BEVERLY HILLS, Calif. -- CelebDirect (Pink Sheets:CELI) has begun the first phase of its Direct Response marketing strategy for the Muscle Flex[TM] (www.MuscleFlex.tv) in a number of Martial Arts and Mixed Martial Arts publications and online websites. These full and half page ads are part of a 1-year campaign designed...
DALLAS -- Splash Media, LP, an Emmy award-winning innovator in digital video publishing and internet television announced today that it has finalized agreements with Chuck Conner, former Golf Channel ad executive, to build and drive Splash Media's sponsorship and advertising programs. Chuck Conner is CEO of Conner Consultants...
DALLAS, June 24 /PRNewswire/ -- Splash Media, LP, an Emmy award-winning innovator in digital video publishing and internet television announced today that it has finalized agreements with Chuck Conner, former Golf Channel ad executive, to build and drive Splash Media's sponsorship and advertising programs. Chuck Conner is...
INVISION INC., the leading provider ofadvertising sales solutions managing the annual sale of over $10 billion inTV inventory for broadcast networks, cable networks, ethnic market mediaand syndication television, today announced that it will build on itsstrength in advertising inventory revenue optimization and enter the onlinemarketplace. INVISION's DealMaker, which delivers a...
362 per cent rise in video viewing of ITV.com programmes such as 'Coronation Street' and Euro 2008 15 million-dollar campaign to promote women's tennis includes a TV ad starring Maria Sharapova 18.7 million unique users...
Client: California Milk Advisory Board Agency: Deutsch LA "Happy cows come from California," according to the tagline for the long-running campaign. Nearly 80 percent of U.S. women recognize the dairy mascots that inspired a sales surge for California cheese. [ILLUSTRATIONS OMITTED] Client:...
Byline: BRIAN STEINBERG The tv marketplace has changed dramatically in the past two years, but the people who plunk down marketers' dollars expect more transformation ahead. During last year's upfront sales period, many cable and broadcast networks put in...
Every year the National Association ofRecording Merchandisers NARM gather together for a convention to promoteand support the music retailing community. Part of the annual conventionis the award ceremony. This year, NARM honored Virgin Megastores with anaward for Best Television Spot for the brand's commercial, "Where's All theCrap?" available...
Sinclair Broadcast Group Inc., of Hunt Valley, the owner or operator of 58 television stations in 35 U.S. markets, reported a first-quarter profit that exceeded analysts' estimates on higher advertising sales. Net income was $16.4 million, or 19 cents a share, compared with a loss of $2.39 million, or 3...
Ad Network Dedicated to Sports Enthusiasts Will Focus on European and Middle Eastern Advertisers and Publishers in Addition to Its Existing U.S. Base SAN FRANCISCO -- Sportgenic[TM] formerly Active Athlete, a media and technology company dedicated to connecting marketers with sport enthusiasts, announced it has expanded its business...
Byline: Mary Connelly A new advertising campaign by AutoTrader.com emphasizes new-vehicle sales at the automotive Web site. AutoTrader is devoting a "significant portion'' of its $100 million annual marketing budget to the campaign, said CEO Chip Perry. The campaign...
BOCA RATON, Fla. & HOLLYWOOD -- Big Screen Entertainment Group (OTC:BSEG) , Five Star Pictures and Film One are bringing their libraries together to distribute and sell their film and television products at the upcoming Cannes Film Market. Big Screen has numerous completed film projects including festival favorite,...
Major Media Companies Borrow a Page from Airlines to Improve Ad Flights and Lift Profits LAS VEGAS -- Seeking to boost ad sales revenues amid a flattening market challenged by a burgeoning number of channels and online competition, major television networks are doing something unusual. Instead of just...
[ILLUSTRATION OMITTED] COMING off the worst downturn in its history, Lexicon Marketing Corp. decided to add something to its series of correspondence classes for Spanish-speaking Latinos. The bilingual courses would no longer just be for learning English, but for career training. For a generation,...
The Date: April 2 The Venue: The Rainbow Room Key Execs: NBC Entertainment and Universal Media Studios Co-Chairman Ben Silverman; Teri Weinberg, exec VP, NBC Entertainment; Mike Pilot, NBC Universal's president-sales and marketing; Marianne Gambelli, president, NBC Universal Network...
The Date: March 26 The Venue: The Modern, New York Key Execs: Bonnie Hammer, president-NBC Universal Cable Entertainment and Cable Studio; Jeff Gaspin, president-chief operating officer, Universal TV Group; Mark Miller, president-ad sales, USA Network and Sci-Fi Channel; Jeff...
GREENWOOD VILLAGE, Colo. -- LifeVantage Corporation (OTCBB:LFVN) www.lifevantage.com, announced today that March sales of its revolutionary anti-aging supplement, Protandim([R]), reached the highest levels since November 2007. "Increased sales were seen in both direct and retail channels," said David Brown President and CEO of LifeVantage, "and now, we're excited to announce...
Byline: Mary Connelly Automakers that want their TV commercials for sales events to stand out must build on a consistent advertising theme. That's the message from the latest ranking of the most recalled new automotive commercials, according to IAG Research,...
Byline: NATALIE ZMUDA Peter sachse, like many marketers before him, is doing a tricky balan-cing act: trying to find the perfect mix of national and local. Some 18 months after it reinvented itself as the country's largest department-store chain by...
Articles 2008-03-24
<< Previous
page 1 of 1
Next >>
Premier Vendor Content
Whitepapers, webcasts & resources from our Power Center Sponsors
