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	<title><![CDATA[tropicana Resources | BNET]]></title>
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		<title><![CDATA[Trop50, Last Piece of Arnell Redesign, Scrubbed by Tropicana]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10003038/trop50-last-piece-of-arnell-redesign-scrubbed-by-tropicana/]]></link>
		<description><![CDATA[Tropicana has axed most of the new design elements from its Trop50 package, the last surving part of Arnell Group's disastrous makeover of the Tropicana brand. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sat, 18 Jul 2009 14:36:34 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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		<title><![CDATA[Risk Of Rebranding]]></title>
		<link><![CDATA[http://moneywatch.bnet.com/economic-news/video/risk-of-rebranding/275958/]]></link>
		<description><![CDATA[Deutsch New York's Val Difebo spoke to Julie Chen about the dangers of repackaging a product.]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Wed, 15 Apr 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Tropicana's Trouble: Why Loyal Customers Hate Change]]></title>
		<link><![CDATA[http://blogs.bnet.com/harvard/?p=863]]></link>
		<description><![CDATA[The kerfuffle over Tropicana's recently yanked new design for its orange juice carton is just another reason why marketers have a love-hate relationship with the Internet and social media.    For years, Tropicana's products have pictured a beautiful orange punctured by a straw. What could be fresher? Still,...]]></description>
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		<pubDate>Wed, 25 Feb 2009 12:33:25 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/orange.html"><![CDATA[Orange]]></category>
		<category domain="http://resources.bnet.com/topic/pepsico.html"><![CDATA[PepsiCo]]></category>
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		<category domain="http://resources.bnet.com/topic/sean+silverthorne.html"><![CDATA[Sean Silverthorne]]></category>
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		<title><![CDATA[Food Roundup: Whole Foods' Setback, Tropicana's Carbon Footprint, and More]]></title>
		<link><![CDATA[http://industry.bnet.com/food/1000378/food-roundup-whole-foods-setback-tropicanas-carbon-footprint-and-more/]]></link>
		<description><![CDATA[Whole Foods motion denied -- A Washington D.C. appeals court denied a motion by Whole Foods against the Federal Trade Commission over challenges to the chain's acquisition of Wild Oats. The FTC is investigating a year after Whole Foods' purchase, when many stores have already switched over. An attorney for...]]></description>
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		<pubDate>Fri, 23 Jan 2009 16:50:06 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/food.html"><![CDATA[Food]]></category>
		<category domain="http://resources.bnet.com/topic/pepsico.html"><![CDATA[PepsiCo]]></category>
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		<category domain="http://resources.bnet.com/topic/whole+foods.html"><![CDATA[Whole Foods]]></category>
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