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• Auto Brand Loyalty Isn't What it Used to Be

  BNET - 2009-10-21

  According to a new study from CNW Marketing Research, only about 20 percent of new car shoppers stay with the auto brand they grew up on, reversing decades of assumed loyalty. Gone, apparently, when men and it was usually men would jingle the change in their pockets and pronounce themselves...

  Tags: Brand, Chevrolet, General Motors Corp., Ford Motor Co., Toyota Motor Corp., Toyota Prius, Branding, Marketing, Jim Motavalli

• Diesel Cars Elbowing into Hybrid Market

  BNET - 2009-07-14

  High mileage and European styling have made the new generation of diesel cars a smart alternative to hybrids. We run the numbers to calculate which cars offer you the best deal for the least fuel. 2009 Volkswagen Jetta TDI diesel ...

  Tags: Car, Sedan, Volkswagen AG, Hybrid, Toyota Motor Corp., BMW AG, Toyota Prius, MoneyWatch, Sales Strategy, Sales, Jerry Edgerton

• Toyota's Third-Gen Prius a Sales Bright Spot

  BNET - 2009-06-29

  Every automaker is looking for bright spots as the dog days approach, and Toyota can take heart in the strong advance orders it has for the third-generation 2010 hybrid Prius. In April, as pre-production began, Toyota said it had received 40,000 pre-orders and would be increasing global...

  Tags: Car, Sales, Toyota Motor Corp., Toyota Prius, Hybrid Synergy Drive System, Jim Motavalli

• Dear Jim Letters: The Electric-Car Future

  BNET - 2009-06-22

  The two Jims have been friends for 20 years, but that doesn’t mean they agree on everything: Jim Motavalli thinks that environmental factors loom large and the EV revolution is right around the corner; Jim Henry thinks the inherent conservatism of American consumers will keep it a niche market for...

  Tags: Battery, Toyota Motor Corp., Fossil Fuel, Toyota Prius, EV, Engineering, BNET Auto

• A 170-mpg Prius Conversion? Don't Bet on It, Says Toyota

  BNET - 2009-06-11

  There are a range of plug-in hybrid conversion kits on the market, all making extravagant claims of 100 miles per gallon equivalent, seamless operation and zero impact on the warranty of the Toyota Prius donor car. Well, forget 100 mpg. Plug-In Conversions Corporation PICC, founded in 2007, claims 170+ mpg,...

  Tags: Battery, Plug-in, Toyota Motor Corp., Toyota Prius, PICC, Engineering, Jim Motavalli

• Used to Success, Toyota Now Copes With Major Losses

  BNET - 2009-05-14

  The Big Three would love to have Toyota’s troubles. No one’s talking about the Japanese automaker declaring bankruptcy, though it posted a $7.7 billion 2008 loss last weekâ€"even more than General Motors. Although Toyota has a lineup that most car buyers would find attractive in a recession,...

  Tags: Toyota Motor Corp., Toyota Prius, Sales Strategy, Sales, Jim Motavalli

• Needed: A Really Cheap Hybrid (Listening, Honda?)

  BNET - 2009-05-10

  The path to profitability with hybrid and battery electric cars may not be at the top of the marketâ€"as Fisker and Tesla are assumingâ€"but at the bottom. Take a look at the price wars developing between Honda and Toyota over, respectively, the Insight and Prius. And that’s only the beginning....

  Tags: Honda Motor Co., Hybrid, Toyota Motor Corp., Toyota Prius, Insight, Pricing, Engineering, Marketing Research, Marketing, Jim Motavalli

• Pricing the Prius: A Delicate Balancing Act

  BNET - 2009-03-26

  ORLANDO, FLORIDAâ€"More than 2,000 engineers under the direction of Akihiko Otsuka worked for four years on the new Toyota Prius. The hybrid drivetrain, featuring a 1.8-liter engine working on an Atkinson Cycle, is 90 percent new.   “We wanted Prius...

  Tags: Car, Pricing Strategy, Toyota Motor Corp., Toyota Prius, Jim Motavalli

• Kicking Tires: Marketing the New Prius

  BNET - 2009-02-06

  You might think that the 2010 Toyota Prius would sell itself. After all, it gets an estimated 50 miles per gallon from a larger (1.8-liter) engine than its second generation predecessor. And it offers such neat innovations as an optional sunroof with a built-in solar panel that ventilates the interior...

  Tags: Car, Toyota Motor Corp., Toyota Prius, Marketing Research, Marketing, Jim Motavalli

• Toyota Electric Vehicle, Plus New Prius for Detroit Show

  BNET - 2008-12-24

  Toyota will show an all-electric vehicle at the Detroit auto show next month, along with its third-generation Prius. Toyota will use lightweight but strong materials to save weight. by Jim Henry

  Tags: Electric Vehicle, Toyota Motor Corp., Toyota Prius, Details, Jim Henry