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- David Waxman: New Opportunity in Old Media
- Think globally, act locally. That type of thinking helped David Waxman, co-founder of internet-based ad agency Spot Runner tap into the multi-billion local TV ad market. While other firms were concentrating on the big fish and networks, Waxman and his partner Nick Grouf saw a huge opportunity in aggregating the...
- Videos 2007-12-04
- Forrester: TV Ads Will Start to Resemble Web Ads
- Forrester: TV Ads Will Start to Resemble Web AdsRE: Forrester: TV Ads Will Start to Resemble Web AdsTV Ads really seem invasive. Five car commercials in a row for different brands - does it influence our buy? No. We go on line, research, get competitive prices and then buy. TV...
- Discussion threads 2008-08-28
Additional Resources
- Google TV Ads Isn't Going Away Any Time Soon
- With all due respect, I beg to differ with my BNET Media co-conspirator, David Weir, on whether Google TV Ads will be around for awhile. It will be. It's easy to see why most pundits would believe that Google TV Ads would follow in the footsteps of Google's failed attempts...
- Blog posts 2009-02-17
- Should These TV Ads Be Banned?
- As the era of "brand marketing" draws to a close in the face of massive brand spam, ad agencies are getting increasingly aggressive. They want to "cut through the noise" with something edgy and exciting. Sometimes they push too far and come out with a commercial that's so off-the-wall it...
- Blog posts 2009-07-24
- Top 10 Creepy Japanese TV Ads
- Two of my most popular "TV ad posts" have been "Top 10 Uninentionally Creepy TV Ads" and "Top 10 Intentionally Creepy TV Ads."Â While searching for creepy videos, I quickly discovered that when it comes to creepy, Japanese television ads go beyond all bounds of reason....
- Blog posts 2009-03-07
- Top 10 Creepy Japanese TV Ads
- Two of my most popular "TV ad posts" have been "Top 10 Uninentionally Creepy TV Ads" and "Top 10 Intentionally Creepy TV Ads."Â While searching for creepy videos, I quickly discovered that when it comes to creepy, Japanese television ads go beyond all bounds of reason....
- Blog posts 2009-03-07
- Google and Visible World to offer targeted TV ads
- Google is partnering with ad technology company Visible World in a bid to offer TV advertisers greater targeting options. Visible World uses its software to create multiple versions of a specific ad by allowing ad firms to change features including music, graphics and script. Google plans to combine this...
- Articles 2009-07-27
- Why GM Failed, As Told by GM's TV Ads
- Yesterday I pointed out in the post "What Killed GM? Brand Marketing" that GM's woes were the result of an unrelenting focus on brand marketing, rather than product quality. Needless to say, a number of branding gurus have lambasted this viewpoint, probably because it assaults their parasitic business model. ...
- Blog posts 2009-04-01
- Diageo creates net for $200M in TV ads.(Brief Article)
- Frozen out of American network TV for now, Diageo, the world's largest spirits concern, is cobbling together its own network of unwired TV stations to run $200 million in TV ads during each of the next five years. In exchange for lower prices, statio Frozen out...
- Research articles 2002-05-13
- B&D reaps rewards from national TV ads. (Black & Decker Corp.)
- B&D reaps rewards from national TV ads HUNT VALLEY, MD-Power tool giant Black & Decker (B&D) is starting to reap rewards from the industrial grade ads it has been running on nationally televised sports programs. Scott...
- Research articles 1989-06-01
- Domino's to beam up interactive TV ads
- SAN FRANCISCO -- Domino's Pizza plans to air interactive TV ads here during a "Star Trek" marathon Aug. 21 and 22 on UPN network affiliate KBHK-TV and may expand such ads nationally. The "enhanced advertising," made possible by technology developed by San Francisco-based B3TV, an e-commerce provider, will allow...
- Research articles 1999-08-16
- Schlotzsky's plans April launch for first national TV ads
- AUSTIN, Texas -- Schlotzsky's Inc. is preparing to launch its first network TV ads in April and will spend "a big chunk" of its annual $17 million ad budget on the campaign, according to John Wooley, president and chief executive of the upscale sandwich chain. "It's a milestone in...
- Research articles 1998-09-28
- Google and MSNBC partner for TV ads
- US TV network MSNBC is adding its national inventory to the Google TV Ads platform. The deal will enable advertisers on Google TV Ads to reach more than 91m US households that watch MSNBC. The news follows an ad deal...
- Articles 2009-03-18
- PSR: TV Ads Highlight Dangers of Nuclear Waste Transport through Georgia; U.S. Senate Expected to Vote July 10 on Georgia's Future
- WASHINGTON, July 3 /U.S. Newswire/ -- Stepping up its attack on the proposed Yucca Mountain Nuclear Waste Repository in Nevada, Physicians for Social Responsibility PSR announced a series of TV ads that highlight the dangers of transporting highly radioWASHINGTON, July 3 /U.S. Newswire/ -- Stepping up its attack on the...
- Research articles 2002-07-03
- No negative TV ads, but race got nasty anyway.(News)
- Byline: Eric Krol Daily Herald Political Writer This time, the U.S. Senate race was supposed to be cleaner. New federal campaign reforms were in place that all but assured those vicious TV ads with the ominous music were a thing of the past....
- Research articles 2004-03-14
- Direct Response TV Ads
- Direct response TV ads come in three formats: short-form ads that run 15, 30, 60, or 120 seconds in length, long-form ads, or infomercials that run 27:30 to 28:30 minutes in length, and live shopping opportunities on such channels as HSN and QVC. These commercials all use repetitive reinforcement to...
- White papers 2006-01-17
- New 'Red Handed' TV Ads Part of $1.3 Million Campaign; Telepress Conference Monday, 1 p.m. ET
- News Advisory: -- New "Red Handed" TV Ads Part of $1.3 Million Campaign -- Ads Blast 4 Members of Congress for Big Oil Votes; Run in Leaning-Competitive Districts -- Local MoveOn Members: Represent Constituents, not Bush Cronies; Call for New Leadership in Their Districts Telepress Conference: Monday, 1 p.m. EST...
- Research articles 2006-04-03
- Watson Tees Off in Print, TV Ads for Adams' Tight [Lies.sup.2]
- PLANO, TEXAS--New endorsee Tom Watson will headline print and TV ads in the fourth quarter and through next year in support of the new Tight [Lies.sup.2] series of fairway woods unveiled earlier this month by Adams Golf. Produced by new agency Temerlin McClain, Irving, Texas, a 30second spot will run...
- Research articles 1999-10-11
- CBS answers critic of TV ads; RX companies stress DTC TV
- CBS answers critic of TV ads
- Research articles 2000-06-01
- Intel Pentium 4 processor advertising to break on Feb. 19; New Intel campaign to feature Blue Man Group; The Blue Man Group unveil the "4" during new Pentium 4 processor TV ads.
- M2 PRESSWIRE-15 February 2001-INTEL: Intel Pentium 4 processor advertising to break on Feb. 19; New Intel campaign to feature Blue Man Group; The Blue Man Group unveil the "4" during new Pentium 4 processor TV ads C1994-2001 M2 COMMUNICATIONS LTD RDATE:15022001...
- Research articles 2001-02-15
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