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	<title><![CDATA[trade show Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/trade+show.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to trade show]]></description>
	<s:counts start="0" returned="20" found="46" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Virtual Trade Shows]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13723_23-258790.html]]></link>
		<description><![CDATA[Russ Rothstein, CEO of Sales Spider, explains how virtual trade shows can help companies grow sales and extend their reach, while saving time and money.]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Wed, 28 Oct 2009 09:25:22 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/trade+show.html"><![CDATA[Trade Show]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[Video]]></category>
	</item>
	<item>
		<title><![CDATA[World's Worst Trade Show Promo]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=695]]></link>
		<description><![CDATA[I don't think it's entirely serious, but this trade show promo (apparently intended for the closed-circuit kiosks in the main hall) is so bad, it's actually pretty good. Â  Certainly, I'd go see their booth, just out of curiosity.           by...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 07 Jan 2009 11:30:54 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/trade+show.html"><![CDATA[Trade Show]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
	</item>
	<item>
		<title><![CDATA[How to Use Trade Shows to Sell]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=632]]></link>
		<description><![CDATA[    Last November, I asked "Are Trade Show Leads Worth It?"Â  Almost two-thirds of you responded to the poll said "NO" and only 16 percent responded "YES."Â  And I suspect that some of those "YES" votes came from people in the trade show industry.   ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 07 Jan 2009 05:30:30 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/trade+show.html"><![CDATA[Trade Show]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
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		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
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	<item>
		<title><![CDATA[Apple's MacWorld Bailout: The Outlook for Trade Shows]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/1000631/apples-macworld-bailout-the-outlook-for-trade-shows/]]></link>
		<description><![CDATA[I had already scratched CES off of my January calendar but was starting to book meetings for MacWorld, leaving time open for the Steve Jobs keynote speech, of course. But now that Jobs is sending in a second-stringer for the big spotlight event, Iâ€™m starting to wonder if I should...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 16 Dec 2008 16:15:28 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/consumer+electronics+show.html"><![CDATA[Consumer Electronics Show]]></category>
		<category domain="http://resources.bnet.com/topic/steve+jobs.html"><![CDATA[Steve Jobs]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+outlook.html"><![CDATA[Microsoft Outlook]]></category>
		<category domain="http://resources.bnet.com/topic/trade+show.html"><![CDATA[Trade Show]]></category>
		<category domain="http://resources.bnet.com/topic/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/sam+diaz.html"><![CDATA[Sam Diaz]]></category>
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		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
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	</item>
	<item>
		<title><![CDATA[Are Trade Shows Blackmailing You?]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=630]]></link>
		<description><![CDATA[Many trade shows practice extortion in order to force you to attend.  If you don't want to play along, you can't just not show up and hope for the best.  Quite the contrary, you MUST go on the attack. Here's how. by Geoffrey James]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 26 Nov 2008 05:30:07 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/trade+show.html"><![CDATA[Trade Show]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
	</item>
	<item>
		<title><![CDATA[Are Trade Show Sales Leads Worth It?]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=626]]></link>
		<description><![CDATA[    I recently heard Lars Nilsson, vice president of field operation for the security firm ArcSight, describe his experience with generating sales leads at a trade show.Â  Based on my notes, he said:  We spent $100,000 to have a booth at a big security trade show.Â ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 24 Nov 2008 05:30:31 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/trade+show.html"><![CDATA[Trade Show]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales+tools.html"><![CDATA[Sales Tools]]></category>
		<category domain="http://resources.bnet.com/topic/security.html"><![CDATA[Security]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
	</item>
	<item>
		<title><![CDATA[Invitation To Trade Show]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=372449]]></link>
		<description><![CDATA[Use this template to invite the public/customers for trade show. The primary purpose of this letter is to make sure customers and prospects come by to see you at a trade show. If you have a hospitality suite or are hosting an event, this would also be appropriate to mention. ]]></description>
		<s:doctype><![CDATA[Tools & templates]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/trade+show.html"><![CDATA[Trade Show]]></category>
		<category domain="http://resources.bnet.com/topic/best+sample+letters.html"><![CDATA[Best Sample Letters]]></category>
	</item>
	<item>
		<title><![CDATA[How To Set-Up A Trade Show Display For Your Products]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=373841]]></link>
		<description><![CDATA[When you are setting up a trade show display for your products, it is important to keep in mind that the two primary reasons for participating in trade shows are first is to increase name recognition for your company and second is to generate leads. One of the reasons people...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/trade+show.html"><![CDATA[Trade Show]]></category>
	</item>
	<item>
		<title><![CDATA[Do Free Items Attract People To Your Trade Show Display?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=373842]]></link>
		<description><![CDATA[People always like free stuff. Sometimes they want free things for the sake of getting something free and other times they want something free in order to make an informed decision about a particular product or company. At a trade show, you want them to have a good impression of...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/trade+show.html"><![CDATA[Trade Show]]></category>
	</item>
	<item>
		<title><![CDATA[Boost Sales At Trade Shows With These Tips]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=375936]]></link>
		<description><![CDATA[Trade shows are a great way to demonstrate how your product or service works. It is also a great place where trade enquiries can be generated. More than that, it is also a venue where there can be instant follow-up as you have a potential customer right there as a...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/booth.html"><![CDATA[Booth]]></category>
		<category domain="http://resources.bnet.com/topic/trade+show.html"><![CDATA[Trade Show]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales+tools.html"><![CDATA[Sales Tools]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Creating A Great Trade Show Playbook]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341182]]></link>
