Terdema L. Ussery II is preparing to use a full court press to improve the image of the Continental Basketball Association CBA, while lifting ti to fiscal stability. A year after becoming the first black commissioner of a major professional sports league, Ussery is negotiating a new agreement with...
MBNA America Bank last week announced plans to offer credit cards featuring any of the National Basketball Association team colors or logos, including all Women's National Basketball Association and National Basketball Development League teams. The p MBNA America Bank last week announced plans to offer credit...
The National Basketball Association and AOL Time Warner are reportedly discussing creating a jointly owned basketball network. The National Basketball Association and AOL Time Warner are reportedly discussing creating a jointly owned basketball network.
McDonald's Corp will again sign a global advertising contract with the National Basketball Association, but not with the National Football League. In addition, the fast-food hamburger chain will contract with the Women's National Basketball Association. MMcDonald's Corp will again sign a global advertising contract with the National Basketball Association, but...
America Online AOL has reached a multiyear deal with the National Basketball Association and the Women's National Basketball Association. The new agreement covers extensive promotions of NBA.com and WNBA.com on AOL properties as well as ... America Online...
The National Basketball Association named GREG ECONOMOU as senior vice president, marketing and ... The National Basketball Association named GREG ECONOMOU as senior vice president, marketing and communications, He comes from sports marketing and management consultancy Brandthink, where he was managing director and...
The National Basketball Association this week became the second major professional sports league to put Intercast in its games. The National Basketball Association this week became the second major professional sports league to put Intercast in its games.
Spanish network Telemundo has reached a deal with the National Basketball Association to air non-game NBA programing ... Spanish network Telemundo has reached a deal with the National Basketball Association to air non-game NBA programing through the end of the 1997-98 season. Programs include...
Less than a year after repositioning itself as the most techno-savvy of all major sports properties, the National Basketball Association is close to signing two deals that will push the leaue squarely into the digital domain: concomitant sponsorship/distribution agreements with Internet leaders America Online and Yahoo! Worth well in excess...
On the heels of its precedent-setting professional-sports out-of-market package deals, In Demand is negotiating with the National Basketball Association for the rights to distribute its Women's National Basketball Association pay-per-view package t On the heels of its precedent-setting professional-sports out-of-market package deals, In...
National Basketball Association Eyeing DBS With New Tech Venture NEW YORK - The National Basketball Association has formed a new company to explore the league's use of future television technologies including direct-broadcast satellite, said Ed National Basketball Association Eyeing DBS...
The National Basketball Association has elevated SCOTT O'NEIL to senior vice president, ... The National Basketball Association has elevated SCOTT O'NEIL to senior vice president, marketing and team business operations. He had been NBA VP of business operations and team consulting.
NEW YORK -- HANNspree California, Inc. has entered a three-year partnership with the National Basketball Association and Women's National Basketball Association that is reflected in the company's introduction of an exciting lineup of unique lifestyle-oriented LCD television sets. All seven sets reflect the excitement and fun of basketball, feature the...
NEW YORK -- Basketball without Borders, the league's premiere international basketball and community relations outreach program, will expand to four continents and will be staged in China for the first time, it was announced today by the National Basketball Association NBA and the International Basketball Federation FIBA. The program, a...
The network television rights packages for the National Football League and the National Basketball Association are up for renewal in two seasons. Last week, CBS began preparing for the day, probably next year, when it may get a shot at reacquiring The network television...
Turner Network Television outpaced ESPN during the networks' respective coverage of the first round of the National Basketball Association playoffs. TNT, which televised 25 first-round games, averaged a 2.4 household rating, up 4% over the 2. Turner Network...
NEW YORK -- The "Quest for Equality: African American Pioneers in the Sport of Basketball" Will Visit Four NBA Cities Giving NBA Fans a Historical Timetable of African Americans in the Sport of Basketball
WASHINGTON -- Earlier today, the National Basketball Association issued a brief press release stating that Houston Rockets coach Jeff Van Gundy has admitted to league officials that no NBA referee spoke with him regarding unfair officiating bias towards Rockets center Yao Ming during Round 1 of the playoffs.
The National Basketball Association NBA has taken three levels and approximately 35,000 square feet of space at 666 Fifth Avenue for its first-ever NBA Store, reports Arthur L. Bocchi, senior managing director of SRD Realty, the owner's representative for 666 Fifth Avenue.
With a deal with the National Football League finalized, officials for Warner Home Video's special-interest area have turned their attention to reaching agreements with the National Basketball Association and National Hockey League. With a deal with the National Football League finalized, officials...
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