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- Trade Press
- specialist publications aimed at people in particular industries or business sectors
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- Financial Analysis: Key Terms And Concepts
- At the most basic level, the goal of financial analysis is to identify a solution that, when all things are equal, will yield the largest financial reward for the same dollars invested. A lack of consistency in the way financial analyses are carried out - a common problem - can...
- White papers 2005-10-01
- Sales Presentations Get Technical
- The booming number of product offerings and the shortage of allowed face time with customers have distributor salespeople searching for ways to effectively simplify their sales presentations. Most distributors are finding that simplification in the current day calls for an adoption of technology - essentially a mobile office for salespeople....
- White papers 2008-01-01
- How Evidence-Based Design Practices Could Aid Facility Operations
- In health care, evidence-based design is usually associated with new construction. But the approach is inherently well-suited to facility operations. The problem is that people don't think of buildings as an experiment. They don't consider that there may be adjusting or adapting that can be done. Evidence-based design is not...
- White papers 2009-11-01
Additional Resources
- Swiss luxury watch brand Zenith launched its new ChronoMaster Star, its first mechanical watch for women in 20 years, at a gala party earlier this year for members of the watch and jewelry industries and the trade press in the penthouse of the Hudson Hote
- Swiss luxury watch brand Zenith launched its new ChronoMaster Star left, its first mechanical watch for women in 20 years, at a gala party earlier this year for members of the watch and jewelry industries and the trade press in the penthouse of the Hudson Hotel in...
- Research articles 2003-10-01
- Citadel Computer Systems wins trade press acclaim; Fifteen favorable new product reviews in sixty days; Hires The Cavior Organization to increase market awareness
- DALLAS--BUSINESS WIRE--June 27, 1996--Citadel Computer Systems Inc. (OTC Bulletin Board: NOFF) has won important trade press approval of its new 1996 product line, chief operating officer Steven B. Solomon announced today.Solomon said that fifteen favorable reviews in the past sixty days have appeared in such key industry publications as PC...
- Research articles 1996-06-27
- Why Your Company Does NOT Deserve Business Press
- Many vendors reach a point where they look beyond the industry / trade press publicity they're getting and say 'that's nice ... but we deserve business press.'Â [The implication that business press is 'better' is certainly questionable ... and I'll talk later about recognizing when your PR has become more...
- Blog posts 2007-09-04
- Business press attacks sequential liability: Crain Communications praised for its stance - Update
- The trade press, having lagged behind in responding to the debate surrounding ad agencies' financial responsibility for paying for ad space, has finally caught up with other media groups. At the American Business Press's ABP recent fall conference in Chicago, trade publishers engaged in a heated discussion of sequential...
- Research articles 1992-01-01
- Hollywood Trade Mags, Variety, THR Look To Build Online Paywalls
- Two bastions of Hollywood’s trade press are going through the paywall drill again. Variety.com is planning to put most of its online content behind a paywall next year, Nikke Finke reports. The Hollywood trade mag has spent the past six months considering its options, and still hasn’t settled on...
- External links 2009-09-17
- More evidence that trade advertising works; Lebhar-Friedman survey of major retailers reinforces ARF-ABP study of ad effectiveness
- More evidence that trade advertising works Lebhar-Friedman survey of major retailers reinforces ARF/ABP study of ad effectiveness New York City -- A recent study by Lebhar-Friedman, Inc., offers new evidence that business-to-business advertising enhances sales. This study, called Retailers' Attitudes Toward Trade Advertising, demonstrates that...
- Research articles 1988-03-01
- Orhopa--a sign of business for the jewelry and watch trade.(Facets)
- After the success of this innovative concept initiated by Emap Agor in 2005, the second edition will take place from September 17 to 19, 2006 at the Paris Nord-Villepinte Exhibition Centre. With its new and original logo, a diamond-set wire cage of a champagne bottle, which in...
