The State Bank

• Private
• US

Dow Jones Description

The State Bank's new mission statement is stunning in its clarity and purpose. The bank set out to revitalize our corporate mission and vision and try to recapture a corporate culture that makes community banking special. What we found at the core of our business is you. The process started in 2006 when leaders of the bank met for the purpose of rewriting a mission and vision of what the company could become. For the past several years, banking has drifted to a sales culture, where banks are promoting products and specific financial services. But The State Bank sees our roots in community banking as a service business, where our mission is to promote the financial well-being of our customers. We realized that what is best for us as a financial institution is also what is best for "you" - your potential, your opportunities, your security, your dreams." Once we recognized this central idea, it became clear that our mission is actually very simple. Our mission is - You. Likewise, the bank sought to establish a vision for the future. Rather than state our vision as a goal about our bank, we decided our vision for the future is about our relationships with our customers. This is why we concluded that our vision is to be "Your financial partner for life." Unique among banking industry... The State Bank's mission and vision are unique for a bank. Most focus on financial performance for stockholders as a mission and growth as the ultimate vision. ...

Number of Employees 80

Contact Information

Peer Companies

• Citigroup Inc.
• Deutsche Bank AG
• Bank of America Corp.
• HSBC Holdings Plc.
• J.P. Morgan Chase & Co.
• All Companies