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- New Tivo/TRA Partership Seeks to Bring Better Metrics to TV
- TiVo, which made DVRs mainstream and caused untold ulcers within the ad world thanks to the handy feature of being able to skip ads, announced a new deal today with TRA Inc. to bring better metrics for those interested in making TV media buys. From the press release: Through...
- Blog posts 2008-06-24
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