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		<title><![CDATA[Nielsen to measure Xbox audience for Microsoft]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-367429.html]]></link>
		<description><![CDATA[ Microsoft is set to track how many people are playing its Xbox Live online game show 1 vs 100 by teaming up with Nielsen. The collaboration will allow Microsoft to monitor player numbers and manage its in-game ads accordingly. Hybrid media game show 1 vs 100 combines online multiplayer...]]></description>
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		<pubDate>Thu, 19 Nov 2009 21:38:56 -0800</pubDate>
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		<title><![CDATA[WPP and Nielsen swap assets]]></title>
		<link><![CDATA[http://www.bnet.com/2448-13071_23-248999.html]]></link>
		<description><![CDATA[ WPP is selling its 50% stake in TV measurement firm, AGBNielsen Media Research, to venture partner Nielsen. The deal will give Nielsen full ownership of AGBNielsen. In exchange WPP will acquire Nielsen's advertising analytics firm, SRDS, and campaign organiser, PERQ/HCI. The UK ad giant will also acquire Nielsen's 11%...]]></description>
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		<pubDate>Thu, 13 Nov 2008 12:43:06 -0800</pubDate>
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