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	<title><![CDATA[testimonial Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/testimonial.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to testimonial]]></description>
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	<language>en-us</language>
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		<title><![CDATA[How Not to Create a Video Testimonial]]></title>
		<link><![CDATA[http://blogs.bnet.co.uk/sterling-performance/2009/03/05/how-not-to-create-a-video-testimonial/]]></link>
		<description><![CDATA[Testimonials from existing customers are an invaluable customer draw in hard times. So if you're going to invest in a video testimonial, make sure you get it right.    There are four simple rules for getting video testimonials right.    	Visual appeal.  	Ability to ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 05 Mar 2009 09:37:51 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/testimonial.html"><![CDATA[Testimonial]]></category>
		<category domain="http://resources.bnet.com/topic/subject.html"><![CDATA[Subject]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[Video]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jeremy+kay.html"><![CDATA[Jeremy Kay]]></category>
		<category domain="http://resources.bnet.com/topic/jeremy+kay.html"><![CDATA[Jeremy Kay]]></category>
	</item>
	<item>
		<title><![CDATA[How To Use Testimonials To Increase Your Sales]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1113363]]></link>
		<description><![CDATA[Testimonials are quotations from satisfied customers and clients. They are one of the simplest and most effective ways of adding punch and power to web site sales letter. How do you get and use testimonials? This paper gives some tips for using testimonials. Always use real testimonials instead of made-up...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/testimonial.html"><![CDATA[Testimonial]]></category>
		<category domain="http://resources.bnet.com/topic/streetdirectory.html"><![CDATA[Streetdirectory]]></category>
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	</item>
	<item>
		<title><![CDATA[Create Testimonials That Sell Your Products Fast]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1113373]]></link>
		<description><![CDATA[There are many ways to market a product or a service and providing the potential clients and customers with testimonials is one of the best ways to market. The power of testimonials can never be underestimated. People, especially nowadays, will only purchase products or avail services which have been referred...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/testimonial.html"><![CDATA[Testimonial]]></category>
		<category domain="http://resources.bnet.com/topic/streetdirectory.html"><![CDATA[Streetdirectory]]></category>
	</item>
	<item>
		<title><![CDATA[Commentary: MLB strikes out with new Phiten trend]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4180/is_20081021/ai_n30925006]]></link>
		<description><![CDATA[Watch any baseball game and you'll see a variety of superstition in action. Outfielders hop over the foul line when jogging to the dugout. Batters tap their helmets, adjust their gloves, and wave the bat a certain amount of times in a certain order. Nobody talks to pitchers in the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 21 Oct 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[INTERNET]]></category>
		<category domain="http://resources.bnet.com/topic/mlb.html"><![CDATA[MLB]]></category>
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		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Commentary: U.S. Senate should pass the shield law]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4183/is_20080902/ai_n28057456]]></link>
		<description><![CDATA[When Congress returns from its August recess next week, members of the U.S. Senate will consider the Free Flow of Information Act of 2008 to provide journalists with a testimonial privilege in federal court. This "shield law" will allow reporters to protect the confidentiality of their news sources without fear...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 02 Sep 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[INTERNET]]></category>
		<category domain="http://resources.bnet.com/topic/journalist.html"><![CDATA[journalist]]></category>
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		<category domain="http://resources.bnet.com/topic/maryland.html"><![CDATA[Maryland]]></category>
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		<category domain="http://resources.bnet.com/topic/u.s.+congress.html"><![CDATA[U.S. Congress]]></category>
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	</item>
	<item>
		<title><![CDATA[Solskjaer&#39;s testimonial sees United beat Espanyol]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200808/ai_n27973312]]></link>
		<description><![CDATA[MANCHESTER AFP &#8212; Ole Gunnar Solskjaer's testimonial saw Manchester United beat Espanyol 1-0 on Saturday though the 68,868 crowd saw little in the way of goalmouth action.  Reserve forward Fraizer Campbell got the goal for the European champions against the mid-table Spanish side at Old Trafford.  The game...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 02 Aug 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agence+france-presse.html"><![CDATA[Agence France-Presse]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://resources.bnet.com/topic/security.html"><![CDATA[SECURITY]]></category>
		<category domain="http://resources.bnet.com/topic/testimonial.html"><![CDATA[testimonial]]></category>
		<category domain="http://resources.bnet.com/topic/united.html"><![CDATA[United]]></category>
	</item>
	<item>
		<title><![CDATA[ACCC accepts court-enforceable undertakings from Fertility Solutions Sunshine Coast Pty Ltd for use of false testimonials.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5243/is_200804/ai_n25269999]]></link>
