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		<title><![CDATA[How to Manage the Media]]></title>
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		<description><![CDATA[For too long, American CEOs have operated with a policy of benign neglect toward the media. But recent CEO downfalls and PR disasters prove that strategy no longer works. To survive in the current media environment, here's how smart chief execs are making PR part of corporate strategy.  ...]]></description>
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		<pubDate>Fri, 28 Mar 2008 00:00:00 -0700</pubDate>
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