fey as the second female vice-presidentialcandidate. Among all the people who saw at least one of the three SNL sketches, 33percent watched it on television during the original broadcast and...
Last Night's Television GREATEST CITIES OF THE WORLD WITH GRIFF RHYS JONES ITV1 PAUL MERTON IN INDIA FIVE Greatest Cities of the World with Griff Rhys Jones isn't going to win any prizes for wit and brevity in titling. It comes across more like a product...
Declare Yourself, a national, nonprofit andnonpartisan campaign, is the brainchild of legendary film and televisionproducer Norman Lear. The creative and branding for the campaigns in 2004and 2008 were developed by Andrew Janson, designed to energize and empowerthe latest generation of young men and women, and motivate them toparticipate in our...
Unilever, Church & Dwight, Cadbury Adams, Bush's Baked Beans and American Greetings Embrace In-Store Media for Cabco Group Electronic Shopping Carts SAN FRANCISCO -- Thomson's Premier Retail Networks, Inc. PRN, the world's most experienced provider of digital media solutions at retail, today announced five charter advertising deals with...
YouTube, the leading online video communitythat allows people to discover, watch and share originally created videos,today announced a collaboration with iTunes and Amazon.com that offers theYouTube community direct access to buy and download music, games, and otherproducts with a few clicks of a mouse. This is a first step...
AUSTIN, Texas -- ON Networks[R] ON, a new media company bringing original, digital programming to all screens, today announced that it was named Best of the Web for video for the second year in a row by BusinessWeek's annual reader's survey. ON is the only winner in the video category...
PLS TV to Feature Bilingual English and Spanish Advertising and Programming to Reach Stores' Key Customer Demographics LOS ANGELES -- Channel M, the leading developer of customized in-store TV networks, is rolling out a new in-store network for PLS Check Cashers, one of the nation's oldest and largest...
NEW YORK -- Faced with growing competition in their core Pay-TV business, cable operators worldwide are distracted by the all-digital transition regulatory deadlines imposed upon them by governing bodies, the available options for upgrading their network bandwidth, and the slow migration to an IP-based network for greater interactivity. Moving to...
Newest Additions Strengthen Giant Realm Publisher Group's Ability to Deliver Scale, Quality to Advertisers Targeting Men, Ages 18 - 34 NEW YORK -- Giant Realm, Inc., the rapidly growing online media company reaching 18-34 year old men through its publisher group of focused entertainment communities, today announced that...
Upset that he has been excluded from a pair of debates in the Utah Attorney General's race, Libertarian party candidate Andrew McCullough is taking out advertisements protesting the decision. "I'm mad as hell, actually," he said Monday. An ad is expected to appear in...
EastBridge Investment Group EBIG (OTCBB: EBIG) today announced that it has signed a definitive listing agreementwith HaoHai Media Company HH Media, in Hangzhou, China, to take it publicin the United States and list on a U.S. stock exchange. EastBridge will provide listing services to HH Media, a well known TV...
Series Available for Streaming Exclusively at Dailymotion and TheWB.com Dailymotion Also to Launch Multiple Advertiser-Supported, Warner Bros.-Branded Channels Featuring Full-Length Episodes of Series from the Studio's Vast Collection of Hit Television Programs and Original Digital Productions NEW YORK & BURBANK, Calif. -- Dailymotion, the world's largest...
Locale Media announced today that the companyhas launched its zip-code targeted online advertising service in the SanFrancisco Bay Area. The company has officially established a local salespresence in the Bay Area to better serve leading local advertisers. Locale Media sells visual, display advertising on the sites of prominent TVnetworks, lifestyle...
BEIJING, Oct. 7 /Xinhua-PRNewswire/ -- VisionChina Media Inc. , one of China's largest mass transportation mobile television advertising networks, today announced that they will attend five investor conferences in November, following the announcement of their the Company's quarter fiscal year 2008 earnings results. Ms. Dina Liu, VisionChina Media's chief...
New Hires Include Seasoned Professionals from Conde Nast, ITV and Yahoo SAN FRANCISCO -- blinkx, the world's largest and most advanced video search engine, today announced a number of new additions to its advertising sales team, to be based in London, New York, Los Angeles, and Chicago. The...
ShowOff[TM] Gives Music Choice Viewers a Chance to 'Be On TV' NEW YORK -- Mobile entertainment and digital advertising company Atrinsic, Inc. (NASDAQ: NWMO) announced today that consumer interactivity has been brought to Music Choice, the award-winning, multi-platform video and music network. Leveraging Atrinsic's feature-rich digital media delivery...
New Democrats released an English language television ad today focusing on the choice before hard-working Canadian families in this election campaign: Stephen Harper's plan for a $50 billion corporate tax giveaway or Jack Layton's plan to hire and train more doctors and nurses. "Today five million Canadians don't have a...
Pre-roll Title Cards Bridge Gaps Between Standard Website Ads and Video Ads SAN MATEO, Calif., Oct. 7 /PRNewswire/ -- Adap.tv, creators of OneSource, the first platform to help publishers fully monetize their online video content, today introduced a new ad format for online video advertising designed to...
Articles 2008-10-07
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