Today we look at the valuation of a traditional media company – in this case Time Warner TWX. Traditional media may be an outdated description of a company that includes the AOL operating division and the recently acquired social network Bebo within its ranks. But maybe digital assets are now...
The digital sector must value what it does and the media that it creates - or agencies and publishers will never really sit up and listen. In the early years, 'New' media modelled itself on some key points of difference between itself and other media - notably measurement. As online...
To judge by the amount of interest PR people have in social media and new communications technologies, you'd think that these forms of mass communication had completely overtaken traditional media as the dominant way that most people get their news, information and entertainment. It just isn't so....
Rising broadband penetration is helping online advertising cut into the traditional media distribution market and the total online advertising market is estimated to be worth USD180bn globally. Developing a successful value-added online advertising revenue stream is essential for future revenue growth for telecom operators, traditional media and the 'Online advertising'...
As the Internet exploded, initial adoption rates suggested that electronic media would eventually command the lion's share of advertising expenditures and, in particular, threaten paper-based media such as print and direct mail. Later, as Internet advertising became better understood, some observers began to indicate that the new technologies might actually...
This paper filled with the issues that have been - and continue to be - pressing and urgent to interactive marketers. 2007 was an exciting year for Asia Pacific's interactive media and marketing industries. While the total ad spend on digital may still be a far cry from that of...
As traditional media and entertainment companies evolve into multimedia entities and begin to reach the consumer through several media forms, they are increasingly turning to digital asset management DAM solutions to provide them with better control and use of their assets. Digital assets often include rich media such as: video,...
R. Scott Raynovich submits: Media stocks have been crushed this year, and Wall Street has been piling on. On Monday, Lehman Brothers analyst Anthony DiClemente issued a research note downgrading the entire industry see here, pointing to the potential long-term adverse effects of digital distribution. Is it all over for...
As consumer media go digital, they are sparking a revolution in the way one receives sounds and images, as well as how to store them, use them, and pay for them. The revolution has spawned a host of new products - personal video recorders, MP3 players, and photo-quality printers -...
This article is about the Media buying itself that has been affected by important changes in advertising agency-client relations. Alternatives to advertising, known as substitutes in Porter's framework, include options like publicity, product sampling, and sales promotion. These substitutes compete directly with traditional media for advertisers' marketing...
Marketing information giant VNU's minority stake in BuzzMetrics puts measurement of consumer-generated media on par with its traditional media and marketing measurement tools like Nielsen Media Research, ACNielsen, and Scarborough Research. Watch for a wave of deals as other brand monitoring firms sell to market research companies, PR firms or...
Forthcoming articles will present a variety of brand-related topics including the differences between traditional media and new media, how to solve common branding challenges, and several case studies that characterize successful technology-focused brand strategies. If there are particular topics you are interested in, feel free to submit them and I...
Literature in advertising and information systems suggests that advertising in both traditional media and the Internet is either easily ignored by the audience or is perceived with little value. However, these studies assumed that the audience was passive and failed to consider the motives of the users. In light of...
My turn -- yesterday we posted Advertising Age's predictions for 2008. Here are some of the PR and marketing trends I'll be watching in 2008: Marketing in an economic downturn: There seems to be a consensus that the U.S. will have an economic downturn in 2008,...
The difficulty with indecency in the media is that while adults have a First Amendment right prohibiting laws from abridging their freedom of speech, the United States Supreme Court has acknowledged the government has a compelling interest in trying to protect minors from harmful speech. The Supreme Court has "long...
Inside the voluminous State of the News Media, 2008, report, mentioned here recently, is a fascinating sub-section that captures the essence of why Internet news sites are supplanting "old media" platforms from a content perspective. And, while media execs talk endlessly about the production and distribution advantages...
It's often tempting for those of who've long been active on the Web to think that the growth of new media is still being fueled by the geeks and entrepreneurs of Silicon Valley. But the truth is that there is an apparently unquenchable demand for news from...
It's often tempting for those of who've long been active on the Web to think that the growth of new media is still being fueled by the geeks and entrepreneurs of Silicon Valley. But the truth is that there is an unquenchable demand for news from all corners of the...
Blogs are the Wild West of new media opportunities for doing PR. Unlike old media, run by journalists with decades of experience and set ways of doing things, blogs are in their infancy, and even the ones run or written by former old media journalists are more or less unburdened...
The fifth annual State of the News Media report by the Project for Excellence in Journalism, says that "In the last year, the trends reshaping journalism didn't just quicken, they seemed to be nearing a pivot point." The report states that "the biggest problem facing traditional...
