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	<title><![CDATA[the advertising industry Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/the+advertising+industry.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to the advertising industry]]></description>
	<s:counts start="0" returned="20" found="3033" />
	<language>en-us</language>
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		<title><![CDATA[November Job Ads Surge: Index]]></title>
		<link><![CDATA[http://www.bnet.com/2407-13071_23-370845.html]]></link>
		<description><![CDATA[ Advertisements for full-time jobs surged in November, confirming a rebound in the Australian employment market, according to the Olivier Job Index.The job index jumped 5.88 per cent in November, driving a 7.84 per cent rise over the past three months and reversing the October fall, which Olivier described as...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Sun, 06 Dec 2009 13:21:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/job.html"><![CDATA[Job]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/job+advertisement.html"><![CDATA[Job Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/aap.html"><![CDATA[AAP]]></category>
	</item>
	<item>
		<title><![CDATA[Microsoft And Yahoo Finalize Their Ad Pact]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-microsoft-and-yahoo-finalize-their-ad-pact%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Microsoft (NSDQ: MSFT) and Yahoo (NSDQ: YHOO) have finally finalized their ad pact, according to a press release the two companies just put out. More to come.SUNNYVALE, Calif. & REDMOND, Wash., Dec 04, 2009 BUSINESS WIRE&#8212;Yahoo! Inc. and Microsoft Corporation today announced that the companies have finalized and executed...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Fri, 04 Dec 2009 22:14:41 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/joseph+tartakoff.html"><![CDATA[Joseph Tartakoff]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">MSFT,YHOO</category>
	</item>
	<item>
		<title><![CDATA[MicroHoo Signs on the Dotted Line: Final Agreement Done [BoomTown]]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/microhoo-signs-dotted-agreement-boomtown/22823/]]></link>
		<description><![CDATA[Microsoft MSFT and Yahoo YHOO finally dotted all their i's and crossed all their t's today, on the final agreement for their search and online advertising partnership. Somewhere a lawyer got his briefs. No one but tech reporters care, but the pair had to extend the deadline they were supposed...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Fri, 04 Dec 2009 16:06:10 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/agreement.html"><![CDATA[Agreement]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">MSFT,YHOO</category>
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	<item>
		<title><![CDATA[Mashable’s Social Media Guide for Small Businesses]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/social-media-guide-businesses/22791/]]></link>
		<description><![CDATA[ Over the past year, Mashable has written extensively on the value of social media to small businesses. We have also contributed regularly on this topic to the  American Express Open Forum .   From the fundamentals of Twitter branding, to the importance of blogging, to getting work...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Fri, 04 Dec 2009 12:28:49 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/social+media.html"><![CDATA[Social Media]]></category>
	</item>
	<item>
		<title><![CDATA[Newspaper Crisis Not Google's Fault: CEO]]></title>
		<link><![CDATA[http://www.bnet.com/2407-13071_23-370145.html]]></link>
		<description><![CDATA[ Google is being unfairly scape goated by newspaper publishers and wants to help the troubled industry build online revenue, the chief executive of the internet giant said."With dwindling revenue and diminished resources, frustrated newspaper executives are looking for someone to blame," Google CEO Eric Schmidt said in an opinion...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Fri, 04 Dec 2009 06:45:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/eric+schmidt.html"><![CDATA[Eric Schmidt]]></category>
		<category domain="http://resources.bnet.com/topic/journal.html"><![CDATA[Journal]]></category>
		<category domain="http://resources.bnet.com/topic/operational+accounting.html"><![CDATA[Operational Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/afp.html"><![CDATA[AFP]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Google being made newspaper scapegoat: CEO]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/google-newspaper-scapegoat-ceo/22709/]]></link>
		<description><![CDATA[Google CEO Eric Schmidt. Photo: Bob Pearce Google is being unfairly scapegoated by newspaper publishers, and wants to help the troubled industry build online revenue, the chief executive of the internet giant said. "With dwindling revenue and diminished resources, frustrated newspaper executives are looking for someone to blame," Google CEO...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Thu, 03 Dec 2009 23:23:54 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/newspaper.html"><![CDATA[newspaper]]></category>
