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	<title><![CDATA[todd bishop Resources | BNET]]></title>
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		<title><![CDATA[Analysis: Apple Ads More Effective Than Microsoft's]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000357/analysis-apple-ads-more-effective-than-microsofts/]]></link>
		<description><![CDATA[Todd Bishop has crunched the numbers and found that Apple's advertising success over the last year has paid off. It is Microsoft -- square, stuffy, clunky Microsoft -- that actually has the least efficient advertising of the pair. Apple spends much less in advertising (and therefore starts with an advantage...]]></description>
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		<pubDate>Sun, 23 Nov 2008 15:29:13 -0800</pubDate>
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