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Advertising During a Recession
What should marketers in a flat lining economy do? It’s clear that consumers are going to be watching their wallets a bit closer, and advertisers will have to try harder to pry pocketbooks back open in order to justify their budgets. On Monday, the Times ran a...
Tags: Marketing, Branding, Times UK, Internet, Online Advertising, Internet Advertising, Nissan Motor Co. Ltd., Brand, Advertisement, Google Inc., Jake Swearingen
Blog posts 2008-01-31

Additional Resources

Marks & Spencer first in UK to benefit from Cable & Wireless company-wide IP-VPN network; Customers benefit from faster response times UK stores benefit from thirty-fold increase in network capacity.
M2 PRESSWIRE-5 March 2001-CABLE & WIRELESS: Marks & Spencer first in UK to benefit from Cable & Wireless company-wide IP-VPN network; Customers benefit from faster response times UK stores benefit from thirty-fold increase in network capacity C1994-2001 M2 COMMUNICATIONS LTD ...
Tags: Cable & Wireless Plc., Marks & Spencer
Research articles 2001-03-05
UK's Financial Times.(list of top 50 Creative people)(Brief Article)
* In the UK's Financial Times top 50 Creative people in the UK poll, the designer Sir Paul Smith came first. Gucci's creative director Tom Ford was 15th, with the company seeing sales more ... * In the UK's Financial Times top 50 Creative people in the...
Tags: Financial Times
Research articles 2001-10-25
YouTube Resolves UK Music Royalties Dispute, Will Start Paying Again
Eight months after letting its PRS For Music license expire in protest at “ridiculous” rates, YouTube has agreed new terms with the UK music royalty collector, meaning the reintroduction of thousands of official music videos.New terms have not yet been disclosed but will be backdated to January, when YouTube’s...
Tags: YouTube Inc., Video, PRS, Corporate Communications, Marketing, Entertainment, Music, Companies, Google, YouTube, Robert Andrews
External links 2009-09-02
REA says UK has potential for big rise in biofuels production
Monday 26 October 2009 There is a major opportunity to increase production of biofuels in the UK in order to deliver targets set in the European Union's Renewable Energy Directive, according to a report from the Renewable Energy Association REA. However, Friends of the Earth has hit back at the...
Tags: Biofuel
News items 2009-10-26
CPC/Aji changes name, BUSINESS TIMES
Business Times Malaysia 09-09-2003 CPC/AJI Malaysia Sdn Bhd has changed its name to Unilever Bestfoods Malaysia Sdn Bhd effective August 15 following the acquisition of the company by a UK firm, Unilever UK & CN Holdings Ltd. On J Business...
Tags: Unilever PLC
Research articles 2003-09-09
US sends UK ten times as much B2B mail.
M2 PRESSWIRE-16 November 2005-Mardev: US sends UK ten times as much B2B mailC1994-2005 M2 COMMUNICATIONS LTD RDATE:16112005 A study by leading business information specialist, Mardev, based on annual sales figures of data from the company's UK and US offices, suggests that...
Tags: US Companies
Research articles 2005-11-16
UK raises concerns over Opel deal
Britain will not accept Magna International's plan for the takeover of Vauxhall/Opel unless "shortcomings" identified in a report by PwC are addressed, Britain's business secretary, Lord Mandelson, said on Thursday.Speaking to the Financial Times on a visit to Seoul, Lord Mandelson said the UK government could not "sign off"...
Tags: U.K., Britain, Magna International Inc., Government, Vertical Industries, Government News, Financial Times
External links 2009-10-07
Ofcom Report: Mobile Data Revenues Growing Five Times Faster Than Voice
Mobile voice revenues are still larger than those from mobile data, but mobile data revenues are growing five times faster, according to UK regulator Ofcom, in its third International Communications Market Report covering 2007, released today. Total mobile voice revenues in the UK, France, Germany, Italy, USA, Canada and...
Tags: Revenue, Mobile, Voice, Mobile Voice Revenue, Advertising & Promotion, Marketing, Dianne See Morrison, Entertainment, Mobile Music, Mobile Video, Mobile TV, Social Media
External links 2008-11-20
Axa UK.
Financial Times Dennis Holt, the new chief executive of Axa UK, plans to examine closer ties between the insurer and UK banks after being poached from his position of head of retail banking at Lloyds TSB. Axa UK has hired Holt as...
Tags: AXA UK Plc.