		<category domain="http://resources.bnet.com/topic/eric+schmidt.html"><![CDATA[Eric Schmidt]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Comcast-NBC: Media Buyers Hope Combo Can Accelerate Targeted TV Ads, Fix Broken Broadcast Model]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-comcastnbc-media-buyers-hope-combo-can-accelerate-targeted-tv-ads-fix-b%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Media buyers are enthused about the implications of a combined Comcast and NBC Universal (NYSE: GE), which is a good thing since 23 percent of the revenues of the new entity will come from advertising. The stakes are particularly high for Comcast (NSDQ: CMCSA), which has been frustrated by...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Thu, 03 Dec 2009 18:41:56 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/nbc+universal+inc..html"><![CDATA[NBC Universal Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/comcast+corp..html"><![CDATA[Comcast Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/media+buyer.html"><![CDATA[Media Buyer]]></category>
		<category domain="http://resources.bnet.com/topic/broadcast+model.html"><![CDATA[Broadcast Model]]></category>
		<category domain="http://resources.bnet.com/topic/cable.html"><![CDATA[Cable]]></category>
		<category domain="http://resources.bnet.com/topic/network+technology.html"><![CDATA[Network Technology]]></category>
		<category domain="http://resources.bnet.com/topic/telecommunications.html"><![CDATA[Telecommunications]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/networking.html"><![CDATA[Networking]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/media+%2526+publishing.html"><![CDATA[Media & Publishing]]></category>
		<category domain="http://resources.bnet.com/topic/broadcast.html"><![CDATA[Broadcast]]></category>
		<category domain="http://resources.bnet.com/topic/cable+%2526+telecom.html"><![CDATA[Cable & Telecom]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CMCSA</category>
		<category domain="tickers">CMCSA</category>
	</item>
	<item>
		<title><![CDATA[US telco Comcast takes control of NBC Universal in $US30 billion deal]]></title>
		<link><![CDATA[http://industry.bnet.com/financial-services/news-analysis/telco-comcast-takes-control-nbc/22684/]]></link>
		<description><![CDATA[The complex deal is worth over $US30 billion, and will see Comcast pay GE over $US6.5 billion for a 51% stake in the entertainment giant. Analyst have suggested the purchase will see Comcast place a bigger emphasis on digital distribution, with films and television shows likely to reach pay TV...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Thu, 03 Dec 2009 17:12:04 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/comcast+corp..html"><![CDATA[Comcast Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/nbc+universal+inc..html"><![CDATA[NBC Universal Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/general+electric+co..html"><![CDATA[General Electric Co.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CMCSA</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GE</category>
		<category domain="tickers">CMCSA,GE</category>
	</item>
	<item>
		<title><![CDATA[Comcast/NBCU Won't Create ESPN Rival]]></title>
		<link><![CDATA[http://industry.bnet.com/media/news-analysis/comcast-nbcu-wont-create-espn/22647/]]></link>
		<description><![CDATA[Comcast executives said they won't try to turn their Versus cable channel into a rival to ESPN after their joint venture with NBC Universal clears. Several published reports have speculated that Comcast could offload some NBC Sports content onto Versus, which currently offers sports programming like the Tour de France,...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Thu, 03 Dec 2009 11:48:33 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/comcast+corp..html"><![CDATA[Comcast Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/cable.html"><![CDATA[cable]]></category>
		<category domain="http://resources.bnet.com/topic/nbc+universal+inc..html"><![CDATA[NBC Universal Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/espn.html"><![CDATA[ESPN]]></category>
		<category domain="http://resources.bnet.com/topic/brian+roberts.html"><![CDATA[Brian Roberts]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CMCSA</category>
		<category domain="tickers">CMCSA</category>
	</item>
	<item>
		<title><![CDATA[Comcast-NBCU: The Winners, Losers and Unknowns]]></title>
		<link><![CDATA[http://industry.bnet.com/media/news-analysis/comcast-nbcu-winners-losers-unknowns/22631/]]></link>
		<description><![CDATA[ With Comcast's acquisition of NBCU finally  official  this morning (technically, it's not an acquisition, but rather the creation of a JV in which Comcast holds 51% and GE 49%, until GE inevitably begins unwinding its position), it's time to take assess the winners, losers and unknowns from...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Thu, 03 Dec 2009 09:19:08 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/comcast+corp..html"><![CDATA[Comcast Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CMCSA</category>
		<category domain="tickers">CMCSA</category>
	</item>
	<item>
