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tom mattia

How to Manage the Media: For too long, American CEOs have operated with a policy of benign neglect toward the media. But recent CEO downfalls and PR disasters prove that strategy no longer works. To survive in the current media environment, here's how smart chief execs are making PR part of corporate strategy. ...; Tags: CEO, Tom Mattia, Financial Result, Public Relations, Crash Course, Corporate Strategy, William Holstein, Corporate Communications, Wal-Mart Stores Inc., Media, Marketing; Articles 2008-03-28

The Coca-Cola Company: The Coca-Cola Company named Tom Mattia director of Worldwide Public Affairs and Communications, effective February 1. Mattia succeeds Clyde Tuggle, who was previously named president, Russia, Ukraine and Belarus Division. In his new role, Mattia will be responsible for leading the company's global public affairs and communications, which include the...; Tags: Coca-Cola Co.; Research articles 2006-01-16
Lincoln to Unveil Two New Sport Utility Vehicles, Study Two-Door.(Knight Ridder/Tribune Business News): Apr. 7--IRVINE, Calif.--Lincoln will expand its stable over the next five years to include as many as nine cars and sport utility vehicles to counter challenges by other luxury brands, top Ford executives said. Detroit consultants say Ford plans two new sport utility vehicles...; Tags: brand, car, Ford Motor Co., SUV; Research articles 2000-04-09
Sarbanes-Oxley Compliance: How to Survive (and Win): Thanks to new regulations, Sarbox compliance has become a lot less costly and more efficient. Here's how to use it to your best advantage. Create a Controls-Friendly Culture From the Top Goal: Lay the...; Tags: Compliance, Sarbox, SOX, Auditor, Audit, Financial, Sarbanes-Oxley Act, Auditing, Geoffrey James, Financial Accounting, Finance, Crash Course; Articles 2008-02-26