Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Nielsen to measure Xbox audience for Microsoft
- Microsoft is set to track how many people are playing its Xbox Live online game show 1 vs 100 by teaming up with Nielsen. The collaboration will allow Microsoft to monitor player numbers and manage its in-game ads accordingly. Hybrid media game show 1 vs 100 combines online multiplayer...
- Articles 2009-11-19
- WPP and Nielsen swap assets
- WPP is selling its 50% stake in TV measurement firm, AGBNielsen Media Research, to venture partner Nielsen. The deal will give Nielsen full ownership of AGBNielsen. In exchange WPP will acquire Nielsen's advertising analytics firm, SRDS, and campaign organiser, PERQ/HCI. The UK ad giant will also acquire Nielsen's 11%...
- Articles 2008-11-13
Additional Resources
- Walgreens Renews Agreement with The Nielsen Company
- PHOENIX -- The Nielsen Company announced today that it has renewed its agreement with Walgreens (NYSE: WAG)(NASDAQ: WAG), the nation's largest drugstore chain, through 2013, strengthening the companies' existing relationship and establishing Nielsen as Walgreens' preferred marketing information provider.
- Research articles 2008-06-04
- VNU is now called The Nielsen Company.
- Jan. 31--MUMBAI, India -- ACNielsen's parent company, VNU is changing its name to The Nielsen Company. In a move that emphasizes its best-known brand name and underscores its commitment, the name change is aimed at creating a newly branded and streamlined company, with its focus on...
- Research articles 2007-01-31
- "The Hollywood Reporter," published by The Nielsen Company , has launched a new day and date edition of the publication with daily morning delivery to subscribers in New York and other East Coast cities
- "The Hollywood Reporter," published by The Nielsen Company New York, has launched a new day and date edition of the publication with daily morning delivery to subscribers in New York and other East Coast cities. The new "Hollywood Reporter: Premier Edition" allows daily business day distribution throughout Manhattan each morning....
- Research articles 2007-11-17
- Officially Announced: Pluribus & Guggenheim Acquire Eight Nielsen Brands, Including THR, BB & Adweek
- As we reported last night, the deal for the media brands of Nielsen Business Media has closed and it has been officially announced this morning. The consortium that’s buying the brands is officially named e5 Global Media LLC, formed jointly by Pluribus Capital Management and Guggenheim Partners. The deal...
- External links 2009-12-10
- Nielsen Buys Online Audience Measurement Firm Koreanclick
- With Asia’s online audience and ad revenues still seeing healthy growth, The Nielsen Company has acquired South Korean audience measurement firm KoreanClick. The acquisition will give Nielsen access to 30 markets in the region and South Korea’s roughly 40 million web users. The firm launched about nine years ago....
- External links 2009-09-09
- Nielsen Online Reports Topline U.S. Data for May 2008
- Nielsen Online, a service of The Nielsen Company, reports May 2008 data for the Top Sites by Parent Company and Top Brands. Nielsen Online Top 10 Web Sites by Parent Company and Top 10 Web Sites by Brand, May 2008 Table 1. Top 10 Parent Companies, Combined Home...
- Research articles 2008-06-10
- Rentrak Buying Nielsen's Box Office Measurement Service, For $15 Million
- Rentrak, the entertainment and VOD measurement company, has acquired Nielsen EDI, which offers measurement services for the movies industry, from The Nielsen Company. The price is about $15 million, according to an SEC filing, along with the assumption of certain liabilities. The deal, expected to close Q12010. As part...
- External links 2009-12-15
- Nielsen Provides $2.5 Million Additional Funding To 'Research Think Tank'
- The Nielsen Company has been moving rapidly to counter the challenges to its ratings dominance lately and the latest step involves adding $2.5 million in funding to to the Council for Research Excellence. The CRE was formed about four years ago as a “research think tank” and forum for...
- External links 2009-10-23
- Nielsen//NetRatings and Mediamark Research Deliver Cross-Media Consumer Data
- Nielsen//NetRatings, a service of The Nielsen Company, and Mediamark Research Inc. MRI today jointly launched a single-source database of consumers' off-line and online media usage. Print media with complementary Web sites now have a net audience estimate across both platforms as well as detailed demographic, psychographic and product usage information...
- Research articles 2007-07-31
- Nielsen//NetRatings Leads in MRC Accreditation Process
- Nielsen//NetRatings, a service of The Nielsen Company, reported today that it has taken the industry lead in the Media Rating Council MRC accreditation process, having previously completed the pre-audit, and now commenced the full audit. The audit is divided into several phases covering different pieces of the Nielsen//NetRatings methodology; currently...
- Research articles 2007-09-26
- Arbitron and Nielsen Terminate 'Project Apollo'
- NEW YORK -- Arbitron Inc. (NYSE:ARB) and The Nielsen Company announced today that the two companies have terminated the development of "Project Apollo," the proposed single-source, national research service. The two companies had been working on the pilot project since early in 2005. The announcement was made by Susan D....
- Research articles 2008-02-25
- The Nielsen Company and Google Establish Strategic Relationship
- Nielsen to Provide Demographic Data for Google TV Ads
- Research articles 2007-10-24
- And Then There Were Two: Obama Has Head Start in Online Race to the White House, According to Nielsen Online
- Nielsen Online, a service of The Nielsen Company, today reported that Senator Barack Obama's campaign Web site outpaced Senator John McCain's in May, the final month of the Democratic primary season. BarackObama.com garnered 2.3 million unique visitors during the month, compared to McCain's 563,000 (see Table 1). Obama's campaign...
- Research articles 2008-07-07
- Nielsen Signs Agreement With ESPN
- In just over a month since unveiling a new consumer segmentation feature on its NPOWER television ratings analysis tool, The Nielsen Company announced today that ESPN Inc. became the first client to license the data. ESPN said that it would use audience segmentation data from PRIZM NE to offer better...
- Research articles 2007-09-10
- Nielsen: U.S. Health Care Consumers Place More Importance on Price and Value When Choosing Over-the-Counter Products Compared to Global Consumers
- U.S. Consumers Highly Rank Effectiveness, Safety and Confidence in the Product When Choosing Over-the-Counter Medication SCHAUMBURG, Ill. -- An added sign of a battered U.S. economy, U.S. consumers place more importance on price and value when choosing over-the-counter OTC medication compared to global consumers, according to a global online...
- Research articles 2008-10-27
- What's Bigger than Email? Social Media (by the numbers)
- The worldwide web is a still a teenager, but it is poised to become a legal adult later this summer, on a date nobody is likely to notice, let alone celebrate. How tender and young the web still is can be hard to remember, since it has come to dominate...
- Blog posts 2009-05-02
- Arbitron and The Nielsen Company Sign Agreement and Form Jointly-Owned Limited Liability Company to Continue Development of 'Project Apollo' Marketing Research Service
- Proposed Service Would Link the Arbitron Portable People Meter System with ACNielsen Homescan Technology
- Research articles 2007-02-01
- Yahoo Gets in the Coupon Game
- Yahoo has added coupons to its online mix. Today, the company unveiled its new Yahoo Deals Web site, which offers shoppers coupons, information about promotions, sales and tips on saving money.The site aims to fill a surging demand for cost-saving ideas. According to the company research, searches for the term...
- News items 2009-08-10
- << Previous
- page 1 of 1
- Next >>
Presented by American Express