		<title><![CDATA[Mac sales projected to grow 26% in 2010, outpacing PC market]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/mac-sales-projected-grow-26/22629/]]></link>
		<description><![CDATA[By Neil HughesPublished: 09:20 AM EST Apple is predicted to continue its gains on the rest of the PC market in 2010, with Mac sales projected to grow by 26 percent while the industry is forecast to see a 16 percent year-over-year increase.If the predictions of Robert Cihra, analyst with...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Thu, 03 Dec 2009 09:17:25 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/pc.html"><![CDATA[PC]]></category>
		<category domain="http://resources.bnet.com/topic/apple+iphone.html"><![CDATA[Apple iPhone]]></category>
		<category domain="http://resources.bnet.com/topic/apple+macintosh.html"><![CDATA[Apple Macintosh]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="tickers">AAPL</category>
	</item>
	<item>
		<title><![CDATA[Groups Voice Opposition To Comcast-NBCU Joint Venture]]></title>
		<link><![CDATA[http://industry.bnet.com/media/news-analysis/groups-voice-opposition-comcast-nbcu/22608/]]></link>
		<description><![CDATA[The response out of Washington Thursday was swift to the announcement of the Comcast-NBCU deal and the promises the company made to make it more palatable in Washington. Those include extending the FCC's program access rules to retransmission-consent negotiations for NBC and Telemundo stations. Since the deal did not include...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Thu, 03 Dec 2009 07:38:38 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/comcast+corp..html"><![CDATA[Comcast Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/fcc.html"><![CDATA[FCC]]></category>
		<category domain="http://resources.bnet.com/topic/nbc+universal+inc..html"><![CDATA[NBC Universal Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/programming.html"><![CDATA[Programming]]></category>
		<category domain="http://resources.bnet.com/topic/cable.html"><![CDATA[Cable]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CMCSA</category>
		<category domain="tickers">CMCSA</category>
	</item>
	<item>
		<title><![CDATA[Comcast-NBCU Will Face Opposition In DC]]></title>
		<link><![CDATA[http://industry.bnet.com/media/news-analysis/comcast-nbcu-face-opposition-dc/22599/]]></link>
		<description><![CDATA[The NBCU-Comcast joint venture will face plenty of opposition in Washington, including from Free Press, Consumer Federation of America, unions worried about job losses, and from potentiail competitors including smaller and midsized cable operators concerned about competing with a 1,600 -pound gorilla. It will be the first media merger to...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Thu, 03 Dec 2009 06:04:24 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/comcast+corp..html"><![CDATA[Comcast Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/cable.html"><![CDATA[cable]]></category>
		<category domain="http://resources.bnet.com/topic/fcc.html"><![CDATA[FCC]]></category>
		<category domain="http://resources.bnet.com/topic/nbc+universal+inc..html"><![CDATA[NBC Universal Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CMCSA</category>
		<category domain="tickers">CMCSA</category>
	</item>
	<item>
		<title><![CDATA[Dover Motorsports: Positives Outweigh the Negatives]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fseekingalpha.com%2Farticle%2F176321-dover-motorsports-positives-outweigh-the-negatives%3Fsource%3Dbnet&siteid=23&tag=seekingalpha]]></link>
		<description><![CDATA[Mariusz Skonieczny submits:  Dover Motorsports DVD is an interesting investment opportunity. I stumbled upon it while writing a report about International Speedway Corporation for my clients. Please refer to my report on International Speedway Corporation for background on NASCAR and the racing industry. If you do not have this...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Thu, 03 Dec 2009 02:07:14 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
		<category domain="http://resources.bnet.com/topic/mariusz+skonieczny.html"><![CDATA[Mariusz Skonieczny]]></category>
		<category domain="http://resources.bnet.com/topic/dover+motorsports+inc..html"><![CDATA[Dover Motorsports Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">DVD</category>
		<category domain="tickers">DVD</category>
	</item>
	<item>
		<title><![CDATA[JP Morgan: AOL Will Hold Back Its Ad Inventory From Advertising.com]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-jp-morgan-aol-will-hold-back-its-ad-inventory-from-advertising.com%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ JP Morgan analyst Imran Khan first floated the idea that AOL (NYSE: TWX) should remove its inventory from the company&#8217;s Advertising.com and concentrate on selling premium only as a way to reverse its revenue declines. After a meeting with AOL CEO Tim Armstrong earlier today, Khan came away thinking...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Wed, 02 Dec 2009 21:21:44 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertising.com.html"><![CDATA[Advertising.com]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/j.p.+morgan+chase+%2526+co..html"><![CDATA[J.P. Morgan Chase & Co.]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/companies.html"><![CDATA[Companies]]></category>
