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Paul Metzger: Inventing Targeted Products
Inventor Paul Metzger is co-founder of Maker Enterprises, a product development think tank responsible for creating innovative new retail items. Metzger describes his business model which encompasses every step of product development from concept to marketing.
Tags: Product marketing, Strategy, product development, marketing
Videos 2008-03-08

Additional Resources

Jefferies Group, Inc. Announces Management Conference Call to Discuss 2008 Second Quarter Financial Results
NEW YORK -- Jefferies Group, Inc. (NYSE: JEF) will hold a conference call with management on July 22, 2008 to discuss second quarter and first-half financial results for 2008. Participants on the call will include: Richard B. Handler, Chairman and Chief Executive Officer; Brian P. Friedman, Executive Committee Chairman; and...
Articles 2008-07-15
"Midrug" Rating Company Reissues an A1 Rating for 012 Smile.Communications' Series A Bonds, SMLC Will be Able Issue up to NIS 320M in Additional Debt at the Same A1 Rating
PETACH TIKVA, Israel, July 14 /PRNewswire-FirstCall/ -- 012 Smile.Communications (NASDAQ Global Market and TASE: SMLC), a growth-oriented provider of communication services in Israel, today announced that Midrug Ltd., an Israeli financial rating company which is affiliated with Moody's, has reissued the A1 rating originally awarded to the Company's Series...
Articles 2008-07-14
Delta Design Introduces the MATRiX High Speed Test Handler at Semicon West
POWAY, Calif. -- Cohu, Inc. (NASDAQ:COHU) announced today that its Delta Design subsidiary, the world's leading supplier of semiconductor logic pick and place test handlers, has launched its next generation high speed test handler, the MATRiX. "We were challenged by our customers to design a system that could...
Articles 2008-07-14
Advantest Debuts Industry's First Fully Integrated 12 GHz Quad-core Monolithic RF Module and Turnkey RF Test Cell Solution at Semicon West
Unparalleled flexibility provides lowest cost of ownership for multi-site production testing SAN FRANCISCO, July 14 /PRNewswire-FirstCall/ -- Advantest Corporation , the world's leading supplier of semiconductor test equipment, is introducing its new 12GHz RF test cell solution at Semicon West and demonstrating a new 12GHz RF module...
Articles 2008-07-14
New York Times Best Seller list
Last week/Weeks on list FICTION 1. Fearless Fourteen, 1/2 by Janet Evanovich 2. Sail, 2/3 by James Patterson and Howard Roughan 3. Tailspin, --/1 by Catherine...
Articles 2008-07-13
'Burn' returns
USA's "Burn Notice" returns for its second season at 11 p.m. Thursday, chronicling the further adventures of fired spy Michael Westen Jeffrey Donovan, his ex-girlfriend Fiona Gabrielle Anwar, his hypochondriac mother Sharon Gless and his best friend, Sam Bruce Campbell. Season 1 ended with Westen hoping to...
Articles 2008-07-05
CHAD Industries Announces Wafer Loader / Unloader
ANAHEIM, Calif. -- CHAD Industries, Inc., a leading supplier of factory automation solutions for the semiconductor, electronics, micro assembly and solar industries, announced today the release of their integrated 125mm to 300mm wafer loader and unloader system for use with third party oven suppliers. CHAD has combined it's...
Articles 2008-07-03
New canine teams start work at Dulles Airport
AIRLINE INDUSTRY INFORMATION-C1997-2008 M2 COMMUNICATIONS LTD The US Transportation Security Administration TSA has certified three new canine teams which will work to detect explosives in the air cargo facilities at Virginia's Dulles International Airport. These new teams have been certified in their local environment and are...
Articles 2008-07-03
New TSA Canine Teams Will Significantly Enhance Air Cargo Security at Dulles Airport
The Transportation Security AdministrationTSA today announced the certification of three new TSA canine teams toenhance explosives detection capabilities at Virginia's DullesInternational Airport air cargo facilities. The Dulles teams began training in January and graduated after a 10-weektraining course at Lackland Air Force Base, San Antonio. The teams havecertified in their...
Articles 2008-07-02
Writer on the storm
Bill Kauffman's otherwise enjoyable interview with Carl Oglesby ("Writer on the Storm," April) was deeply marred by Oglesby's blase slander of cowboys. George W. Bush's "handlers," Oglesby said, "grasped that there is a basic collision between the neo-Union and the neo-Confederacy. The Civil War is not over; its issues continue...
Articles 2008-07-01
Sharks & Spencer
PROTESTERS facing redundancy plan to put the bite on Marks & Spencer - with a live SHARK. The fish in a tank is part of a demo planned for the store's London AGM next week by the GMB union for 700 workers after Fenland Foods in...
Articles 2008-06-29
The City Diary
Oyster slows down the progress of an Olympian OUR THANKS TO Lord Coe (pictured right, in his running days) for showing journalists around the Olympic site last Tuesday. But we do feel Seb's handlers could have prepared better on his behalf. Dropping us off at Stratford station...
Articles 2008-06-29
Watch baggage handlers at work and you too can succumb to luggage
Enough with the euphemisms. It wasn't air rage that got novelist, controversialist and supermodel Naomi Campbell into trouble, it was luggage rage. The distinction is crucial. Whatever the reason, no one wants a fellow passenger screaming and spitting when a plane's about to take off, even in first class. There...
Articles 2008-06-28
Kansas City Legal Briefs: June 27, 2008
June has been a month of legal ups and downs for the Kansas City- based subprime mortgage loan handler, NovaStar Financial. This week, a stockholder filed a derivative suit against NovaStar and several of its executives on behalf of the company's underlying corporation. The suit, filed in...
Articles 2008-06-27
Funeral insurance providers targeted in two Missouri lawsuits
Two recent Missouri lawsuits are targeting sellers and handlers of pre-need funeral plans, claiming various businesses have defrauded funeral homes across the country. Last week, a Cape Girardeau law firm filed a class action lawsuit in Kansas City-based federal court against about a dozen businesses, including banks...
Articles 2008-06-26
Brite-Strike Technologies(R) Shines Light on Regional K9 Training; Police Dogs Easily Catch "Bad Guys" Hiding in Dark Places
The dim light training facility operated byBrite-Strike Technologies, Inc. ( http://www.brite-strike.com ) TrainingAcademy was the scene of a recent major regional K9 training event. According to Glen Bushee, Brite Strike Technologies, Inc. President,"Todd Bailey, Director of the Brite-Strike Academy, Law EnforcementDivision, organized and supervised the training session. Led...
Articles 2008-06-25
Funeral insurance providers in two Missouri lawsuits
Two recent Missouri lawsuits are targeting sellers and handlers of pre-need funeral plans, claiming various businesses have defrauded funeral homes across the country. Last week, a Cape Girardeau law firm filed a class action lawsuit in Kansas City-based federal court against about a dozen businesses, including banks...
Articles 2008-06-25
Downtown OKC going to the dogs
Dog shows have been around here for more than 80 years, and in the words of organizers, they are only getting better. The Oklahoma City Summer Classic Dog Show is back for another run at the Cox Convention Center from Thursday through Sunday. More...
Articles 2008-06-24
French full of excuses, says Italy's Panucci
BADEN, Austria AFP — Italian defender Christian Panucci on Friday said France coach Raymond Domenech, who criticised the referee after his side's loss to the Italians, "always has excuses". Domenech was furious that Italy were awarded a penalty and the French had Eric Abidal sent off in the...
Articles 2008-06-20
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