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tips and tricks

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The Risks in Announcing Your New Product at an Event
Many vendors use the timing of an industry event as the gaiting factor for the launch of their new product. Without question, the ability to get a product in front of a concentrated audience of the target customer is extremely valuable.But for most vendors, does it really make sense...
Tags: Strategy, public relations, tips and tricks, Travis Van, industry event
Blog posts 2007-07-26
Get Customers Involved Earlier In Product Development Cycle
Over the last few months I've heard strong recommendations from at least five different people on Steven Blank's "The Four Steps to the Epiphany ... Successful Strategies for Products that Win." So I finally ordered a copy from Amazon.The premise is fairly obvious:"Products developed with senior management out in...
Tags: tips and tricks, marketing, management, product development, Travis Van, Sales strategy, Product marketing
Blog posts 2007-07-24
Should I Hire a PR Firm or Go In-House?
Many companies (start-ups in particular) are confronted with the decision of whether to hire an outside PR firm, or to lead their PR efforts internally. These are the associated pros / cons as I see them:In-House PR Pros ... Lower cost than PR firm - A decent PR firm will...
Tags: Travis Van, PR company, tips and tricks, public relations
Blog posts 2007-07-23
Do Emails to General "Info@" Addresses Get Read?
A reader asks ...I understand that it's important to target journalists with relevant material, but I'm having a hard time figuring out HOW to identify/find/get in touch with those journalists. Many journals have a general email address on their site if you dig enough (eg, "Send all press releases to...
Tags: e-mail, target list, Travis Van, home furnishing, tips and tricks, public relations
Blog posts 2007-07-19

