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- Building And Developing Brands In The Automotive Aftermarket
- With the fall of the Block Exemption, a new world of opportunities opens up to suppliers. They will now have the right to market and sell their own parts under their own name as original spares in the automotive aftermarket. This enables them to enter a new highly profitable business...
- White papers 2003-01-01
- Mergers and Corporate Culture
- It is widely recognized that cultural differences between the partners of a merger are one of the most common reasons for failure in mergers. This may happen during pre-merger negotiations or during post-merger integration. Despite all Due Diligence, the two partners of a merger fail to form a new successful...
- White papers 2001-01-01
- Positioning as a Strategic Marketing Decision
- This article talks about positioning of a product which is the sum of those attributes normally ascribed to it by the consumers – its standing, its quality, the type of people who use it, its strengths, its weaknesses, any other unusual or memorable characteristics it may possess, its price and...
- White papers 2003-01-01
- Managing Marketing
- This report will initially give a short overview of some general concepts of branding, especially definitions, benefits and types of brands. Whilst most literature relates to branding for goods, the second part of this report focuses on issues for branding professional services, especially the accounting and consulting industry. It will...
- White papers 2003-01-01
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