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- Malcolm Lotzof: Trade Shows of the Future
- Malcolm Lotzof is the CEO of InXpo, a virtual event provider that is drastically expanding the reach of physical events with their 3D interactive customizable events. Malcolm points out the financial and ecological benefits of their green business solution.
- Videos 2009-01-22
Additional Resources
- How to Use Trade Shows to Sell
- Last November, I asked "Are Trade Show Leads Worth It?"Â Almost two-thirds of you responded to the poll said "NO" and only 16 percent responded "YES."Â And I suspect that some of those "YES" votes came from people in the trade show industry. ...
- Blog posts 2009-01-07
- Apple's MacWorld Bailout: The Outlook for Trade Shows
- I had already scratched CES off of my January calendar but was starting to book meetings for MacWorld, leaving time open for the Steve Jobs keynote speech, of course. But now that Jobs is sending in a second-stringer for the big spotlight event, I’m starting to wonder if I should...
- Blog posts 2008-12-16
- Add Trade Shows and Conferences to Your Marketing Plan
- Trade shows can fit all budgets, so the key is to first identify how much you can afford to spend in a year and plug that amount into your marketing budget. The next step would be to look at what trade shows and conferences are available that fit into your...
- White papers 2003-01-01
- U.S. items big in European shows. (men's clothing trade shows) (DNR special report: Trade Shows in a Tough Economy)
- U.S. ITEMS BIG IN EUROPEAN SHOWS WASHINGTON FNS - The dollar's lower value and demand for American sportswear has spurred more U.S. firms to exhibit at European men's trade shows, Commerce Department officials say. At the recent SEHM show, held Sept. 1-4 in Paris,...
- Research articles 1990-11-09
- ASSOCIATION AND TRADE SHOWS.(international schedules of 1999 trade shows)(Brief Article)
- The industrial equivalent of Persian bazaars, many of today's trade shows trace their origins back well into the previous century. Each year the U.S. alone hosts more than 4,000 events with 50 or more exhibitors. The largest, Comdex Fall, encompasses almost 1.4 million sq ft of...
- Research articles 1999-01-18
- Trade shows: are they worth it?
- Apr 01, 2003 (Australian Technology & Business - ABIX via COMTEX) Australian Exhibition Services AES data suggests that around 350 trade shows were held in Australia in 2002. The IT sector is defying the general growth in trade shows. IT exhibitions have been dwindling...
- Research articles 2003-04-01
- e-Marketing Strategies for Trade Shows
- Despite the growth of the Web, trade shows remain a great way to promote products and services. Trade shows generally provide a concentrated stream of qualified buyers who are looking for solutions and tools that can help them do business more effectively. Unique promotions and marketing tools can help company's...
- White papers 2003-01-01
- Marketing - Trade Shows
- Trade Shows and Trade Associations are undergoing tremendous change. The loss of manufacturing to overseas companies combined with consolidations in the manufacturing, distribution and retail businesses has created a situation that demands change. This article points out that the power in the channel of distribution has shifted over time from...
- White papers 2003-04-01
- Trade Shows: Measuring ROI
- Product Managers are often called upon to man the booth at shows as well as actively attend speeches and presentations. Because a trade show can easily eat up a week of your time between travel, setup, and the show itself, it's vital that you attend only those trade shows that...
- White papers 2004-01-01
- Boost Sales At Trade Shows With These Tips
- Trade shows are a great way to demonstrate how your product or service works. It is also a great place where trade enquiries can be generated. More than that, it is also a venue where there can be instant follow-up as you have a potential customer right there as a...
- White papers 2008-01-01
- How Trade Shows Work
- In this article, one take a look at why trade shows are so effective, how to select the best shows, and how to manage the process from start to finish. It also provide tips, checklists and web links that will make the job a heck of a lot easier for...
- White papers 2003-01-01
- NSF shifts shows to N.Y., Vegas. (National Shoe Fair's trade shows in New York and Las Vegas)
- NEW YORK -- National Shoe Fair NSF has unveiled a major format change to begin August 1992 that will have it sponsor two separate trade shows each season: a kick-off market week in New York, followed one week later by an international show in Las V ...
- Research articles 1991-05-27
- ADVANSTAR, MAGIC'S OWNER, ACQUIRES THE LARKIN GROUP; LARKIN'S 16 TRADE SHOWS TO BECOME PART OF ADVANSTAR'S FASHION, APPAREL & BEAUTY GROUP.
- NEW YORK -- Advanstar Communications, owner of MAGIC International, has signed an agreement to acquire The Larkin Group, producers of 16 trade shows. The Larkin Group had been owned and managed by Larkin family members since it was founded in 1945...
- Research articles 1999-07-14
- Are Trade Shows Really Worth It?
- The article asserts that business analysts have for years been fond of predicting the imminent death of trade shows. "They're not worth the expense!" or "Nobody buys at shows!" these doom- sayers expound. The first half of the report offers data about the overall effectiveness of trade show marketing. The...
- White papers 2003-01-01
- Jupitermedia Corp. has acquired the remaining 50.1% interest in the two annual ISPCON trade shows as well as 100% of the INBOX trade show from The Golden Group I, Inc
- Jupitermedia Corp. New York has acquired the remaining 50.1% interest in the two annual ISPCON trade shows as well as 100% of the INBOX trade show from The Golden Group I, Inc. (Golden, CO). No terms were given, Jupitermedia now owns 100% of these properties, up from the 49.9% interest...
- Research articles 2007-02-01
- Making Trade Shows Work for Your Small BusinessÂ
- The Internet has been a boon for the home business-person, enabling small enterprises to market to and take orders from customers all over the world. But as effective as working a business online can be, there are times when the home entrepreneur may crave a little one-on-one interaction with her...
- White papers 2003-01-01
- Advanstar selling off consumer trade shows. (AdvanStar Communications Inc. Advanstar Expositions Div.)
- Barely a year ago, Advanstar Expositions, a division of Advanstar Communications Inc. in Middleburg Heights, began delivering on a longtime promise to delve into consumer trade shows. Today, it looks as if executives at Advanstar Communications don't Barely a year ago, Advanstar Expositions, a division of...
- Research articles 1994-09-12
- Show Coverage.(news from several multidiscipline trade shows held February 19-21, 2003, in Anaheim, California)(Briefs)
- Byline: Roger Renstrom Plastics News correspondent Roger Renstrom gathered these items at several multidiscipline trade shows, held Feb. 19-21 in Anaheim, Calif. Packaging systems destined for Europe Free-Flow Packaging International Inc. of R Byline: Roger Renstrom ...
- Research articles 2003-03-10
- Nuance of change.(Opinion Today)(industry trade shows)
- Well, a unique thing happened at Decosit in Brussels last week. Exhibitors were talking about something rarely discussed in recent years at trade shows in the United States or abroad. That something was actual written orders. ...
- Research articles 2003-09-15
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