		<description><![CDATA[M2 PRESSWIRE-1 April 2008-ACCC: ACCC accepts court-enforceable  undertakings from Fertility Solutions Sunshine Coast Pty Ltd for use of  false testimonialsC1994-2008 M2 COMMUNICATIONS LTD     RDATE:01042008     The Australian Competition and Consumer Commission has accepted  court-enforceable undertakings from Fertility Solutions Sunshine Coast...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 01 Apr 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/australian+competition+and+consumer+commission.html"><![CDATA[Australian Competition and Consumer Commission]]></category>
		<category domain="http://resources.bnet.com/topic/testimonial.html"><![CDATA[testimonial]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Critic&#39;s corner]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmusa/is_200803/ai_n24929751]]></link>
		<description><![CDATA[*There are a few performers worth following on this latest go-round of Dancing With the Stars (ABC, tonight, 8 ET/PT), so perhaps it's time to try an experiment. Bypass the rehearsals and testimonials and leave the judges on "mute," and see if that doesn't remove 90% of what is most...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 17 Mar 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/abc+inc..html"><![CDATA[ABC Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/admission.html"><![CDATA[admission]]></category>
		<category domain="http://resources.bnet.com/topic/baggage.html"><![CDATA[baggage]]></category>
		<category domain="http://resources.bnet.com/topic/career.html"><![CDATA[CAREER]]></category>
		<category domain="http://resources.bnet.com/topic/testimonial.html"><![CDATA[testimonial]]></category>
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	</item>
	<item>
		<title><![CDATA[Kahn granted a Bayern-Germany testimonial]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200803/ai_n24388986]]></link>
		<description><![CDATA[BERLIN AFP &#8212; Former Germany goalkeeper Oliver Kahn has been granted a testimonial game between the German national side and Bayern Munich at the Allianz Arena in September, it was announced on Tuesday.  Kahn, 38, will retire at the end of the season and having captained his country to...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 11 Mar 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agence+france-presse.html"><![CDATA[Agence France-Presse]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/germany.html"><![CDATA[Germany]]></category>
		<category domain="http://resources.bnet.com/topic/testimonial.html"><![CDATA[testimonial]]></category>
		<category domain="http://resources.bnet.com/topic/tournament.html"><![CDATA[tournament]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Newcastle&#39;s Keegan tries to heal Shearer rift]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200801/ai_n21203848]]></link>
		<description><![CDATA[LONDON AFP &#8212; Kevin Keegan is ready to offer Alan Shearer a place on Newcastle's coaching staff despite the breakdown of his relationship with the former England striker.  Keegan made contact with Shearer for the first time in 18 months on Friday to ask if he was interested taking...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 20 Jan 2008 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/agence+france-presse.html"><![CDATA[Agence France-Presse]]></category>
		<category domain="http://resources.bnet.com/topic/testimonial.html"><![CDATA[testimonial]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[If you're Irish, or not, turn up for Gerry!; Irish music/Comedy; Testimonial Concert]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_6784/is_2008_Jan_4/ai_n28479242]]></link>
		<description><![CDATA[Byline: By VAL JAVIN  HE'S a Dublin lad and they are a band from County Kerry.  It's a perfect pairing for a special event at the Galpharm Stadium next month which will have a distinctly Irish flavour and a feeling of celebration.  Four-piece band Spailpin will arrive...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 04 Jan 2008 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/british+broadcasting+corp..html"><![CDATA[British Broadcasting Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/testimonial.html"><![CDATA[testimonial]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Sales Letter Requesting Referrals & Testimonials]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=355741]]></link>
		<description><![CDATA[Use this template as a sales letter to ask for referrals and a product testimonial you can use with these new prospects. ]]></description>
		<s:doctype><![CDATA[Tools & templates]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/testimonial.html"><![CDATA[Testimonial]]></category>
		<category domain="http://resources.bnet.com/topic/referral.html"><![CDATA[Referral]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
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		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[cut to the chase.(Chautauqua Communications)(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200709/ai_n25861614]]></link>
		<description><![CDATA[Company: Southwest Airlines, Dallas Agency: GSD&M, Austin,  Texas Market: CEOs, corporate travel managers Quick chase: Testimonials  are a great way to back up the promise of a reward. Southwest Airlines  puts a human face on the promise in the form  Company: Southwest Airlines, Dallas Agency: GSD&M,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 10 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/southwest+airlines+co..html"><![CDATA[Southwest Airlines Co.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">LUV</category>
		<category domain="tickers">LUV</category>
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	<item>
		<title><![CDATA[The Key to Demand Creation]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=13]]></link>
