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- Brochures are Total BS.
- Brochures are Total BS.Brochures the Way You Describe Them Are BS...But they aren't all necessarily wasteful. You touched on their real value at the end-- as reinforcement for the emotional sell. Mercedes did a brochure years ago for their E-series that had spreads with photographs and a word such as...
- Discussion threads 2007-12-18
Additional Resources
- You Need a Sales Machine
- Everybody sells. I don’t care what business you’re in; you’re selling something. Have an idea? You’ve got to sell it to your boss. Are you a big shot CEO? You’re selling your credibility to investors. You work in rocket science? You’re selling your expertise....
- Blog posts 2007-01-31
- Brochures are Total BS.
- I've been thinking about this for some time and it seems to me that brochures are pretty much as waste of paper and ink, not to mention time and resources. I know that most marketing folk swear by them, but frankly, I don't think that...
- Blog posts 2007-12-18
- Invest in Sales Training or Marketing?
- A reader writes: I purchased a staffing agency that provides outstanding customer service. The company has literally been open everyday for the last 52 years, including every holiday and every weekend. We have two vans and two drivers that ensure workers are dropped off and...
- Blog posts 2008-06-16
- Newspaper Ads: Fraud and Conspiracy?
- I just got back from the SABEW conference of business writers, where BNET and Sales Machine won journalism awards. While there, I attended a session discussing the bleak future of newspapers, which are are folding up all over. Most attendees thought it was the economy but I'm not buying it. ...
- Blog posts 2009-04-29
- Can't Cold Call? You're No Sales Pro!
- Every time I post something about cold calling, somebody gets on my case for encouraging readers to cold call, when there are "better" ways of building a pipeline. However, when you deconstruct these "better" ways, they're virtually identical to cold-calling except maybe for the first sentence that comes out of...
- Blog posts 2009-07-30
- The 1,000th Sales Machine Post
- Yes, this the 1,000th Sales Machine post. To celebrate, I'm taking the morning off. Just for fun, though, here's the first Sales Machine post, in all its over-enthusiastic glory: Everybody sells. I don’t care what business you’re in; you’re selling something. Have an idea? You’ve got...
- Blog posts 2009-10-01
- Chipotle Dual Share Class Arbitrage: Spread Has Widened Considerably
- David Simms submits: An interesting relative value play has emerged in the Chipotle CMG Class A and Class B (CMG.B) shares. These two share classes are economically identical expect for one difference. The B shares have ten times the voting power of the A shares. One can argue that...
- External links 2009-04-27
- American Capital Strategies Ltd. Q3 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator [Operator Instructions]. And our first question comes from the line of Sanjay Sakhrani of KBW. Please go ahead. Sanjay Sakhrani – Keefe, Bruyette & Woods Hi. Thanks for taking my question. Just a quick question on the ’08 dividend guidance, how much of the...
- Earnings calls 2007-11-02
- Monday Morning Update 10/5/09
- From Cernerfan: "Re: Barts 18-week backlog in thousands." In England, Cerner Millennium is blamed for the jump from 1,700 to 23,000 patients whose referrals don't meet the 18-week target from referral to treatment at Barts and the London NHS trust. They've been live since April 2008, so the "things are...
- News items 2009-10-07
- Delta Petroleum Corporation, Q1 2008 Earnings Call Transcript
- Question-and-Answer SessionOperator Yes sir. Operator Instructions And our first question comes from Larry Busnardo of Tristone Capital. Larry Busnardo – Tristone Capital Good morning Roger. Roger Parker Good morning Larry. Larry Busnardo – Tristone Capital First on the Greentown 28-11 well, is that being constrained at all...
- Earnings calls 2008-05-08
- Contracts.
- M2 PRESSWIRE-14 February 2003-US DOD: ContractsC1994-2003 M2 COMMUNICATIONS LTD RDATE:02132003 AIR FORCE Textron Systems Corp., Wilmington, Mass., is being awarded a $116,855,700 firm-fixed-price contract modification to provide for a quantity of 350 full rate production cluster bomb units-105...
- Research articles 2003-02-14
- Texaco and Partners Discover Oil in Santos Basin, Offshore Brazil
- Business/Energy Editors HOUSTON--BUSINESS WIRE--Aug. 20, 2001 Texaco (NYSE:TX) today announced that oil has been discovered by joint venture partners Texaco Brasil S.A., Shell Brasil S.A., and Petrobras in the BS-4 offshore exploration block, located 125 miles southeast of Rio de Janeiro, in Brazil's Santos Basin. The discovery...
- Research articles 2001-08-20
- The 5 Inviolable Rules of Branding
- I've interviewed HUNDREDS of marketing executives. Many of them were smart. Some were actually helping their firm become more successful. Even so, when it comes to branding, I kept seeing the same old BS surface over and over. However, rather than just criticize, I thought I'd...
- Blog posts 2009-04-24
- Another Misguided Anti-Blog Study by Clueless Academics
- An academic study titled "Tracking the life and death of news" published earlier today does no such thing. Under the auspices of Cornell, this study purports "to track and analyze the 'news cycle' defined as the way stories rise and fall in popularity." The first thing I...
- Blog posts 2009-07-13
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