Additional Resources

The best money-saving secrets
Between parties, gifts, and winter travel, there's no question you can put a dent in your budget this season. But there are ways around it. Log on to shape.com/healthyfinances for easy money-saving tips, including how to find cheap airfares and ways to recession-proof your life. Apply just a few of...
Articles 2008-12-01
JustSystems Unveils XMetaL Community Forums
Forums Let Customers, Partners and Internal Services Team Share Tips and Best Practices for XMetaL Deployments NEW YORK & VANCOUVER, British Columbia -- JustSystems, the largest independent software vendor in Japan and a worldwide leader in XML and information management technologies, today announced its online XMetaL Community Forums....
Articles 2008-11-24
Scott Mueller From Que Publishing and Jeremy Buck From Diskeeper to Be Featured on Let's Talk Computers (R)
Guests from Que Publishing and Diskeeper willappear on radio talk show Let's Talk Computers. Que Publishing is a companyof Pearson Education, the world's largest education publisher and a Pearson(NYSE: PSO) company. Diskeeper® Corporation is the undisputed leader indefragmentation technology. In the second of several interviews, Scott Mueller, author of "Upgradingand...
Articles 2008-11-21
World-Class Chefs Take Listener Calls, Offer Tips and Tricks on Martha Stewart Living Radio's 'Thanksgiving Hotline,' Exclusively on SIRIUS XM Radio
Listen to more than 30 top chefs and entertaining experts live on Martha Stewart's exclusive radio channel for 30 hours over three days Stellar lineup of experts, including Martha Stewart, Emeril Lagasse, Mario Batali, Lidia Bastianich, Isaac Mizrahi, Serena Bass and Tom Valenti, help America prepare the biggest...
Articles 2008-11-21
Contest for Writing Teachers Seeks Teaching Tips
Prizes Include Video Cameras and Books for Best Ideas About Teaching Writing New York, Nov. 21 /PRNewswire/ -- Writing teachers can turn their favorite teaching tricks into gold in a contest aimed at gathering best practices for teaching writing in the classroom. The contest, sponsored by The...
Articles 2008-11-21
CMS PQRI 2008 Free Webinar Will Discuss How Medical Providers Can Still Earn Their CMS PQRI Bonus In 2008
NEW YORK, November 18 /PRNewswire/ -- A free Webinar will assist office-based physicians, hospitals for outpatient services, and specialized medical facilities to earn their pay for-performance bonus payments from Medicare pursuant to the CMS Physician Quality Reporting Initiative PQRI for 2008 and 2009. The Webinar will take...
Articles 2008-11-18
I'm smarter than a cookie
So. You've committed yourself to be good this holiday season when it comes to eating. Instead of downing the plate of cookies your neighbor just brought over, you're only going to eat one. Grandma's fudge? Just a nibble. And definitely no "seconds" on the...
Articles 2008-11-17
'Clicks and Tricks': GSI Commerce Reveals Tips to Put More Green into Consumers' Holiday Shopping Season
Eight Easy Ways to Save Money While Shopping Online KING OF PRUSSIA, Pa., Nov. 6 /PRNewswire-FirstCall/ -- GSI Commerce Inc. , a leading provider of e-commerce and multichannel solutions, today revealed a series of recommendations to help consumers obtain the best deals while shopping online this holiday...
Articles 2008-11-06
Make a Pilgrimage to FoodNetwork.com for Hundreds of Great Thanksgiving Recipes
NEW YORK -- Add one more item to your list of things to be thankful for this Thanksgiving -- FoodNetwork.com's one-stop Thanksgiving page, the best place on the internet for Thanksgiving recipes. Check out http://www.foodnetwork.com/thanksgiving for a cornucopia of ideas, answers and instructions -- from how to cook a turkey...
Articles 2008-11-06
Splendicity.com Showcases b5media's Stellar Line-up of Beauty Blogs
Splendicity.com is the ultimate destination for the latest news, product reviews and personal insights into beauty, fashion and accessories, powered by over 30 popular blogs NEW YORK, Nov. 3 /PRNewswire/ -- b5media (http://www.b5media.com/), one of the world's leading blog networks, today launched a new online destination, Splendicity...
Articles 2008-11-03
The iPod & iTunes handbook; the complete guide to the portable multimedia revolution
The iPod & iTunes handbook; the complete guide to the portable multimedia revolution. Bradford, Contel. Atlantic Publishing 2008 288 pages $24.95 Paperback ML74 Bradford, a music lover who writers fiction and nonfiction, explains the...
Articles 2008-11-01
Advanced Photoshop® Elements 6 for Digital Photographers
Advanced Photoshop[R] Elements 6 for Digital Photographers By Phillip Andrews Published Focal press Soft cover, 7 1/2 x 9 1/2, 413 pages, $39.95 ISBN 978-0-240-52097-1 (*) and (**) [ILLUSTRATION OMITTED] Advanced Photoshop Elements 6 for Digital...
Articles 2008-11-01
Brain Injury Survival Kit
Brain Injury Survival Kit Cheryle Sullivan Demos Health 386 Park Avenue South, Suite 301, New York, NY 10016 9781932603736, $16.95, www.demoshealth.com The brain is the most important organ of the human body, and dealing with damage to it is a...
Articles 2008-11-01
Peterson's essays unzipped
Peterson's essays unzipped. Bennett, C.J. Peterson's 2007 160 pages $13.00 Paperback Unzipped guides PE1471 This handy, student-priced pocket guide busts myths about essay writing, explains what teachers are really looking for in...
Articles 2008-11-01
Sound Mixing Tips and Tricks
Sound Mixing Tips and Tricks Eddie Bazil PC Publishing Keeper's House, Merton, Thetford, Norfolk IP 25 GOH, UK 9781906005047, $18.95 www.pc-publishing.com Any musician interested in sound mixing audio manipulation will find essential the slim but specific Sound Mixing Tips and...
Articles 2008-11-01
Grant Writing
Grant Writing Patrick W. Miller Patrick W. Miller & Associates 9235 Greenwood Avenue, Munster, IN 46321 9780967327938, $39.95, www.pwmilleronline.com Now that we are enmeshed in a new economic recession, the role of non-profits is more central than every to funding...
Articles 2008-11-01
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