		<description><![CDATA[Exhibiting at trade shows is a staple of marketing a software product. As part of a mix of marketing activities to reach your target market, trade shows provide visibility for your product, build familiarity, and bring in sales leads. Trade shows are also costly, not only in terms of sheer...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/trade+show.html"><![CDATA[Trade Show]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Trade Show Exhibit Designer Job Description]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=322027]]></link>
		<description><![CDATA[The Trade Show Exhibit Designer job description template includes the following job summary: To design exhibits for clients to use at trade shows, exhibitions, and away-from-home demonstrations. Tries to incorporate elements of design, attractiveness, versatility, and effectiveness in demonstrating customers' products or processes, while producing the exhibit at an affordable...]]></description>
		<s:doctype><![CDATA[Tools & templates]]></s:doctype>
		<pubDate>Sun, 09 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/job.html"><![CDATA[Job]]></category>
		<category domain="http://resources.bnet.com/topic/exhibit.html"><![CDATA[Exhibit]]></category>
		<category domain="http://resources.bnet.com/topic/trade+show.html"><![CDATA[Trade Show]]></category>
		<category domain="http://resources.bnet.com/topic/business+%2526+legal+reports.html"><![CDATA[Business & Legal Reports]]></category>
		<category domain="http://resources.bnet.com/topic/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
	</item>
	<item>
		<title><![CDATA[Selling Your Franchise at a Trade Show]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=261064]]></link>
		<description><![CDATA[Today's franchise sales process is, of course, much more sophisticated than this. The internet generates most franchise sales leads - by some accounts, more than 70 percent - with public relations, print advertising, direct mail and referrals generating much of the remainder. But for many franchisors, trade shows and expos...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 24 Jul 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/trade+show.html"><![CDATA[Trade Show]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneur.com+inc..html"><![CDATA[Entrepreneur.com Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneurship.html"><![CDATA[Entrepreneurship]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Tag Along to an Invention Trade Show]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=261066]]></link>
		<description><![CDATA[They are all here, the young and old, clutching their laptops, cell phones and dreams. The energy is undeniable at the Pittsburgh ExpoMart in Monroeville, Pennsylvania, where the Invention/New Product Exposition, or INPEX, is taking place. It is the largest invention trade show in the nation. It is an exciting...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 01 May 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/trade+show.html"><![CDATA[Trade Show]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneur.com+inc..html"><![CDATA[Entrepreneur.com Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneurship.html"><![CDATA[Entrepreneurship]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Global Sources Q4 2005 Earnings Conference Call Transcript (GSOL)]]></title>
		<link><![CDATA[http://www.bnet.com/2462-13071_23-235680.html]]></link>
		<description><![CDATA[ Question-and-Answer SessionOperator  Operator Instructions Andy Van Vleck with WR Hambrecht. Please state your question.  Andy Van Vleck - WR Hambrecht  Good morning, Merle and Eddie. Thanks for taking my call. Great fourth quarter and I'm encouraged by the revenue expectations for 2006. I wanted to ask...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Tue, 07 Mar 2006 09:12:58 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/trade+show.html"><![CDATA[Trade Show]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/client.html"><![CDATA[Client]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
	</item>
	<item>
		<title><![CDATA[Secrets of Trade Show Success]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242452]]></link>
		<description><![CDATA[In 2000, U.S. consumers spent more then $300 billion dollars for travel related equipment, travel, lodging, and meals - and with hundreds of outfitters like Annie Oakley and Amazon Bill's. All this just to have fun! The author in this paper has given the short story example and explains that,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 03 Aug 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/trade+show.html"><![CDATA[Trade Show]]></category>
		<category domain="http://resources.bnet.com/topic/ezinearticles.com.html"><![CDATA[EzineArticles.com]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Trade Show Marketing - Getting Prepared for the Big Event]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242430]]></link>
		<description><![CDATA[With the increase in number of tradeshows being held across the world, it has become imperative to check the trade shows' credentials before a person commits participation. In this paper, the author provides some quick tips on checks to ensure that a person is not heading for a dud trade...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 17 Jun 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/trade+show.html"><![CDATA[Trade Show]]></category>
		<category domain="http://resources.bnet.com/topic/ezinearticles.com.html"><![CDATA[EzineArticles.com]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Five Tips for Trade Show Success on a Small Budget]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242434]]></link>
		<description><![CDATA[No matter how small the marketing budget, a person's business can afford to have a successful presence at trade shows without incurring big expenses. This paper discusses five tips for exhibiting in trade shows inexpensively which are: Have a sales representative exhibit a person's line at a trade show, rent...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 19 Mar 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/trade+show.html"><![CDATA[Trade Show]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Behind The Scenes]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=114846]]></link>
		<description><![CDATA[The trade shows become the center of attraction whenever they occur. Experts, however, say that it is not always that easy as it seems to be. It requires year-round effort to conduct a trade show successfully. Today, technology equipments also support the efforts of exhibitors by giving round the clock...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 04 Jun 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/trade+show.html"><![CDATA[Trade Show]]></category>
		<category domain="http://resources.bnet.com/topic/american+city+business+journals+inc..html"><![CDATA[American City Business Journals Inc.]]></category>
	</item>
	<item>
		<title><![CDATA[How To Find Product Sources]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=105356]]></link>
		<description><![CDATA[Most manufacturers boast about their unique line of products. However, in the process, they often fail to comprehend the challenges faced in finding the right kind of suppliers through which the products are to be sold. Experts suggest that trade shows and trade magazines prove profitable in such a scenario....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 15 Mar 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/trade+show.html"><![CDATA[Trade Show]]></category>
		<category domain="http://resources.bnet.com/topic/supplier.html"><![CDATA[Supplier]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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