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- In Blow to Arnell, Tropicana Drops Package Redesign
- UPDATE: This fiasco has cost Tropicana $35 million, according to AgencySpy. Tropicana is to abandon its trendy new orange juice carton design by Arnell Group and revert back to its traditional packaging, featuring an orange with a straw in it, the New York Times says. ...
- Blog posts 2009-02-23
Additional Resources
- Arnell's "Explanation" of Failed Tropicana Design Resembles His Nonsensical Pepsi Document
- When he launched a new design for Tropicana, Peter Arnell gave a rambling, pseudo-intellectual explanation of the packaging. This was the packaging that was just cancelled by Pepsico after it emerged that consumers really, really liked the old packaging. But Arnell's explanation of the...
- Blog posts 2009-02-26
- Despite $550,000 Payoff, Arnell Fails to Write Book, Must Pay Publisher $100,000
- Peter Arnell has been ordered to return $100,000 of a $550,000 advance for a book on "personal branding" that he failed to deliver to HarperCollins. (Read the ruling below.) Arnell failed to deliver the book despite having the assistance of two ghostwriters, a personal assistant, his wife...
- Blog posts 2009-04-28
- Revenue, Earnings Decline for Las Vegas Casino's Parent Company Aztar Corp.
- By Jeff Simpson, Las Vegas Review-Journal Knight Ridder/Tribune Business News Apr. 24--Tropicana parent Aztar Corp. blamed bad winter weather for first-quarter declines in income, revenue and cash flow in a Wednesday earnings announcement. Aztar reported net income of $13.5...
- Research articles 2003-04-24
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