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- Food Roundup: Whole Foods' Setback, Tropicana's Carbon Footprint, and More
- Whole Foods motion denied -- A Washington D.C. appeals court denied a motion by Whole Foods against the Federal Trade Commission over challenges to the chain's acquisition of Wild Oats. The FTC is investigating a year after Whole Foods' purchase, when many stores have already switched over. An attorney for...
- Blog posts 2009-01-23
- Tropicana's Trouble: Why Loyal Customers Hate Change
- The kerfuffle over Tropicana's recently yanked new design for its orange juice carton is just another reason why marketers have a love-hate relationship with the Internet and social media. For years, Tropicana's products have pictured a beautiful orange punctured by a straw. What could be fresher? Still,...
- Blog posts 2009-02-25
- Trop50, Last Piece of Arnell Redesign, Scrubbed by Tropicana
- Tropicana has axed most of the new design elements from its Trop50 package, the last surving part of Arnell Group's disastrous makeover of the Tropicana brand. by Jim Edwards
- Blog posts 2009-07-18
- Risk Of Rebranding
- Deutsch New York's Val Difebo spoke to Julie Chen about the dangers of repackaging a product.
- Videos 2009-04-15
Additional Resources
- In Blow to Arnell, Tropicana Drops Package Redesign
- UPDATE: This fiasco has cost Tropicana $35 million, according to AgencySpy. Tropicana is to abandon its trendy new orange juice carton design by Arnell Group and revert back to its traditional packaging, featuring an orange with a straw in it, the New York Times says. ...
- Blog posts 2009-02-23
- Peter Arnell: Pepsi Logo is "Bullshit"; Tropicana Is "Not My Brand ... So What the Hell?"
- Is Peter Arnell deliberately trying to antagonize PepsiCo? He allowed Newsweek to follow him around for a few days and in the resulting article he calls the new Pepsi logo he designed "bullshit" and says of the Tropicana redesign fiasco, "it's not my brand. It's not my company. So what...
- Blog posts 2009-03-31
- Burned by Madoff, Kyra Sedgwick Becomes Tropicana Orange Juice Saleswoman
- Kyra Sedgwick is the new face of Tropicana in a campaign by Arnell Group that features a product that no longer exists -- the redesigned Tropicana OJ carton. BNET speculated yesterday that big stars, like Sedgwick and Lindsay Lohan, are likely to become increasingly available for ads...
- Blog posts 2009-03-24
- Tropicana takes Hong Kong by storm. (Seagram Beverage Group's Tropicana Dole Beverages International)
- Tropicana Dole Beverages International now holds a fifth of the Hong Kong chilled juice market with its the Tropicana Pure Premium brand it introduced in 1994. The brand is not encountering difficulties because of a price that is more than double what US Tropicana Dole Beverages International now holds a...
- Research articles 1996-12-01
- Tropicana Products Promotes Rick Gomez to Chief Marketing Officer
- CHICAGO -- Tropicana Products, Inc., a division of Quaker Tropicana Gatorade QTG and PepsiCo, Inc. (NYSE: PEP), today promoted Rick Gomez to chief marketing officer CMO of Tropicana. Gomez will continue to report to Tropicana President Greg Shearson. In his new role, Gomez will build brand equity for the...
- Research articles 2006-01-13
- Tropicana promotes Rick Gomez to chief marketing officer.(NEWS AT PRESS TIME)
- Tropicana Products has promoted Rick Gomez from vice president of marketing to chief marketing officer. He succeeds Ron Coughlin, who was named to PepsiCo International's beverage brands group. Prior to joining Tropicana, Gomez served as rice ... Tropicana Products has promoted Rick Gomez from...
- Research articles 2006-02-01
- Pepsi totes TROPICANA IN PUERTO RICO.(Brief Article)
- Marking the first joint venture in product distribution since Pepsi purchased Tropicana Products Inc. about a year and a half ago, Tropicana announced an agreement with PepsiAmericas to distribute the juice in Puerto Rico. Marking the first joint venture in product distribution since Pepsi...