		<category domain="http://resources.bnet.com/topic/time+warner.html"><![CDATA[Time Warner]]></category>
		<category domain="http://resources.bnet.com/topic/aol.html"><![CDATA[AOL]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">JPM</category>
		<category domain="tickers">JPM</category>
	</item>
	<item>
		<title><![CDATA[Identity Wars: Google & Yahoo! Bow to Facebook & Twitter]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/identity-wars-google-yahoo-bow/22538/]]></link>
		<description><![CDATA[ Yahoo!  announced this morning  that it has added Facebook Connect across many of its properties. This afternoon  Google Friend Connect announced  the inclusion of Twitter as a top-level log-in option. These moves will be convenient for users, but may not be good for the future...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Wed, 02 Dec 2009 18:07:03 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/facebook.html"><![CDATA[Facebook]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/site.html"><![CDATA[Site]]></category>
		<category domain="http://resources.bnet.com/topic/twitter+inc..html"><![CDATA[Twitter Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">GOOG,YHOO</category>
	</item>
	<item>
		<title><![CDATA[Mashable’s Guide to Jobs in Social Media Marketing]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/guide-jobs-social-media-marketing/22525/]]></link>
		<description><![CDATA[    If you're seeking a job in social media, we'd like to help out. For starters, Mashable's  Job Lists section  gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Wed, 02 Dec 2009 16:01:11 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://resources.bnet.com/topic/opportunity.html"><![CDATA[Opportunity]]></category>
	</item>
	<item>
		<title><![CDATA[Cheil Acquires Majority Stake in Barbarian Group]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/cheil-acquires-majority-stake-barbarian/22510/]]></link>
		<description><![CDATA[NEW YORK (AdAge.com) -- A digital darling for the past five years, Barbarian Group will become part of South Korean ad network Cheil Worldwide in a deal that has Cheil taking a majority stake in the boutique agency. The deal, which was first reported as being done last month --...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Wed, 02 Dec 2009 14:39:56 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/company.html"><![CDATA[company]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/samsung+electronics+co.+ltd..html"><![CDATA[Samsung Electronics Co. Ltd.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SEC</category>
		<category domain="tickers">SEC</category>
	</item>
	<item>
		<title><![CDATA[Cable Industry#x27s #x27Adoption Plus#x27: Altruism Or PR Stunt? - Helping the poor, or getting taxpayers to fund in school ad campaigns?]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/cable-industryx27s-x27adoption-plusx27-altruism/22456/]]></link>
		<description><![CDATA[  The cable industry this week is busy patting itself on the back for a new initiative they've dubbed "Adoption Plus." According to the cable industry's chief lobbying and PR arm, the National Cable And Telecommunications Association, Adoption Plus  has been created to  "promote sustainable broadband adoption...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Wed, 02 Dec 2009 09:34:54 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/comcast+corp..html"><![CDATA[Comcast Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/cable.html"><![CDATA[cable]]></category>
		<category domain="http://resources.bnet.com/topic/broadband.html"><![CDATA[Broadband]]></category>
		<category domain="http://resources.bnet.com/topic/cable+industry.html"><![CDATA[Cable Industry]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CMCSA</category>
		<category domain="tickers">CMCSA</category>
	</item>
	<item>
		<title><![CDATA[Online Readers Must Pay: Murdoch]]></title>
		<link><![CDATA[http://www.bnet.com/2407-13071_23-369333.html]]></link>
		<description><![CDATA[ News Corp chairman Rupert Murdoch said on Tuesday that the struggling newspaper industry should not seek government help but must convince readers to pay for news online."The prospect of the US government becoming directly involved in commercial journalism ought to be chilling to anyone who cares about free speech,"...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Wed, 02 Dec 2009 08:56:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/journalism.html"><![CDATA[Journalism]]></category>
		<category domain="http://resources.bnet.com/topic/rupert+murdoch.html"><![CDATA[Rupert Murdoch]]></category>
		<category domain="http://resources.bnet.com/topic/news+corp..html"><![CDATA[News Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/government.html"><![CDATA[Government]]></category>
		<category domain="http://resources.bnet.com/topic/vertical+industries.html"><![CDATA[Vertical Industries]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/afp.html"><![CDATA[AFP]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NWS</category>
		<category domain="tickers">NWS</category>
	</item>
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