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One Tourism Slogan that is Tough to Top
One Tourism Slogan that is Tough to TopBest in the Tourism BizI will admit that I was surprised with the Las Vegas Convention & Visitors Authority launched the "What Happens Here, Stays Here" campaign. I had a an inside knowledge of the Authority's marketing - I was a former employee...
Tags: Marketing research, Tourism, Tourism Slogan
Discussion threads 2008-03-25

Additional Resources

"Originality" closer to home
Las Vegas gets a lot of mileage out of the slogan "What happens in Vegas stays in Vegas." Wisconsin's 2008 motto just might as well be: "What stays in Wisconsin stays in Wisconsin." Two major state tourism reports released this spring indicate that Wisconsinites are hunkering down and...
Articles 2008-06-10
Nicaragua: Seat of the 72nd Ordinary Meeting of the Central American Tourism Council
SAN SALVADOR, El Salvador, April 17 /PRNewswire/ -- The 72nd Ordinary Meeting of the Central American Tourism Council, headed by President Pro Tempore Ruben Rochi, will be held in Leon, Nicaragua, April 17-18, 2008. The meeting will serve to introduce the joint sales and marketing actions under...
Articles 2008-04-17
$40B thrown into Vegas development kitty
On a winning streak after its best year ever, Las Vegas is upping the ante for hotels, shopping and dining. An unprecedented $40 billion in tourist development is due by 2012, mostly high-end projects from big names. Thursday, a new 3,066-room resort on the Strip officially...
Articles 2008-01-18
New Orleans open for (tourism) business, with mixed reviews
THE TOURISM slogan sounds almost romantic: "Fall in love with New Orleans ... all over again." In September, NBC's "The Today Show" labeled the city as the second Most Beautiful Place in America. Visitor spending has surged to $5 billion annually, behind the strength of the...
Articles 2008-01-06
New Orleans open for (tourism) business, with mixed reviews
THE TOURISM slogan sounds almost romantic: "Fall in love with New Orleans ... all over again." In September, NBC's "The Today Show" labeled the city as the second Most Beautiful Place in America. Visitor spending has surged to $5 billion annually, behind the strength of the...
Articles 2008-01-06
Indonesia ditches grammatically incorrect tourism campaign slogan
JAKARTA, Indonesia -- Indonesia's latest campaign to lure tourists got off to a rocky start after embarrassed officials acknowledged that a key slogan was ungrammatical and ordered it corrected. "Visit Indonesia 2008. Celebrating 100 Years of Nation's Awakening" has been printed on billboards, government Web sites and...
Articles 2007-12-27
WELCOME TO THE LAND OF SLOGANS
The Scottish Executive has spent Pounds 125,000 on a new national slogan. It's all part of a wider trend for local rebranding. Emily Dugan reports How Britain sells itself "Welcome to Scotland". As a slogan intended to rebrand and revamp the allure...
Articles 2007-11-29
Jamaica: the Caribbean's no-go zone: should LGBT travelers boycott the homophobic Caribbean isle, or has a de facto gay ban already occurred?
The Jamaica Tourism Board's new slogan, "Once you go, you know," translates for many queer tourists as: Gays, beware. Not that homophobia is official JTB policy. According to its publicity team, individual vacationers of all stripes are welcome to the English-speaking isle, but they "are encouraged to respect Jamaican laws...
Articles 2007-11-06
Fisherwomen question tourism's 'magic'
THIRUVANANTHAPURAM, India -- Beatles star Sir Paul McCartney described his 2002 tour of Kerala, a state in southern India, in one word--"magical." For thousands who throng the state's green villages, picturesque backwaters and beaches, the experience is no less than a "Magical Mystery Tour." But local fisherwomen say it means...
Articles 2007-10-19
Editorial | Pennsylvania Shutdown
The bizarre priorities of Pennsylvania's state government came into focus yesterday, courtesy of the budget impasse. Around the commonwealth, you could still gamble, smoke and drink free booze at a casino. But if you wanted to take your children camping or walk your dog at a state park, you were...
Articles 2007-07-10
Bad drivers in Va. will pay dearly
Virginia is for lovers, or so the state tourism slogan has declared since 1969. Starting Sunday, Virginia also will be the home of the $3,000 traffic ticket. In an effort to raise money for road projects, the state will start hitting residents who commit serious traffic offenses with...
Articles 2007-06-29
Outdoor Retailer to stay another year in S.L.
An annual trade show that pumps tens of millions of dollars into Salt Lake's economy has promised to stay for another year. Salt Lake Convention & Visitors Bureau board Chairman David Jensen announced Thursday that the Outdoor Retailer trade show has extended its contract with the bureau...
Articles 2007-06-22
Visitors Wanted; Branding a country for tourists requires vision, honesty and citizens who love themselves.(Japan's tourism)(Cover story)
Byline: Christian Caryl (With Sonia Kolesnikov-Jessop in Singapore) Japan may be an export powerhouse, but it has a serious problem when it comes to importing tourists. Most travelers in the world, it seems, would rather go somewhere else. In 2005, the most recent year...
Articles 2007-05-14
Open and wild.(STATELINE)(Brief article)
West Virginia may be open for business, but it still remains wild and wonderful. The governor moved last year to put "Open for Business" on highway signs welcoming out-of-state motorists, but not everyone likes the idea A Senate resolution calls for the signs to come down...
Articles 2007-04-01
Malaysia a potpourri of Asian culture
KUALA LUMPUR, Malaysia -- This multiracial nation's tourism tagline is "Malaysia Truly Asia," and true to its slogan, it is home to a unique potpourri of Asian cultures -- Malay, Chinese, Indian -- along with many indigenous groups on Borneo island. Malaysia is one of the most...
Articles 2007-03-04
Simi Valley.
Catchy: The Simi Valley Chamber of Commerce has launched a new marketing slogan to advertise the area to visitors: "Stay. Play. Get Away." The new slogan is part of a marketing effort started by the chamber and its tourism bureau, which it created...
Articles 2007-02-05
After a tourism jackpot
With the two winning waterfront casinos selected, city tourism and convention officials are gearing up to begin marketing Philadelphia's entry into 24-hour gambling. The Philadelphia Convention and Visitors Bureau will soon test-market the slogan "Where High Stakes Meet Cheesesteaks" at a big meeting planning trade show this summer to see...
Articles 2007-01-01
Bods recovering from Vegas loss
By Ken Corbitt THE CAPITAL-JOURNAL LAS VEGAS - The tourism slogan says, "What happens in Vegas stays in Vegas." Coach Bob Chipman hopes the Washburn basketball team brought something back from its trip here. The Ichabods endured an...
Articles 2006-11-23
The real thing
"The real thing still exists" claims the country's tourism promotional slogan. And it does indeed exist, and thankfully the country still has not been taken over by mass tourism and international tour operators. Bolivia's beauty remains a secret to a few discerned travellers. Equally important, business opportunities abound in the...
Articles 2006-10-23
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