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- World's Worst Trade Show Promo
- I don't think it's entirely serious, but this trade show promo (apparently intended for the closed-circuit kiosks in the main hall) is so bad, it's actually pretty good. Â Certainly, I'd go see their booth, just out of curiosity. by...
- Blog posts 2009-01-07
- Trade Show Exhibit Designer Job Description
- The Trade Show Exhibit Designer job description template includes the following job summary: To design exhibits for clients to use at trade shows, exhibitions, and away-from-home demonstrations. Tries to incorporate elements of design, attractiveness, versatility, and effectiveness in demonstrating customers' products or processes, while producing the exhibit at an affordable...
- Tools & templates 2007-09-09
- Speaker Partnership Offers Trade Show Value
- Want to gain added exposure at a trade show? Consider sponsoring a professional speaker at the attendees meeting. But don't just settle for a banner on the stage with your company name. There's much more leverage you can get from a top flight professional speaker. Having been the sponsored keynoter...
- White papers
- 9 Steps To Making Trade Shows Pay Off
- Trade shows are making a comeback from their post-9/11 lulls, with attendance growing again and booth sales on the rise. A good return on your trade show investment means you need to plan, prepare and then follow up. If, like many businesses in the recent past, you dialed down participation...
- White papers
- Tag Along to an Invention Trade Show
- They are all here, the young and old, clutching their laptops, cell phones and dreams. The energy is undeniable at the Pittsburgh ExpoMart in Monroeville, Pennsylvania, where the Invention/New Product Exposition, or INPEX, is taking place. It is the largest invention trade show in the nation. It is an exciting...
- White papers 2006-05-01
- Selling Your Franchise at a Trade Show
- Today's franchise sales process is, of course, much more sophisticated than this. The internet generates most franchise sales leads - by some accounts, more than 70 percent - with public relations, print advertising, direct mail and referrals generating much of the remainder. But for many franchisors, trade shows and expos...
- White papers 2006-07-24
- Preparing for a Trade Show
- Trade shows aren't meant as an excuse to visit friends, collect hundreds of business cards for one's collection and show everyone how nice one's booth looks. A well-thought-out publicity approach to a trade show can yield thousands of dollars in free advertising as print space or air time. One should...
- White papers 2003-03-17
- Secrets of Trade Show Success
- In 2000, U.S. consumers spent more then $300 billion dollars for travel related equipment, travel, lodging, and meals - and with hundreds of outfitters like Annie Oakley and Amazon Bill's. All this just to have fun! The author in this paper has given the short story example and explains that,...
- White papers 2005-08-03
- Five Tips for Trade Show Success on a Small Budget
- No matter how small the marketing budget, a person's business can afford to have a successful presence at trade shows without incurring big expenses. This paper discusses five tips for exhibiting in trade shows inexpensively which are: Have a sales representative exhibit a person's line at a trade show, rent...
- White papers 2005-03-19
- Trade Show Marketing - Getting Prepared for the Big Event
- With the increase in number of tradeshows being held across the world, it has become imperative to check the trade shows' credentials before a person commits participation. In this paper, the author provides some quick tips on checks to ensure that a person is not heading for a dud trade...
- White papers 2005-06-17
- Creating A Great Trade Show Playbook
- Exhibiting at trade shows is a staple of marketing a software product. As part of a mix of marketing activities to reach your target market, trade shows provide visibility for your product, build familiarity, and bring in sales leads. Trade shows are also costly, not only in terms of sheer...
- White papers 2007-12-01
- Trade Shows: Maximizing ROI
- Product Managers can play a pivotal role in maximizing this return, because of the nature of their position. When they man the booth, they approach the show from both a tactical and strategic standpoint. They help keep the sales reps honest - literally - when they describe the product and...
- White papers 2004-01-01
- Trade Shows: Measuring ROI
- Product Managers are often called upon to man the booth at shows as well as actively attend speeches and presentations. Because a trade show can easily eat up a week of your time between travel, setup, and the show itself, it's vital that you attend only those trade shows that...
- White papers 2004-01-01
- How to Use Trade Shows to Sell
- Last November, I asked "Are Trade Show Leads Worth It?"Â Almost two-thirds of you responded to the poll said "NO" and only 16 percent responded "YES."Â And I suspect that some of those "YES" votes came from people in the trade show industry. ...
- Blog posts 2009-01-07
- Apple's MacWorld Bailout: The Outlook for Trade Shows
- I had already scratched CES off of my January calendar but was starting to book meetings for MacWorld, leaving time open for the Steve Jobs keynote speech, of course. But now that Jobs is sending in a second-stringer for the big spotlight event, I’m starting to wonder if I should...
- Blog posts 2008-12-16
- Are Trade Shows Blackmailing You?
- Many trade shows practice extortion in order to force you to attend. If you don't want to play along, you can't just not show up and hope for the best. Quite the contrary, you MUST go on the attack. Here's how. by Geoffrey James
- Blog posts 2008-11-26
- Are Trade Show Sales Leads Worth It?
- I recently heard Lars Nilsson, vice president of field operation for the security firm ArcSight, describe his experience with generating sales leads at a trade show. Based on my notes, he said: We spent $100,000 to have a booth at a big security trade show. ...
- Blog posts 2008-11-24
- Global Sources Q4 2005 Earnings Conference Call Transcript (GSOL)
- Question-and-Answer SessionOperator Operator Instructions Andy Van Vleck with WR Hambrecht. Please state your question. Andy Van Vleck - WR Hambrecht Good morning, Merle and Eddie. Thanks for taking my call. Great fourth quarter and I'm encouraged by the revenue expectations for 2006. I wanted to ask...
- Earnings calls 2006-03-07
- Boost Sales At Trade Shows With These Tips
- Trade shows are a great way to demonstrate how your product or service works. It is also a great place where trade enquiries can be generated. More than that, it is also a venue where there can be instant follow-up as you have a potential customer right there as a...
- White papers 2008-01-01
- Do Free Items Attract People To Your Trade Show Display?
- People always like free stuff. Sometimes they want free things for the sake of getting something free and other times they want something free in order to make an informed decision about a particular product or company. At a trade show, you want them to have a good impression of...
- White papers 2008-01-01
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