- Research articles 2006-05-01
- Axa chief courts regulators, press. (Claude Bebear; Axa-Midi Assurances)
- Axa Chief Courts Regulators, Press Claude Bebear, chairman and chief executive officer of Axa-Midi Assurances, wants the U.S. insurance industry and regulators to know the company that's behind the takeover attempt of Farmers Group Inc. That's why Mr. Bebear made a special...
- Research articles 1989-09-18
- EDN and EE Product News Select Philips XA-G3 As Their "Hot" Product For 1995; Readers Flood Trade Press With Requests For XA-G3 Information
- WHITE PLAINS, N.Y. and SUNNYVALE, Calif.--BUSINESS WIRE-- Jan. 29, 1996--Two leading electronic design trade publications, EDN and EE Product News, named Philips Semiconductors XA-G3 16-bit 80C51 compatible microcontroller as an outstanding product for 1995.
- Research articles 1996-01-29
- Ad Trade Reporters Frequently Take Jobs With the Sources They Cover
- How close are reporters in the advertising trade press to the agencies they cover? Very close. That closeness was writ large -- again -- by the news this week that USA Today ad writer Theresa Howard has joined Crispin Porter + Bogusky as a copywriter. Before USA Today, Howard was...
- Blog posts 2009-08-26
- Don't Let Your PR Become More About Vanity Than Selling Product
- I once had a client who was relatively ho-hum about all the trade press we were getting (i.e., great visibility with the audience actually likely to buy his product) ... yet would take great delight in any mere mention in business press articles (sending out celebratory emails to his friends...
- Blog posts 2007-09-05
- Med-Emerg International Inc. clarifies previous press release regarding cease trade order as error of disseminator.
- M2 PRESSWIRE-11 August 2006-MED EMERG INTERNATIONAL INC: Med-Emerg International Inc. clarifies previous press release regarding cease trade order as error of disseminatorC1994-2006 M2 COMMUNICATIONS LTD RDATE:10082006 Toronto, Ontario CANADA - MED EMERG INTERNATIONAL INC (MDER - OTCBB, MDERW - OTCBB), advises...
- Research articles 2006-08-11
- Press Briefing by Ambassador John Veroneau, Deputy U.S. Trade Representative, Dan Fisk, Director of Western Hemisphere Affairs for the National Security Council, and Chris Padilla, Under Secretary of Commerce for International Trade
- WASHINGTON -- James S. Brady Press Briefing Room 2:38 P.M. EDT MR. FRATTO: Hey, everyone. Thanks for coming to this background briefing -- actually, we're doing this on the record; off camera, but it's actually on-the-record briefing -- with three of our best minds on trade, and especially...
- Research articles 2008-03-12
- 1ST IN MAGHREB IN TRADE LOGISTICS
- According to online press (November 7, 2007), a recently issued study on trade logistics by the World Bank, ranked Tunisia first in the Maghreb, second in Africa and 60th worldwide, out of a total of 150 countries, in the sector of trade logistics. The WoAccording to online press (November 7,...
- Research articles 2007-11-08
- TUNISIA: 1ST IN MAGHREB IN TRADE LOGISTICS.
- According to online press (November 7, 2007), a recently issued study on trade logistics by the World Bank, ranked Tunisia first in the Maghreb, second in Africa and 60th worldwide, out of a total of 150 countries, in the sector of trade logistics. T According to...
- Research articles 2007-11-08
- Trade Law. (Books and References).
- United States Trade Law & Policy, published by Carolina Academic Press (Durham, NC), is written to cover "the complexities and intricacies" of U.S. trade law and policy. The book outlines the roles of the various organs of government in United States Trade Law & Policy, published...
- Research articles 2002-03-31
- USTR Releases Details on US-China Consensus on China's WTO Accession.(Office of the US Trade Representative)(Brief Article)
- On June 14, The Office of the US Trade Representative USTR issued a press release regarding the recent US-China consensus on China's accession to the World Trade Organization WTO. On June 14, The Office of the US Trade Representative USTR issued a press release...
- Research articles 2001-06-01
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