Research articles 2001-08-20
UK's Perform Signs Soccer VOD Deals With CONCACAF, Univision
British online sports management company Perform has signed a deal with CONCACAF, the North, Central American and Caribbean soccer authority, to provide VOD highlights to its CONCACAF.com site from October, meaning fans will be able to watch the national US team in action.The company already provides video—and online sales...
Tags: Yahoo! Inc., U.K., Perform, MLS, Sales Strategy, Video On Demand (VoD), Sales Force Management, Tv & Home Theater, Broadband Internet, Digital Media, Sales, Personal Technology, Home Entertainment, Telecommunications, Consumer Electronics, Entertainment, Sports, Media & Publishing, TV, VOD, Patrick Smith
External links 2009-08-14
UK's Financial Times.(Brief Article)
* It has been reported in the UK's Financial Times that the aluminium market is facing a worrying time with the global economic slowdown and events of 11 September. One particular industry that will be affected, says the ... * It has been reported in the...
Tags: Financial Times
Research articles 2001-11-25
UK's Financial Times.(Reports on struggle for control of Chemicals group Rhodia)(Brief Article)
According to the UK's Financial Times, the German chemicals group BASF is in battle ... According to the UK's Financial Times, the German chemicals group BASF is in battle with the Netherlands-based DSM for control of the French speciality chemicals group Rhodia.
Tags: chemicals, Financial Times
Research articles 2001-11-10
According to the UK's Financial Times, Prada will seek an initial public offering next month.(Brief Article)
* According to the UK's Financial Times, Prada will seek an initial public offering next month, eight months after it ... * According to the UK's Financial Times, Prada will seek an initial public offering next month, eight months after it was forced to postpone the...
Tags: Financial Times, IPO, Prada
Research articles 2002-06-10
According to a report in the UK's Financial Times Marks & Spencer is set to expand overseas.(Brief Article)
* According to a report in the UK's Financial Times Marks & Spencer is set to ... * According to a report in the UK's Financial Times Marks & Spencer is set to expand overseas, six months after withdrawing from continental Europe and the US.
Tags: Financial Times, Marks & Spencer
Research articles 2001-12-15
UK's Financial Times.(Brief Article)
* An article in the UK's Financial Times reports that Kingfisher ce, Sir Geoffrey Mulcahy, has said that the company's preoccupation with its recent demerger of its Superdrug and Woolworths ... * An article in the UK's Financial Times reports that Kingfisher ce, Sir Geoffrey...
Tags: company, Financial Times
Research articles 2001-09-25
According to the UK's Financial Times the French retailer Carrefour will not be punished for breaking central government regulations during its setting up of 27 mainland supermarkets in China.(Brief Article)
* According to the UK's Financial Times the French retailer Carrefour will not be punished for breaking central government regulations during ... * According to the UK's Financial Times the French retailer Carrefour will not be punished for breaking central government regulations during its setting...
Tags: Financial Times, government regulation, retail company
Research articles 2001-08-15
Sweden's Modern Times Group MTG AB and the UK's Strong Media Group Ltd launch joint satellite TV operation in Ukraine
NORDIC BUSINESS REPORT-11 September 2007-Sweden's Modern Times Group MTG AB and the UK's Strong Media Group Ltd launch joint satellite TV operation in UkraineC1994-2007 M2 COMMUNICATIONS LTD http://www.m2.com Swedish media group Modern Times Group MTG AB MTG announced on Monday (10 September) that it has signed a joint venture...
Tags: Modern Times Group MTG AB, ViaSat Inc.
Research articles 2007-09-11
Need to know: Nokia new phone ... UK Coal loss ... Boeing delivery date ...
View video and Need to Know interactive heatmap Economics House prices: The latest monthly index from Nationwide showed that house prices rose by 1.6 per cent in August, their fourth consecutive monthly increase, and are rising at their fastest rate for two and a half years. The year-on-year decline in...
Tags: loss, sales, property, Telecom Italia
News items 2009-08-27
Garlands Call Centres to create up to 1000 new jobs in 2003 as result of major expansion programme; Garlands Call Centres named 21st fastest growing UK business in The Sunday Times Virgin Atlantic Fast Track 100 league table.
M2 PRESSWIRE-29 January 2003-Garlands Call Centres: Garlands Call Centres to create up to 1000 new jobs in 2003 as result of major expansion programme; Garlands Call Centres named 21st fastest growing UK business in The Sunday Times Virgin Atlantic Fast Track 100 league tableC1994-2003 M2 COMMUNICATIONS...
Tags: job, MARKETING, U.K., Virgin Atlantic
Research articles 2003-01-29
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