Trek Bicycle Corp.

News & Analysis

trek bicycle corp. - All News and Analysis

• Trek WSD Launches "Women Who Ride Club"

  - 2008-04-19

  Trek Women Specific Design WSD has today announced the formation of its "Women Who Ride Club," a network of women from all walks of life united in a common interest: a love of riding bikes. An off-shoot of Trek WSD's successful "Women Who Ride" program -- an eclectic group of...

  Tags: Trek Bicycle Corp.

• Trek to Debut All-New Session 88 Bike at 2008 Sea Otter Classic

  - 2008-04-17

  Trek Bicycles has today announced that it will unveil its all-new Session platform at the 2008 Sea Otter Classic. The new platform will support two separate bikes -- the Session 88 DH and Session 88 FR -- and promises to out-perform all other bikes in their respective categories on the...

  Tags: Trek Bicycle Corp.

• Trek to Immediately Sever Relationship With Greg Lemond

  - 2008-04-08

  At an employee meeting held today, John Burke, President of Trek Bicycle Corporation, announced that Trek has filed suit in Federal Court in Madison, WI, to sever the company's ongoing relationship with three-time Tour de France winner Greg LeMond. "Beginning in 1995 we had high hopes for the LeMond...

  Tags: Trek Bicycle Corp.

• Trek Recalls Girls Bicycles Due To Frame Failure.

  - 2008-02-08

  M2 PRESSWIRE-8 February 2008-CPSC: Trek Recalls Girls Bicycles Due To Frame FailureC1994-2008 M2 COMMUNICATIONS LTD RDATE:07022008 WASHINGTON, D.C. - The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer...

  Tags: Trek Bicycle Corp.

• Trek Teams Up With AMP to Help Power Super Bowl XLII

  - 2008-02-01

  Trek Bicycle today announced it has teamed up with Mountain Dew AMP Energy to power the AMP Human Energy Event at Super Bowl XLII in Glendale, AZ. Using 42 Trek 7200 hybrid bikes connected to rear wheel generators, AMP athletes will turn pedal power into electrical power, generating enough electricity...

  Tags: Trek Bicycle Corp.

• Trekbikes.com Goes Mobile

  - 2008-01-16

  Trek Bicycle Corporation knows that its brand champions are technology-savvy, design-conscious and on-the-go. So starting on January 15, iPhone and iPod touch users will enjoy the total Trekbikes.com experience as the country's premier bicycle manufacturer becomes one of the first consumer product brands to optimize its site for the...

  Tags: Hanson Dodge Creative, Trek Bicycle Corp.

• Trek Named Team Astana's Official Bike Sponsor

  - 2007-12-12

  Trek Bicycle Corporation today announced that the Astana Cycling Team has chosen Trek to be the official team bike supplier for the 2008 season and beyond. Starting on January 1, 2008, Team Astana will rely on the proven technology of Trek OCLV Carbon to provide them with the lightest, fastest,...

  Tags: Trek Bicycle Corp.

• Trek Bikes Works with Bronto Software to Propel Most Successful Product Launch in Company History

  - 2007-10-16

  Trek to Lead Upcoming Best Practices Webcast Discussing Its Secrets to Success DURHAM, N.C. -- Bronto Software, Inc. today announced that Trek Bikes credits its email campaigns as a key component in the success of the overall best product launch in the company's 31-year history - the all-new Madone...

  Tags: Bronto Software Inc., Trek Bicycle Corp.

• Eatough Dominates 24 Hours of Moab

  - 2007-10-15

  Trek VW's endurance-racing juggernaut Chris Eatough dominated this year's 13th annual 24 Hours of Moab solo event, racing his Trek Top Fuel to another impressive victory. Completing 14 laps in less than 22 hours, Eatough bested 2nd place Travis Macy by nearly two hours. With six world 24-hour solo championships...

  Tags: Trek Bicycle Corp.

• Second-Annual Trek WSD Breast Cancer Awareness Ride Scheduled

  - 2007-10-11

  Trek WSD's second-annual Breast Cancer Awareness Ride BCAR is scheduled for Saturday, October 13, 2007. Created by Trek's Women's Specific Design team in collaboration with the Breast Cancer Research Foundation BCRF, the WSD Breast Cancer Awareness Ride is a special event for women, and their support network, that aims to...

  Tags: Trek Bicycle Corp.