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- The Network TV Upfront: CBS Is Where the Sun Always Shines
- The speculation over how this year's network TV upfront will work out has begun in earnest, and the overall theme is, of course, that it will be down; the only question is by how much. Here are some individual headlines: Ad Age predicts volume among the broadcast...
- Blog posts 2009-05-11
Additional Resources
- TNS Media Intelligence's Ad Spend Figures Even Gloomier Than Nielsen's
- If you were looking for a somewhat better alternative universe than what Nielsen presented earlier this week in first quarter ad spending numbers, don't read this post about TNS Media Intelligence's Q1 numbers. While Nielsen said that U.S. ad spending was down by a dismal 12 percent last quarter, TNS...
- Blog posts 2009-06-10
- CMR/TNS Media Intelligence Announces Expansion into the Political Advertising Marketplace
- Business & Advertising Editors NEW YORK--BUSINESS WIRE--April 7, 2003 Campaign Media Analysis Group CMAG Services to be Integrated Into CMR/TNS Suite of Products CMR/TNS Media Intelligence, the leading provider of strategic advertising and marketing communications information, today announced an agreement to integrate Campaign Media Analysis Group's...
- Research articles 2003-04-07
- CMR/TNS Media Intelligence Forecasts Moderate Rise in Overall Ad Spending for 2003; Market Continues to Rebound
- Business Editors NEW YORK--BUSINESS WIRE--Jan. 14, 2003 Ad spending is expected to rise 3.3 percent in 2003, up to $117.5 billion, according to the full-year forecast released today by CMR/TNS Media Intelligence, a leading provider of strategic advertising and marketing communications information.(1) "For 2003, we see a...
- Research articles 2003-01-14
- CMR/TNS Media Intelligence Names Bev Andal COO; Move Strengthens Company's Ability to Service Clients
- Business Editors NEW YORK--BUSINESS WIRE--March 26, 2003 CMR/TNS Media Intelligence, the leading provider of strategic advertising and marketing communications information, has named Bev Andal to the newly created position of chief operating officer, effective immediately. Prior to the announcement, Ms. Andal served as president and chief operating...
- Research articles 2003-03-26
- TNS Media Intelligence Profiles the Advertising Side of March Madness; The Biggest Spenders, Increasing Ad Rates and Dunking On the Competition
- NEW YORK -- As the start of the NCAA Men's Basketball Tournament on March 16 approaches, it's more than just the sports fans who are anxiously awaiting the final outcome of March Madness. Advertisers and marketers are also anticipating the event that has become one of the marquee franchises in...
- Research articles 2006-03-10
- AdWatch.(TNS Media Intelligence)(Brief article)
- Byline: Bradley Johnson TURNSIGNALS Measured ad spending rose 3.4% in August and 3.7% year to date, according to TNS Media Intelligence. Ad spending is growing slightly faster than the economy; real GDP growth averaged 3.3% in the first three quarters. ...
- Research articles 2006-11-06
- FIND/SVP Inc. Partners With CMR/TNS Media Intelligence To Deliver Customized Advertising & Marketing Information
- Business Editors EDITORS' NOTE: The number 2 as it appears in "Stradegy2" should be read as a superscript. NEW YORK--BUSINESS WIRE--March 25, 2003 FIND/SVP, Inc. (OTCBB: FSVP), a leader in business advisory, research and consultancy services, and CMR/TNS Media Intelligence, the leading provider of marketing communication...
- Research articles 2003-03-25
- Display Rose A Meager 7 Percent Through Sept.; Down Last Year's 17.2 Percent?TNS
- Growth trends for display ads have been shrinking since late last year, and through September, the category was up only 7 percent, TNS Media Intelligence data shows. That's less than half of the 17.2 percent gain TNS recorded last year. As TNS points out, growth rates have shrunk for...
- External links 2008-12-11
- Display Rose A Meager 7 Percent Through Sept.; Down From Last Year's 17.2 Percent?TNS
- Growth trends for display ads have been shrinking since late last year, and through September, the category was up only 7 percent, TNS Media Intelligence data shows. That's less than half of the 17.2 percent gain TNS recorded last year. As TNS points out, growth rates have shrunk for...
