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Vytorin Update: Big Pharma Strikes Back
The saga over Vytorin, the expensive cholesterol pill that may be no better than older, cheaper "statin" drugs, has come to a familiar pass: The manufacturer backlash. Merck and Schering-Plough, the makers of Vytorin, saw their stocks crushed the day after cardiologists trashed the multi-billion-dollar drug at...
Tags: Sales, E-mail, Sales Strategy, Vytorin, Trial, Pharmaceutical Company, Merck & Co. Inc., Online Communications, David P. Hamilton
Blog posts 2008-04-03
Increase Internet Sales With Free Trials
If you're selling a product or service on the Internet, one of the best ways to increase your sales is by offering a free trial, also know as a teaser, demo or limited version. By enabling your potential customers to review your product and providing them with an easy ordering...
Tags: Sales, Sales Force Management, Sales Strategy, Internet, Trial
White papers 2008-01-01
Media Reporting of Tenofovir Trials in Cambodia and Cameroon
Two planned trials of pre-exposure prophylaxis tenofovir in Cambodia and Cameroon to prevent HIV infection in high-risk populations were closed due to activist pressure on host country governments. The international news media contributed substantially as the primary source of knowledge transfer regarding the trials. This article aims to characterize the...
Tags: Advertising & Promotion, Trial, Media, BioMed Central, Marketing
White papers 2005-08-24
Capping Non-Economic Awards in Medical Malpractice Trials: California Jury Verdicts Under MICRA
This monograph presents the results of an empirical study of the effects of Medical Injury Compensation Reform Act MICRA on plaintiffs' recoveries and on the liabilities of defendants in medical malpractice cases. It addresses a number of questions: How have MICRA's caps on non-economic damages affected the final judgments in...
Tags: Benefits, Business Operations, Human Resources, Ingersoll-Rand, Trial, California, Litigation
White papers 2004-07-15
Proving the eDiary Dividend
This article provides just such an example, by examining the impact of electronic diaries eDiaries on the collection of Patient Reported Outcome PRO data in a large, pivotal Phase III trial evaluating a medication for the treatment of overactive bladder OAB. It compares the results obtained using eDiaries to capture...
Tags: Finance, Financial Accounting, Trial, Diary, Advanstar Communications
White papers 2004-06-01
Trial Balance Worksheet
Whatever kind of business you run, you have to close your books at least once a year to prepare an income tax return - or more frequently, if you want to get a better handle on how your business is doing. An important part of closing your books is preparing...
Tags: Office Depot Inc., Finance, Financial Planning, Taxes, Productivity, Trial, Spreadsheet
Tools & templates 2004-03-01
MISCANTHUS: Practical Aspects of Biofuel Development
This paper provides information about the project objectives to plant and establish an energy crop of Miscanthus, monitor and record its growth, harvest the straw, bale it and deliver to the power station for a combustion trial. Undertake a controlled trial and establish the key combustion characteristics. Evaluate any change...
Tags: Human Resources, Workforce Management, Hardware, Components, Monitors & Displays, Performance Management, Trial
White papers 2003-11-20
Killing the Brand
"Companies routinely undermine their credibility by over promising what they can actually deliver. But the article warns that over promising generates transactions. It stimulates trial. But those trial won’t be followed by repeat purchases. Over promising engenders customer disaffection, disappointing those who were attracted by an expectation that remains...
Tags: Brand, Trial, Branding, Marketing
White papers 2003-02-13
Bulk Containment and Transfer of Oil Contaminated Drill Cuttings: Field Experience Using Pneumatic Systems
A bulk transfer and containment method for drilled cuttings based on the use of positive air pressure conveying has been under development since 1998. Initial onshore trials proved the capability to convey drill cuttings samples. A product development programme to adapt this technology to the specific demands of oilfield drilling...
Tags: Strategy, Research & Development, Business Operations, Marketing, Management, Product Marketing, Product Development, Trial
White papers 2002-02-20
Effects of Remote, Retroactive Intercessory Prayer on Outcomes in Patients With Bloodstream Infection: Randomised Controlled Trial
Two randomised controlled trials tested the effect of remote intercessory prayer praying for persons unknown on outcomes in patients admitted to an intensive coronary care unit. Both studies showed a beneficial effect. A recent systematic review of the effi­cacy of distant healing concluded that "Approximately 57% (13 of 23) of...
