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	<title><![CDATA[trademark Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/trademark.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to trademark]]></description>
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		<title><![CDATA[Adidas Used Trademarks It Didn't Own in Boston Celtics Campaign, Suit Claims]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004232/adidas-used-trademarks-it-didnt-own-in-boston-celtics-campaign-suit-claims/]]></link>
		<description><![CDATA[Adidas and the NBA's lawyers ignored listed trademarks and copyrights before launching their "We Not Me" basketball campaign video below, if a lawsuit filed in federal court in Texas is to be believed. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 06 Oct 2009 08:43:03 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/trademark.html"><![CDATA[Trademark]]></category>
		<category domain="http://resources.bnet.com/topic/adidas+ag.html"><![CDATA[Adidas AG]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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		<title><![CDATA[Wallstrip: Collective Brands Inc. (PSS)]]></title>
		<link><![CDATA[http://www.bnet.com/2422-17910_23-237264.html]]></link>
		<description><![CDATA[Momma always said there's an awful lot you could tell about a person by their shoes. Collective Brands Inc. PSS]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Fri, 26 Sep 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/collective+brands+inc..html"><![CDATA[Collective Brands Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/julie+alexandria.html"><![CDATA[julie alexandria]]></category>
		<category domain="http://resources.bnet.com/topic/wallstrip.html"><![CDATA[wallstrip]]></category>
		<category domain="http://resources.bnet.com/topic/stocks.html"><![CDATA[stocks]]></category>
		<category domain="http://resources.bnet.com/topic/investing.html"><![CDATA[investing]]></category>
		<category domain="http://resources.bnet.com/topic/collective.html"><![CDATA[collective]]></category>
		<category domain="http://resources.bnet.com/topic/brands.html"><![CDATA[brands]]></category>
		<category domain="http://resources.bnet.com/topic/payless.html"><![CDATA[payless]]></category>
		<category domain="http://resources.bnet.com/topic/shoe.html"><![CDATA[shoe]]></category>
		<category domain="http://resources.bnet.com/topic/trademark.html"><![CDATA[trademark]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PSS</category>
		<category domain="tickers">PSS</category>
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		<title><![CDATA[IP - See It, Hear It, Just Don't Touch It | BTalk Australia]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2008/06/09/ip-see-it-hear-it-just-dont-touch-it-btalk-australia/]]></link>
		<description><![CDATA[Cadbury Limited is trying to protect various shades of the colour Purple, claiming that it's part of their own "intellectual property". Today on BTalk Australia Phil Dobbie asks Peter Willimott, Director of Marketing and Customer Engagement at IP Australia, what sort of IP assets you can protect and how exposed...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 09 Jun 2008 15:26:21 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/trademark.html"><![CDATA[Trademark]]></category>
		<category domain="http://resources.bnet.com/topic/business.html"><![CDATA[Business]]></category>
		<category domain="http://resources.bnet.com/topic/ip.html"><![CDATA[IP]]></category>
		<category domain="http://resources.bnet.com/topic/intellectual+property.html"><![CDATA[Intellectual Property]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/network+technology.html"><![CDATA[Network Technology]]></category>
		<category domain="http://resources.bnet.com/topic/networking.html"><![CDATA[Networking]]></category>
		<category domain="http://resources.bnet.com/topic/research+%2526+development.html"><![CDATA[Research & Development]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/phil+dobbie.html"><![CDATA[Phil Dobbie]]></category>
		<category domain="http://resources.bnet.com/topic/phil+dobbie.html"><![CDATA[Phil Dobbie]]></category>
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		<title><![CDATA[Assignment Of Trademark]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=356852]]></link>
		<description><![CDATA[Assign a trademark registered in the United States from the holder to another party with this easy-to-use assignment of trademark. The party assigning the mark assignor agrees not to do anything that will be detrimental to the validity of the trademark following the transfer of the trademark into the name...]]></description>
		<s:doctype><![CDATA[Tools & templates]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/trademark.html"><![CDATA[Trademark]]></category>
		<category domain="http://resources.bnet.com/topic/party.html"><![CDATA[Party]]></category>
	</item>
	<item>
		<title><![CDATA[Filing for a Trademark]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13240_23-64272.html]]></link>
		<description><![CDATA[A trademark is a distinctive word, phrase, symbol, or design used to make goods and services immediately recognizable by consumers; it implies a consistent level of quality or service. Companies use trademarks to differentiate their products and services from those of their competitors. This article looks at restrictions on what...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Tue, 08 May 2007 12:55:25 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/trademark.html"><![CDATA[trademark]]></category>
		<category domain="http://resources.bnet.com/topic/u.s.+patent+and+trademark+office.html"><![CDATA[U.S. Patent and Trademark Office]]></category>
		<category domain="http://resources.bnet.com/topic/intellectual+property.html"><![CDATA[intellectual property]]></category>
		<category domain="http://resources.bnet.com/topic/domain+name.html"><![CDATA[domain name]]></category>
	</item>
	<item>
		<title><![CDATA[The Strategic Use of Trademarks]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242070]]></link>
		<description><![CDATA[Virtually nothing has been written on the use of trademarks as a strategy of appropriability. This paper investigates this topic in an exploratory manner, arguing that trademarks are not only important in their own right in industries where quality and status matter, but also supplement other strategies, such as patents...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 10 Mar 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/trademark.html"><![CDATA[Trademark]]></category>
		<category domain="http://resources.bnet.com/topic/copenhagen+business+school.html"><![CDATA[Copenhagen Business School]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/domain+names.html"><![CDATA[Domain Names]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
	</item>
	<item>
		<title><![CDATA[What's In A Name? (And How To Protect It)]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=67990]]></link>
		<description><![CDATA[Most of us are probably familiar with trademarks- a company's brand for its products. A service mark is a trademark that brands a source of services. Here, the term "trademark" applies to both trademarks and service marks, because generally the rules are the same. However, a trademark must be unique...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/trademark.html"><![CDATA[Trademark]]></category>
		<category domain="http://resources.bnet.com/topic/nesis+%2526+nesis.html"><![CDATA[Nesis & Nesis]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Internet Marketing Legal Issues : Meta-tags]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=60960]]></link>
		<description><![CDATA[Legitimate meta-tag use will continue to play a growing and more significant role in marketing a publisher's books by enabling web surfers to more easily find the publisher's website and information on a particular title, but it is also likely that the deceptive use of trademarks, trade names and names...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 01 Jan 1999 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/trademark.html"><![CDATA[Trademark]]></category>
		<category domain="http://resources.bnet.com/topic/internet+marketing.html"><![CDATA[Internet Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/xcellent+marketing.html"><![CDATA[Xcellent Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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