BNET Industries
Last Fiscal Year Sales:$250.4K
- Private
- US
Dow Jones Description
Independent, non-profit, global initiative aimed at building trust and confidence in online transactions through the adoption of a branded "trustmark" informing users of how their personal information is handled by online organizations.
Partner, Duane Morris, Llp
Eric SinrodNumber of Employees 1
Contact Information
685 Market St Ste 270
San Francisco, California 94105
1 415 520 3400
Peer Companies
NAICS Code Computer and Software Stores: 443120
Recent Events
-
TRUSTe Names James Arra as Vice President of Sales
News & Analysis
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truste - All News and Analysis
Informed Consent Is The Key To Protecting Consumer Good Will
BNET
- 2009-06-24
Web sites are increasingly asking consumers to allow access to their address books to send invitations to their friends on the consumer's behalf. A common technique to increase the site subscriptions, and benefits for the user by bringing their friends into the service. This paper explains about some general "Best...
2009 Study: Consumer Attitudes About Behavioral Targeting
BNET
- 2009-03-04
Behavioral targeting has become a critical online trust issue, What do consumers think about having their browsing behaviors tracked for marketing purposes? TRUSTe and TNS surveyed consumer attitudes about behavioral targeting. Participants answered questions on their concerns and opinions about tracking issues, and the actions they take to protect their...
Online Behavioral Advertising: A Checklist Of Practices That Impact Consumer Trust
BNET
- 2009-02-01
In a time of uncertainty in the marketplace, we believe that businesses operating online have an opportunity to step forward to demonstrate responsibility. Businesses can assert leadership roles in defining self-regulatory standards around behavioral advertising data practices that promote transparency, meet consumer expectations for fairness and assist them in making...
TRUSTe Director of Strategic Business Colin O'Malley to Address Privacy Implications of Behavioral Targeting at Federal Trade Commission Town Hall
- 2007-10-31
Today, nonprofit consumer privacy organization TRUSTe announced that Colin O'Malley, director of product development, will be participating in a panel at the Federal Trade Commission FTC Town Hall meeting "E-havioral Advertising: Tracking, Targeting, and Technology." The Town Hall, to be held November 1 and 2, 2007, will bring together consumer...
Nationwide Earns Trust.(Nationwide Mutual Insurance Co.)(Brief Article)
- 2003-09-01
Columbus, Ohio-based Nationwide Insurance has been certified to display the TRUSTe Privacy Seal on its Web site. TRUSTe, a San Francisco-based privacy certification and seal program, awards its privacy seal to companies that complete a certification Columbus, Ohio-based Nationwide Insurance has been certified to ...
Brother, Can You Spare Some Privacy?
- 2003-02-01
Companies that wish to display the TRUSTe seal on their website will have to demonstrate a higher level of privacy protection for customer data. TRUSTe is an organization composed of online privacy advocates and companies, including AOL Time Warner, Intuit and Microsoft. Its global privacy certification program allows companies that...
US Government and business unite in battle against spam. (International).
- 2002-02-07
The US has declared a war on spam on three fronts, with Government, industry and trade associations all joining forces to close down junk emailers and prevent irresponsible electronic marketing. The move follows increasing concerns that the rising tide of unwanted emails arriving in consumer inboxes threatens to...
Digital Certification Services.
- 2000-10-01
Growth in online businesses has created a need for CPAs to understand alternative approaches to providing privacy, reliability, and security assurances to customers. By understanding the assurance alternatives, CPAs can stand ready to assist their clients in choosing the best alternatives to meet the needs of...
The culture of wealth
- 2000-08-10
NEW YORK AP -- A research firm specializing in cultural anthropology has found that wealthy Americans have begun to define their affluence more by how they live than what they own. The experience of, say, biking through Vietnam is considered in today's wealth culture to be similar to that of...
The Boston Globe High-Tech Sector Report.(Knight Ridder/Tribune Business News)
- 2000-08-08
Aug. 7--It was supposed to work like Good Housekeeping's seal of approval. A TRUSTe logo on a Web site would reassure consumers that their personal information would be safe from prying eyes. But critics say online privacy seal programs such as TRUSTe, which includes...
Decision Makers
| Name (plus bio) | Position |
|---|---|
| Eric Sinrod | Partner, Duane Morris, Llp |
| John McNamara | Director of Operations |
| Martha Landesberg | Director of Policy and Counsel |
| George Revutsky |
Board of Directors
| Name (plus bio) | Position |
|---|---|
| Richard Purcell | Chairman of the Board of Directors |
| Hans Peter Brondmo | Board of Directors |
| Ralph Terkowitz | Board of Directors |
| Organization | Position | Status |
|---|---|---|
| Truste | Partner, Duane Morris, Llp | Current |
As Director of Operations and Compliance, John McNamara manages TRUSTe's day-to-day operations, including certification for all of the TRUSTe programs, consumer dispute resolution, trademark enforcement and sealholder compliance with TRUSTe program requirements. Since joining TRUSTe in 2003, John has increased the transparency and objectivity of TRUSTe's privacy auditing functions. John also developed a number of compliance tools to rate severity and frequency of consumer disputes against TRUSTe member sites. Prior to TRUSTe, John was the Director of Consulting for Vintara, focusing on ISO and Six Sigma consulting.