Tags: Infection, Patient, Trial
White papers 2001-12-22
Shire Awaits More Data on Renovo's Juvista
LONDON (Reuters UK) - Renovo Group RNVO, the scar reduction specialist, said on Thursday that Shire Ltd SHP would not push ahead immediately with final-stage trials on its Juvista product, despite promising Phase II test results. Shares in Renovo dropped 15.2 percent to 29.25 pence by...
Tags: Trial, Shire, Healthcare, Investment, Finance, Oukbs, Renovo
News items 2008-08-28
Vytorin Update: Big Pharma Strikes Back
The saga over Vytorin, the expensive cholesterol pill that may be no better than older, cheaper "statin" drugs, has come to a familiar pass: The manufacturer backlash. Merck and Schering-Plough, the makers of Vytorin, saw their stocks crushed the day after cardiologists trashed the multi-billion-dollar drug at...
Tags: Merck & Co. Inc., Pharmaceutical Company, Trial, Vytorin, Sales Strategy, E-mail, Sales, Online Communications, David P. Hamilton
Blog posts 2008-04-03
Body Count Linked to GSK Vaccine Trial Rises
Fourteen children have now died during a pneumonia vaccine trial run by GlaxoSmithKline in Argentina, according to the U.K.'s Daily Mail. Argentine authorities are investigating. GSK says the deaths are not linked to the tests. This issue first emerged for GSK in July, when TradingMarkets.com reported that...
Tags: Vaccine, Trial, GSK Vaccine, Argentine Authority, GSK, Drug Trial, Public Relations, Healthcare, Marketing, Corporate Communications, Jim Edwards
Blog posts 2008-08-18

Additional Resources

The benefits of being a guinea pig: you're always reading about the results of clinical trials, but can you sign up for one?
* Participating in a trial can provide you with the newest treatments and drugs for everything from allergies to cancer; in some cases, you get paid too. "These studies gather data on the safety or efficacy of medical treatments or drugs before they're released to the public," says Annice Bergeris,...
Articles 2008-09-01
A life unfinished: as Craig Titus and Kelly Ryan await sentencing in Las Vegas, one writer reflects on the sad, undeniable crux of the case that shook the world of bodybuilding—the horrific loss of a woman taken far too soon, Melissa James
Former IFBB pro bodybuilder Craig Titus pleaded guilty to second degree murder first degree kidnapping and first degree arson on May 30, and his wife former IFBB fitness pro Kelly Ryan admitted to arson and entered an Alford plea to the charge of battery with use of deadly weapon resulting...
Articles 2008-09-01
On trial: conventional deadlifts vs. sumo deadlifts: besides the stance, what's the difference between doing deadlifts the conventional way versus the sumo version?
FACTS OF THE CASE * Deadlift Stand over a loaded barbell resting on the floor so your shins touch the bar; your feet should be about shoulder-width apart. Squat down to grab the bar using a staggered grip (one hand overhand, the other underhand) with your hands spaced...
Articles 2008-09-01
Activx Biosciences, Inc. Announces Positive Phase Ib and IIa Clinical Trial Results for KRP-104, a Flexible Dosing DPP-4 Inhibitor for Type 2 Diabetes
Activx Biosciences, Inc., a wholly ownedsubsidiary of Tokyo-based Kyorin Pharmaceutical Co., Ltd., announced todaytopline results from their Phase Ib and Phase IIa clinical trials withKRP-104, a dipeptidyl peptidase-4 (DPP-4) inhibitor, for the treatment oftype 2 diabetes. In Phase IIa, KRP-104 was shown to be well tolerated andefficacious in the treatment...
Articles 2008-08-21
Veteran Danvers claims shock bronze
*ATHLETICS ANOTHER LIGHTNING Bolt for Jamaica; another bolt-from-the-blue medal for Great Britain. Usain Bolt was still posing next to the trackside clock on the infield of the Beijing Bird's Nest yesterday when Tasha Danvers was getting ready to settle into her starting blocks for the women's...
Articles 2008-08-21
Parents vow to clear US student in Italian prison
Paying for lawyers and other experts has sunk them deep into debt, "leveraged to the hilt" but the parents of Amanda Knox, the American student accused of murdering British girl Meredith Kercher in Perugia, Italy, say they will "do whatever it takes" to prove her innocent and bring her home....
Articles 2008-08-21
Plastic surgeon who mutilated women caught after fleeing court
A French plastic surgeon accused of mutilating 96 women with his scalpel over 15 years was detained in Madrid yesterday pending extradition to France where he faces a prison term. A magistrate in Madrid's National Court sent Michel Maure, the self-styled "greatest plastic surgeon in the world", into preventive detention...
Articles 2008-08-21
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