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- Google moves beyond text ads.(News)
- Byline: RICH KARPINSKI Byline: RICH KARPINSKI
- Research articles 2007-10-08
- Google Tests Videos In Search Ads
- In a bid to win over entertainment advertising dollars, Google (NSDQ: GOOG) is testing out videos in paid search ads. AdAge’s Michael Learmonth reports that Electronic Arts (NSDQ: ERTS) has purchased the specialized ads to push its ‘Need for Speed’ video game, while film studio Miramax has used them...
- External links 2009-09-01
Additional Resources
- Unitec releases guide to car wash marketing. (Product Spotlight).(advertisement)
- Unitec Electronics' Guide to Successful Carwash Marketing is an informative, easy-to-use guide to marketing a car wash. This guide will help drive more sales to a car wash owner's business. The guide's easy-to-read text provides useful information and tips on how to market a car wash...
- Research articles 2002-04-01
- Easy-to-use web guide controller.(Product Trends)(Fife Corp.)(Brief Article)(Advertisement)
- Designed around requests from converters who operate and maintain converting equipment, Fife's new POLARIS controller will dramatically reduce the time and effort needed for setup and operation of web guiding equipment. Operators no longer need to learn special codes and characters to set up their web...
- Research articles 2004-08-01
- Unitec releases guide to car wash marketing. (Product Spotlight).(advertisement)
- Unitec Electronics' Guide to Successful Carwash Marketing is an informative, easy-to-use guide to marketing a car wash. This guide will help drive more sales to a car wash owner's business. The guide's easy-to-read text provides useful information and tips on how to market a car wash...
- Research articles 2002-04-01
- Bloggers Can Be Fined Up to 11K Per Post for Non-Disclosure
- Update: The new FTC guidelines have come out today. The FTC says:The revised Guides also add new examples to illustrate the long standing principle that "material connections" sometimes payments or free products between advertisers and endorsers – connections that consumers would not expect – must be disclosed. These examples address what constitutes an...
- News items 2009-10-06
- Investigating Mobile Marketing
- Mobile marketing, which refers to marketing on a mobile device like a cell phone, allows you to target prospects anytime, anywhere. Assuming that mobile devices are always on and connected, they're always available as communications media. This means you can access customers and prospects when they are at home, at...
- Articles 2007-11-19
- Are Teens Really Receptive to Mobile Advertising?
- If you read the story in today's LA Times, particularly just the opening paragraphs, you'd be forgiven for thinking that younger cell phones users are a promising new market for mobile advertising. But, uh, you'd be wrong. Here's how the LA Times story, with the headline of "Advertisers in touch...
- Blog posts 2008-05-23
- Omnicare Says NeighborCare Shareholders Deserve Straightforward Answers at Today's Annual Meeting
- Business Editors/Health/Medical Writers COVINGTON, Ky.--BUSINESS WIRE--June 15, 2004 Omnicare, Inc. (NYSE:OCR) today placed an advertisement in The Baltimore Sun regarding its offer to acquire all of NeighborCare's (NASDAQ:NCRX) outstanding common stock for $30.00 per share in cash. The text of the advertisement is as follows: ...
- Research articles 2004-06-15
- PTAC attack
- The Pork Trade Action Coalition PTAC continues to rail against antidumping duties on Canadian feeder pigs imposed by the Department of Commerce in mid-October. The group ran a full-page advertisement recently in the Des Moines Register. Bearing the headline, "Don't Tax Our Pigs," the ad was signed by 77 Iowa...
- Research articles 2004-11-08
- AT&T responds to 'false and misleading' Verizon ads
- By Sam OliverPublished: 09:20 AM EST AT&T has issued a note to its customers disputing claims made in Verizon's latest string of advertisements, over which the two companies are now engaged in a lawsuit."As the U.S. market leader in wireless data service, we typically don't respond to competitors' advertising," AT&T...
- News items 2009-11-13
- Encouraging a Better Response to Direct Mail Campaigns
- Direct mail offers the advantage of a simple and immediate measure of success: the response rate. Another advantage of direct mail is that you can test the variables before committing all your resources to a particular approach. You can aim for realistic results while you keep your expenses within your...
- Articles 2007-02-15
- Writing good headlines
- Headlines are the most important part of your advertisements on the Internet.. There are so many option available to potential customers that you must grab their attention immediately with a good headline, or they will bypass your ad and go to something else. Tailor your headlines to a specific group...
- White papers 2002-01-01
- Full Transcript of Sina’s 3Q05 Conference Call — Q&A (SINA)
- Earnings Call ExcerptHere’s the entire text of the Q&A from Sina’s (ticker: SINA) Q3 2005 conference call. The prepared remarks are here. We recognize that this transcript may contain inaccuracies - if you find any, please post a comment below and we’ll incorporate your corrections. And please note: this...
- Earnings calls 2005-11-20
- Full Transcript of Sina’s 3Q05 Conference Call — Prepared Remarks (SINA)
- Earnings Call ExcerptHere’s the entire text of the prepared remarks from Sina’s (ticker: SINA) Q3 2005 conference call. The Q&A is here. We recognize that this transcript may contain inaccuracies - if you find any, please post a comment below and we’ll incorporate your corrections. And please note: this...
- Earnings calls 2005-11-20
- How Washington Got the Google-Yahoo Deal Wrong
- Yahoo CEO Jerry Yang made an interesting comment during his appearance at the Web 2.0 Summit this week. When asked what caused the pending ad deal with Google to go south, Yang said - among other things - that Washington doesn’t understand our industry. Amen, brother! ...
- Blog posts 2008-11-06
- Marketers run into trouble
- Advertising agencies rolling out international campaigns without checking the cultural implications of their text or imagery have created some disasters. *Nike apologized in 2004 when the Chinese government banned an advertisement showing NBA star LeBron James defeating a computer-generated kung fu fighter, two dragons and a...
- Research articles 2007-08-24
- Employees seek sense of purpose.
- Spiritual value and social purpose do not tend to be qualities that inform most people's perception of the financial services industry. But with falling bonuses and redundancies, now may well be the time for firms to reinvigorate employees by persuading them that their jobs are worth...
- Research articles 2002-04-02
- Flax or fish?
- George Westerns Arnold brand does it. So does Canada Bread. The difference is how they do it. In the quest to add omega-3 fatty acids to bakery foods, bakers are taking different strategies. Learn the advantages and obstacles of formulating products with flaxseeds and fish oils.(ProQuest Information and Learning: ......
- Research articles 2006-02-01
- Slime green: the big environmental groups help Clinton sell out - Cover Story
- Back in June 1995 a fervent advertisement taken out by the Big Green groups ran in The Washington Post and The New York Times. Thank You, Mr. President, for Standing Tall! blared the banner. The text proclaimed that Bill Clinton deserved the gratitude of every environmentalist for refusing to bow...
- Research articles 1996-05-01
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