- External links 2008-12-11
- U.S. Ad Market Climbs: Up 2.2 Percent Through September 2002; Positive Growth Remains Consistent with CMR/TNS Forecast Issued Earlier this Year
- Business Editors NEW YORK--BUSINESS WIRE--Nov. 18, 2002 Advertising spending for all media rose 2.2 percent for the first three quarters of 2002 compared to the same time period for 2001(1), according to recent data and analysis from CMR/TNS Media Intelligence, a leading provider of strategic advertising and marketing...
- Research articles 2002-11-18
- Editorial: Media's only option is change.(Viewpoint)(Editorial)
- U.S. measured ad spending rose 4.4% in the first quarter, the smallest gain since the end of 2003, and spending for the year will increase a sluggish 3.4%, the worst since recovery began in 2002, says TNS Media Intelligence. That's bad news for media U.S. measured...
- Research articles 2005-07-04
- Quick Hits; TNS projects robust 2004 ad spending.(Briefs)
- Ad spending is expected to reach $138.4 billion this year, up 7.8% from last year, according to a new forecast from TNS Media Intelligence/CMR. The forecast is based on the economy's continuing to rebound this year. Last year's ad spending was estimated to be 6.1% higher...
- Research articles 2004-01-19
- TNS: Packaged Goods Ads Pushed Display Ad Spending Up In H109
- There have been some signs of a thaw in the chill over display advertising the past few months, but two of the big spending trackers don’t quite agree on whether the freeze started to end in h109. The rosier view comes today from TNS Media Intelligence, which says that...
- External links 2009-09-16
- Quick Hits; TNS/CMR reports 9.6% jump in Q1 ad spending.(Briefs)
- Total U.S. ad spending reached $31.5 billion in the first quarter of the year, up 9.6% over the first quarter of 2003, according to TNS Media Intelligence/CMR. Growth was led by a surge in Internet spending, which increased 28.1% to $1.8 billion. The report found that increased...
- Research articles 2004-06-07
- Advertising Roundup: Mini in Review; Home Depot Eyes Media; Coke Sued on Vitaminwater; More ...
- Mini calls global review -- WCRS, which has been the UK agency of record for the last 8 years, has not been tapped to participate. [Source: AgencySpy] Publicis buys Bulgarian agency -- Communications chain Publicis MARC Group owner Nikolai Nedelchev said he will sell his majority stake...
- Blog posts 2009-01-15
- Quick Hits; WSJ Online adds media and marketing edition.(Briefs)(Wall Street Journal Online)(CMR/TNS Media Intelligence reports on 2002 ad spending)(Microsoft Corp. launches Microsoft Business Solutions ad)
- Dow Jones & Co. announced last week that it will launch the Media & Marketing edition of the Wall Street Journal Online in May. The edition, which will be published daily, will be aimed at the advertising, marketing, media and entertainment i Dow Jones & Co....
- Research articles 2003-04-14
- MEDIA ALERT: Cymfony to Host a Free Webinar About Connecting With Your Company's "Citizen Marketers"
- WHAT: Free Webinar with Jackie Huba, author of "Citizen Marketers," about building stronger relationships with your company's advocates in social media WHO: ...
- Research articles 2007-05-23
- Daily News, New York, Media Column.
- By Phyllis Furman, Daily News, New York Knight Ridder/Tribune Business News Jul. 24--SPRITE'S ALL RIGHT WITH LAKERS STAR: Sprite, a unit of the Coca-Cola Co., says it's sticking with NBA star Kobe Bryant as pitchman in soft drink ads. Sprite's standing by...
- Research articles 2003-07-24
- Nielsen Q1 Ad Numbers Paint Picture of Media Industry's Gloom
- Well, folks, Nielsen's tallies of first quarter ad spending are in, and they show the deepest percentage decline since Nielsen started to tabulate this data in 2002. All told, ad spending was down by 12 percent compared to Q1 2008 to $27.9 billion. Ouch. You probably don't...
- Blog posts 2009-06-08
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