- Research articles 2000-03-01
- Tropicana.
- BRADENTON -- Tropicana will distribute its juice products in Puerto Rico using parent company PepsiCo Inc.'s sales, marketing and distribution channels. This is their first joint ... BRADENTON -- Tropicana will distribute its juice products in Puerto Rico using parent company PepsiCo Inc.'s sales, marketing and...
- Research articles 2000-05-01
- Tropicana moves.(Agriculture)(Pepsico, is moving the juice maker's headquarters to Chicago)(Brief Article)
- BRADENTON -- Tropicana Products' parent company, Pepsico, is moving the juice maker's headquarters to Chicago. Tropicana had been based in Bradenton for 56 years. About 275 people will be laid off ... BRADENTON -- Tropicana Products' parent company, Pepsico, is moving the juice maker's headquarters...
- Research articles 2004-02-01
- Tropicana Organic Variety Packs.(NEW PRODUCTS AT RETAIL)
- Tropicana Organic Variety Packs contain 100 percent all natural, organic juices. Packs include varieties such as Mango Orange, Orange ... Tropicana Organic Variety Packs contain 100 percent all natural, organic juices. Packs include varieties such as Mango Orange, Orange Juice and Apple Juice. No sugar...
- Research articles 2007-01-01
- Travel Roundup: Tropicana's Las Vegas Spin-off, Heathrow Protests, Bombardier's Las Vegas Contract and More
- Tropicana plans Las Vegas separation in bankruptcy reorganization -- Tropicana Entertainment LLC gave its reorganization plans to a federal bankruptcy court in Delaware which call for converting $2.74 billion of debt to stock and splitting the company into two separate entities -- Tropicana Las Vegas and the company's 10 other properties....
- Blog posts 2009-01-19
- Arnell's "Explanation" of Failed Tropicana Design Resembles His Nonsensical Pepsi Document
- When he launched a new design for Tropicana, Peter Arnell gave a rambling, pseudo-intellectual explanation of the packaging. This was the packaging that was just cancelled by Pepsico after it emerged that consumers really, really liked the old packaging. But Arnell's explanation of the...
- Blog posts 2009-02-26
- Travel Roundup: EU's Mexico and U.S. Travel Advisory, Tropicana Violations Close 560 Rooms, Cruise Ship Fends Off Pirates and More
- European Union health ministers issue swine flu travel advisory -- The European Union's health chief advised travelers today not to head to Mexico and the United States, both places where swine flu has been discovered. Swine flu, a strain of influenza spread from pigs, has killed 103 people in Mexico and...
- Blog posts 2009-04-27
- CoolBrands offering Tropicana frozen novelties in U.K.
- CoolBrands International has announced that it has entered into an agreement with Brand Innovations LTD, of Brockenhurst, England, to launch a line of Tropicana branded frozen fruit juice bar novelties in the United Kingdom. CoolBrands is the exclusive marketer of Tropicana frozen desserts under a long-term...
- Research articles 2002-03-20
- Smooth operators! This month Tropicana is launching "Tropicana Smoothies" - and with a 1.5million support package and a partnership with Muller, it is not surprising confidence in the new offering is high …
- * In fact, the recently announced 100 million [pounds sterling] brand, that has generated an 82% growth in the juice market since launch, is confident that the new range will help to grow the smoothies market by 400% over the next three years. Tropicana Smoothies The introduction of...
- Research articles 2002-05-04
- StarTrak Delivers Advanced Wireless Solution To Tropicana's Rail Car Fleet
- StarTrak LLC, a leading provider of advanced wireless solutions for the freight transportation industry, has been awarded a contract by Tropicana Products, Inc. for the StarTrak RT-2000 ReeferTrakR system to be installed on Tropicana's fleet of advanced refrigerated railcars. StarTrak will install over 200 of the RT2000s to provide...
- Research articles 1970-01-01
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