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- 'Woo' Factor: Persuasion and Power
- How do you convince people to buy into your latest idea? "The Art of Woo" author and Wharton School professor Richard Shell shares his insights with MoneyWatch.com's Eric Schurenberg and explains why President Barack Obama is such an excellent "woo-master."
- Videos 2009-07-01
- 'Woo' Factor: Persuasion and Power
- How do you convince people to buy into your latest idea? "The Art of Woo" author and Wharton School professor Richard Shell shares his insights and explains why President Barack Obama is such an excellent "woo-master."
- Videos 2009-07-01
Additional Resources
- Richard Shell: Negotiation Tips from a Master Persuader
- To thrive in your career, you have to be good at selling your ideas inside your own organization. After years of study, Wharton professor Richard Shell can tell you exactly what works ? and what doesn?t. The...
- Articles 2009-07-07
- This Month from Knowledge@Wharton
- Stories this month include "'The Art of Woo': Selling Your Ideas to the Entire Organization, One Person at a Time" and "The Price Is Right, but Maybe It's Not, and How Do You Know?"
- Research articles 2007-10-30
- How to Become a Better Persuader: Six Principles to Follow
- The phrase "always be closing" doesn't just resonate with salespeople. Effective leaders also need to have that "closing" skill -- the ability to sell other people on ideas. As former Chrysler chairman Lee Iacocca said, "You can have brilliant ideas, but if you can't get them across, your ideas won't...
- Blog posts 2007-12-06
- 9 Questions to Ask Before Presenting
- Many sales professionals think a sales call should consist of a couple of minutes of "rapport building" followed by a speech in which the sales rep describes his or her company and product in elaborate detail. This is a stupid because the focus is on the...
- Blog posts 2009-02-10
- France's Pompidou Centre to surf digital waves, woo Asia
- PARIS AFP — The Pompidou Centre -- France's temple of contemporary art -- is to adopt digital technology and plug into Asia's rising cultural prominence as it prepares to celebrate its 30th anniversary, its president, Bruno Racine, said. The new directions, coupled with ambitious plans for exhibitions, movie retrospectives...
- Research articles 2006-01-31
- Stretching Your Benefits Dollars
- This article provides answers to question on how to woo employees with a state-of-the-art benefits package? This article mentions that why flexible spending accounts may be just what one's growth company needs. At the very time that many growth-oriented business owners have found themselves in a similar bind, health care...
- White papers 2000-03-01
- 10/36 will use polkas to woo contributors
- SOMETIMES public television fans have to ignore the people who run it. For instance, there's no more pompous a windbag in broadcasting than PBS President Ervin Duggan. He can turn a roomful of sweet-tempered TV columnists who like his programs into frothing-at-the- mouth adversaries. A former Federal Communications...
- Research articles 1995-03-03
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