		<description><![CDATA[My previous post slammed marketing for using too many buzzwords &ndash; and received several comments to the effect that market materials should emphasize &ldquo;benefits.&rdquo;  That sounds like Marketing 101, but it&rsquo;s also dead wrong.  In fact, there&rsquo;s only one type of marketing message that gets through to prospects,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 22 Feb 2007 09:23:43 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/pitches.html"><![CDATA[Pitches]]></category>
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		<category domain="http://resources.bnet.com/topic/siebel+systems+inc..html"><![CDATA[Siebel Systems Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/testimonial.html"><![CDATA[testimonial]]></category>
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	</item>
	<item>
		<title><![CDATA[Update on guidelines.(FYI: industry news and happenings)(Conference news)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb129/is_200702/ai_n26192052]]></link>
		<description><![CDATA[The Federal Trade Commission may issue new guidelines that limit  the use of endorsements and testimonials in ads, according to Jeffrey  Knowles, Venable LLP, at the Council of Better Business Bureaus'  National Advertising Division annual conference. Last updated in 1980,  the guidelines outline conduct that violates...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 01 Feb 2007 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/ftc.html"><![CDATA[FTC]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
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	</item>
	<item>
		<title><![CDATA[Blair hails Shearer as 'simply the best']]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200610/ai_n16934224]]></link>
		<description><![CDATA[NEWCASTLE, England AFP &#8212; British Prime Minister Tony Blair paid handsome tribute to Alan Shearer as the former England and Newcastle striker handed over the proceeds of his testimonial fund to charity. Blair was on Tyneside as 36-year-old Shearer donated the 1.64 million pounds (3.1 million dollars) raised when he...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 26 Oct 2006 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agence+france-presse.html"><![CDATA[Agence France-Presse]]></category>
		<category domain="http://resources.bnet.com/topic/england.html"><![CDATA[England]]></category>
		<category domain="http://resources.bnet.com/topic/football.html"><![CDATA[football]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/testimonial.html"><![CDATA[testimonial]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Bergkamp backs Arsenal to push Chelsea]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200607/ai_n16556581]]></link>
		<description><![CDATA[LONDON AFP &#8212; Dennis Bergkamp believes this coming season will see Arsenal push London rivals and reigning champions Chelsea all the way for the Premiership title.  The Dutchman, who called time on his 11-year career with the Gunners at the end of last term, believes Chelsea are vulnerable despite...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 20 Jul 2006 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agence+france-presse.html"><![CDATA[Agence France-Presse]]></category>
		<category domain="http://resources.bnet.com/topic/arsenal.html"><![CDATA[Arsenal]]></category>
		<category domain="http://resources.bnet.com/topic/chelsea.html"><![CDATA[Chelsea]]></category>
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		<category domain="http://resources.bnet.com/topic/testimonial.html"><![CDATA[testimonial]]></category>
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	</item>
	<item>
		<title><![CDATA[Van Nistlerooy expects 'normal' return to United]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200606/ai_n16465984]]></link>
		<description><![CDATA[FREIBURG AFP &#8212; Dutch striker Ruud van Nistelrooy has said there was not a problem between him and his club Manchester United, despite looking set for the exit after falling out with manager Sir Alex Ferguson.  After losing his first-team place at Old Trafford, and being banned by Ferguson...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 12 Jun 2006 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agence+france-presse.html"><![CDATA[Agence France-Presse]]></category>
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	</item>
	<item>
		<title><![CDATA[Shearer bids farewell with a goal]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200605/ai_n16378402]]></link>
		<description><![CDATA[NEWCASTLE, England AFP &#8212; Alan Shearer brought the curtain down on his playing career by doing what he has always done - scoring a goal.  The 35-year-old scored a penalty with the final kick of the game as Newcastle beat Celtic 3-2 in his testimonial match at St James'...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 11 May 2006 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agence+france-presse.html"><![CDATA[Agence France-Presse]]></category>
		<category domain="http://resources.bnet.com/topic/career.html"><![CDATA[CAREER]]></category>
		<category domain="http://resources.bnet.com/topic/testimonial.html"><![CDATA[testimonial]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Shearer lines up Celtic testimonial]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200602/ai_n16070536]]></link>
		<description><![CDATA[NEWCASTLE AFP &#8212; Alan Shearer will mark a decade of service to Newcastle with a testimonial against Celtic in May.  The 35-year-old's Newcastle XI will take on Gordon Strachan's side at St James' Park on May 11 with the proceeds - expected to be in the region of one...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 15 Feb 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/agence+france-presse.html"><![CDATA[Agence France-Presse]]></category>
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