| Organization | Position | Status |
|---|---|---|
| Truste | Director of Operations | Current |
| Vintara | Director of Consulting | Former |
| Truste | Member | Former |
Martha Landesberg is TRUSTe's Director of Policy and Counsel. She has been on the TRUSTe staff since April 2003. Prior to joining TRUSTe, Martha was Of Counsel to the law firm of Dorsey and Whitney, LLP, where she advised multi-national clients on U.S. and international data protection issues and assisted them as they developed corporate privacy policies. She was a Senior Attorney in the Federal Trade Commission's Division of Financial Practices for six years, during which she led the staff team that conducted the Commission's 1998 and 2000 surveys of commercial Web sites' information practices, and was a leader of the team that drafted the Commission's Children's Online Privacy Protection Rule issued under the Children's Online Privacy Protection Act of 1998. Martha holds a B.A. from Yale University, a Master's Degree in Education from Stanford University, and a J.D. from the University of Cincinnati College of Law.
| Organization | Position | Status |
|---|---|---|
| Truste | Director of Policy and Counsel | Current |
| Truste and Partners | Director of Policy and Counsel | Current |
| Dorsey & Whitney Llp | Counsel | Former |
| University of Cincinnati College of Law | J.D. | Former |
| Stanford University | Master's Degree In Education | Former |
| Yale University | B.A. | Former |
| Organization | Position | Status |
|---|---|---|
| Roiworks | Founder, CEO | Current |
| Truste | Current | |
| American Capital Strategies, Ltd. | Current | |
| Cardstore | Current | |
| Bentley Motors Limited | Current | |
| Siemens Medical Systems | Current |
| Organization | Position | Status |
|---|---|---|
| Corporate Privacy Group | CEO | Current |
| Mediapro, Inc. | CEO, Corporate Privacy Group | Current |
| Feeva Technology Inc. | CEO, Corporate Privacy Group | Current |
| Ponemon Institute, LLC | Chief Executive Officer of Corporate Privacy Group | Current |
| Truste | Chairman of the Board of Directors | Current |
| Corporate Privacy Group | Founder | Former |
| Iapp | Director of The Int'L Association | Former |
| Iapp | Board of Directors | Former |
| Iapp | Member | Former |
| Organization | Position | Status |
|---|---|---|
| The Plum Company | CEO | Current |
| Vocab Vitamins | CEO & Co-Founder, Plum | Current |
| Vocab Vitamins | Board of Directors | Current |
| Truste | Board of Directors | Current |
| Loyalty Matrix, Inc. | Board of Directors | Current |
| D.I.V.A | Co-Founder | Former |
| Digital Impact Incorporated | Manager, Digital | Former |
| McKinsey & Company, Inc. | Former |
Ralph Terkowitz joined ABS Capital Partners in January 2004 as a General Partner and is responsible for investments in companies within the media & communication and technology sectors. Terkowitz represents ABS Capital on the boards of American Public Education, Inc., eFashionSolutions, LLC, Vibrant Media, Inc. and WhenU.com, Inc. He is also an observer on the board of Course Advisor, Inc. Previously serving as CIO/CTO of the Washington Post Company, Terkowitz brings more than 30 years of operating, financial and technical experience to ABS Capital. Terkowitz served as founder and CEO of its electronic publishing subsidiary, WashingtonPost.Newsweek Interactive (formerly DigitalInk). Also for the Washington Post, Terkowitz was also the CEO of Brass Ring for the Washington Post, one of the first business services providers. Brass Ring has grown to be one of the two largest outsourced recruiting platforms. Terkowitz serves on the board of TRUSTe and eCornell. In addition to his ABS Capital duties, he is a member of the board of advisors of the Wilmer Eye Institute at Johns Hopkins University, the Indian CEO High Tech Council, the Cornell University Council and the Newspaper Association of America's Business Committee on Industry Development.
| Organization | Position | Status |
|---|---|---|
| Abs Capital Partners | General Partner | Current |
| Course Advisor, Inc. | General Partner at Abs Capital Partners | Current |
| Abs Capital , LLC | Current | |
| Wilmer Eye Institute | Board of Directors | Current |
| Truste | Board of Directors | Current |
| Memedia Inc. | Board of Directors | Current |
| The Johns Hopkins University | Board of Directors | Current |
| Course Advisor, Inc. | Board of Directors | Current |
| Vibrant Media, Inc. | Board of Directors | Current |
| Cornell University Council | Board member | Current |
| Control Point Solutions, Inc. | Board member | Current |
| Newspaper Association of America | Member | Current |
| Cornell University Council | Member | Current |
| The Washington Post Company | CEO | Former |
| BrassRing LLC | CEO | Former |
| The Washington Post Company | Cto | Former |
| The Washington Post Company | Founder | Former |
| MicroStrategy, Inc. | external director | Former |
| Cornell University | NA | Former |
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