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- How Google Thwarted the Microsoft-Yahoo Deal
- Yahoo has made it official: It is teaming up with Google on search advertising, but the ripple effectsâ€"both short-term and long-termâ€"are just beginning. The two companies have announced a broad agreement where Yahoo uses Google’s text advertising, but stops short of completely outsourcing search. Among the key...
- Blog posts 2008-06-12
Additional Resources
- Is Carol Bartz Terry Semel 2.0?
- I've got two thoughts on the selection of Carol Bartz as chief executive of Yahoo. First, Yahoo's board appears to have selected her for exactly the same reasons it chose Terry Semel. Second, her first big test will be whether to outsource Yahoo's search operation to Microsoft. I'm not as...
- News items 2009-08-07
- Full Transcript of Sina’s 3Q05 Conference Call — Q&A (SINA)
- Earnings Call ExcerptHere’s the entire text of the Q&A from Sina’s (ticker: SINA) Q3 2005 conference call. The prepared remarks are here. We recognize that this transcript may contain inaccuracies - if you find any, please post a comment below and we’ll incorporate your corrections. And please note: this...
- Earnings calls 2005-11-20
- How Washington Got the Google-Yahoo Deal Wrong
- Yahoo CEO Jerry Yang made an interesting comment during his appearance at the Web 2.0 Summit this week. When asked what caused the pending ad deal with Google to go south, Yang said - among other things - that Washington doesn’t understand our industry. Amen, brother! ...
- Blog posts 2008-11-06
- Blyk Broadens Business Model With New Mobile Content Service
- When Blyk, the ad-funded, youth targeted MVNO, scored 40 million euros ($50.5 million) in its latest round of funding a few weeks ago, it also announced that it was embarking on a new "partnership strategy", though no details of what these entailed were given at the time. The company...
- External links 2008-12-01
- The 2nd Edition Encyclopedia Of Free Online Advertising
- Advertising your business effectively on the internet is still the single most important skill to learn for any business to survive. So why is it so difficult to find the effective advertising sources you need? Probably the internet is full of free advertising. It comes in many forms, from websites...
- Book chapters 2007-06-25
- Happy Birthday, Digital Advertising!
- Posted by Frank D'Angelo on 10.26.09 @ 03:49 PM Oct. 27 marks the 15th anniversary of the industry's first banner display ads, which appeared on Hotwired.com. To the many of you reading this who weren't in the business back then, that's not a typo; I'm not referring to www.HotWire.com, the...
- News items 2009-10-28
- Google Buys Mobile Ad Firm For $750 Million
- SAN FRANCISCO (Reuters) - Google Inc said on Monday that it was acquiring of AdMob, one of the largest mobile advertising networks, for $750 million, widening its bet that cell phone advertising could become the Internet's next-big money maker.Google's agreement to buy AdMob in an all-stock deal would give it...
- News items 2009-11-09
- Text 100 Hires Lucent / AT&T Veteran to Lead Global Corporate Communications Practice
- Text 100 International, one of the largest global technology public relations consultancies, today announced the appointment of Kathleen Fitzgerald to executive vice president and global managing director, Corporate Communications Practice. Fitzgerald, former senior vice president, public relations and advertising for Lucent Technologies, will consult with Text 100 clients and lead...
- Research articles 2005-01-12
- Investors See Opportunity In Mobile Advertising Startups Despite Softer Outlook
- Mobile advertising is hitting its stride. A year ago, ads on cellphones were pricey and considered experimental, and while they still may not be mainstream, there's some rationalization going on. Prices are dropping, inventory is increasing, and the value of placing an ad on the cellphone is better understood....
- External links 2008-12-15
- New Campaigns.(DCA Advertising Inc.)(Brief Article)
- `Business Week' brands the `inside' story The McGraw-Hill Cos. has kicked off a new branding campaign for its franchise title Business Week. The ``See Inside'' campaign, which was developed by New York-based DCA Advertising Inc., launched earlier this month with an outdoor buy in...
- Research articles 2001-09-17
- Why Did RockYou Raise a $50 Million Fourth Funding Round From SoftBank?
- RockYou was one of the earliest big developers on social networks like Facebook and MySpace, and now it has raised a $50 million round fourth round of funding from SoftBank (the actual firm, not the venture arm). The company originally grew on MySpace, with simple widgets like photo slideshows, and...
- News items 2009-11-17
- Wikia Chooses LookSmart Ad Serving Platform for Management of Display and Text-Based Advertising
- Partnership Signals Wikia's Entrance Into the Text-Based Ad Business and the First White Label Implementation of LookSmart's Ad Center for Display Ad Units
- Research articles 2007-07-17
- Multimedia Available: Allstate Launches New Advertising Campaign Featuring '24' Actor Dennis Haysbert
- Business Editors/Insurance Writers ADVISORY...for Tuesday (Nov. 11) NOTE TO EDITORS: Multimedia Assets Available With This Story Include Logos, Text News Releases, Video --BUSINESS WIRE Allstate Insurance Company is taking a stand on behalf of its customers in a new national advertising campaign launching today. The...
- Research articles 2003-11-11
- Multimedia Available: Skechers USA Announces Britney 4 Wheelers Advertising Campaign
- Business Editors ADVISORY...for Monday (April 22) NOTE TO EDITORS: Multimedia Assets Available With This Story Include Logos, Photos, Text News Releases --BUSINESS WIRE SKECHERS USA, Inc. (NYSE:SKX), a global leader in the lifestyle footwear industry, today announced that the Company is launching a high-energy, colorful...
- Research articles 2002-04-22
- Thomson Reuters to overhaul news website
- Thomson Reuters is expected to introduce an overhauled version of its news website on Friday, in an effort to showcase a wider range of content from the former Thomson Corp professional businesses.The new Reuters.com could also pave the way for the news agency to follow other media owners from...
- External links 2009-12-03
- Vibrant Media Attracts BSkyB Executive to Drive European Sales
- LONDON & NEW YORK -- Vibrant Media, the world's leading provider of in-text advertising, and a premier provider of contextual video advertising, has hired Scott Deutrom as European Sales Director, responsible for expanding Vibrant Media's footprint across Europe through growing business in its current operating markets and capitalizing on opportunities...
- Research articles 2007-02-28
- AlphaTrade.com Texts Source Communications: 'You Win!'
- Source is Picked to Develop Advertising and Sports Marketing For AlphaTrade.com NEW YORK -- AlphaTrade.com (OTCBB:APTD), the Vancouver, British Columbia based innovator of financial information and digital media promotions, selected Source Communications to handle advertising and sports marketing, including sponsorship negotiations, asset management and related creative executions that bring...
- Research articles 2007-07-13
- Multimedia Available: ''24'' Actor Dennis Haysbert Helps Launch New Advertising Campaign
- Entertainment Editors/Business Editors ADVISORY...for Tuesday (Nov. 11) NOTE TO EDITORS: Multimedia Assets Available With This Story Include Logos, Text News Releases, Video --BUSINESS WIRE On his show "24" as President of the United States, acclaimed actor Dennis Haysbert only has 24 harrowing hours to help...
- Research articles 2003-11-11
- Google Introduces New Pricing for Popular Self-service Online Advertising Program; Highly Targeted Text-based Ads Complement Google's Objective Search Results
- Business Editors/High-Tech Writers
- Research articles 2002-02-20
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