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- Frito-Lay Embraces Local Movement, But Movement Does Not Embrace Frito-Lay
- Last week PepsiCo's Frito-Lay got a lot of attention -- not all of it positive -- for its new 'Lay's Local' marketing campaign. TV spots are debuting in California, Michigan, Florida, Texas and other markets with farmers from each individual state making statements like, "Next time you...
- Blog posts 2009-05-18
Additional Resources
- Breaking: Driving a better deal with GM Card.(second TV spot)(Brief Article)
- General Motors Corp. breaks a new 60-second TV spot for its GM Card tonight in an estimated $8 million push that will air on national cable through yearend. The spot prominently features an 800-number in a drive to ... General Motors Corp. breaks a new 60-second...
- Research articles 2000-10-09
- Reebok sets release of first Pump TV spot. (Reebok International Ltd.; includes related article on German division)
- Reebok sets release of first Pump TV spot Reebok sets release of first Pump TV spot
- Research articles 1990-11-19
- TRACFONE: USE OF CLINTON IN AD IS UNIMPEACHABLE: WHITE HOUSE ISSUES WARNING AGAINST TV SPOT WITH PRESIDENT.
- President Clinton may finally see the end of his impeachment trial this week, but his early denial of a relationship with Monica Lewinsky will live on in a TV spot, at least through month's end. President Clinton may finally see the end of...
- Research articles 1999-02-08
- TV spot-com.
- Catch a first glimpse of the latest TV spot from Volkswagen of America not on the tube but on the computer. VW previews the commercial from Arnold Communications, Boston, today on vw.com. E-mails to 250,000 consumers and a page ad in USA Today alerte Catch a...
- Research articles 1999-11-15
- A TV spot can be effective as long as the bloggers are watching it
- KFC is airing another "subliminal" TV spot. I'm sure thousands of viewers have seen it, but that's beside the point. A little background: In late February and early March, KFC rolled out a new sandwich called the Buffalo Snacker, and to promote it the chain aired a TV spot...
- Research articles 2006-10-02
- 'Big Papi' stars in his first TV spot for D'Angelo Grilled Sandwiches
- Dedham, Mass. -- D'Angelo Grilled Sandwiches will feature Boston Red Sox slugger David "Big Papi" Ortiz in a TV spot for the first time in their three-year promotional partnership. Ortiz will promote the chain's Steak and Cheese Sandwich. In the spot, a life-size sandwich interrupts Ortiz's thoughts when he's...
- Research articles 2007-05-28
- Semolina breaks TV spot to support 'adventurous' rebranding
- NEW ORLEANS -- Pasta chain Semolina broke a 30-second TV spot in mid-October as part of a rebranding program intended to build excitement about the restaurant chain. The spot, created by Logan Marketing Inc. of New Orleans, features a "pasta soundtrack" with saucepan drums, pasta maracas and pot-top cymbals....
- Research articles 2002-11-04
- Simians to Test SureShot Simplicity in New Canon TV Spot - Brief Article
- LAKE SUCCESS, N.Y.--Canon USA last week broke a new TV spot for its SureShot camera promising it is "so simple, anyone can use it." To prove the point, the spot, via Grey New York, takes a camera-eye view of a chimpanzee posing for the offscreen photographer as the Burt Bacharach...
- Research articles 2000-11-20
- WorldCom Links U.S., Europe in Transatlantic TV Spot - Brief Article
- JACKSON, MISS.--WorldCom last week launched a TV spot promoting a 9 cents per-minute rate for calls from the U.S. to Western Europe. The spot, via Messner, Vetere, Berger, McNamee, Schmetterre/Euro RSCG, New York, shows the mother of a young child talking to her mother in France, asking her mother if...
- Research articles 2000-09-11
- Humor is Driving Force in New TV Spot for Buick
- DETROIT--Buick will debut a new 30-second TV spot for LeSabre in conjunction with the national telecast (ESPN/ABC) of the PGA Tour's Buick Classic June 24-27. Pros Chip Beck, David Berganio Jr., Ben Crenshaw and Steve Elkington are featured in the humorous spot in which they are first crammed into a...
- Research articles 1999-05-24
- Puma Sets Real-Athlete Push via Carter TV Spot - Brief Article
- Puma breaks its first TV spot with prime endorser and NBA rookie of the year Vince Carter later this month, as it tries to move from a positioning of an intriguing retro brand to one of established athletic performance. A brand spot from Gyro Worldwide, Philadelphia, features Carter, but...
- Research articles 1999-09-13
- FEATURE/Virtual Reality chair by RPI Entertainment premieres in Merrill Lynch national TV spot
- SAN FRANCISCO--BUSINESS WIRE FEATURES--The often staid halls of Wall Street became a bit wild and futuristic as Merrill Lynch rolled out their virtual reality TV commercial on CBS. The TV spot featured RPI Entertainment's CyberchairTM single user motion ride base. The commercial depicts a virtual reality...
- Research articles 1994-12-06
- McDonald's morphs and revitalizes brand image with well-executed TV spot for Southwest Salad
- If you've seen the TV spot for McDonald's new Southwest Salad you're probably wondering the same thing I am: Why can't they all be this good?
- Research articles 2007-05-07
- McDonald's breaks second Olympics-themed TV spot - News Digests - McDonald's Corp., DDB Worldwide - Brief Article
- Oak BROOK, ILL. -- McDonald's Corp. broke a second Olympics-themed TV spot in a campaign scheduled to run throughout the Salt Lake City Winter Games.
- Research articles 2002-01-07
- Nortel's New Image 'Comes Together' in TV Spot
- DALLAS--Nortel Networks last week launched an ambitious image campaign that utilizes the classic Beatles tune Come Together" to accent the convergence of its various communications technologies. A 60-second TV spot bowed via Temerlin McClain in Irving, Texas, and New York-based TN Media. The ad shows a videoconference speaker delivering the...
- Research articles 1999-03-15
- Arby's promotes appetizers in new TV spot
- FORT LAUDERDALE, FLA. -- Arby's broke a new 30-second TV spot promoting the chain's Sidekickers appetizers as part of its campaign targeting adult consumers.
- Research articles 2000-07-17
- Tennessee PSC tries to silence cable group. (Public Service Commission opposes TV spot by Tennessee Cable Television Association criticizing high-technology plan "FYI Tennessee")
- Tennessee PSC Tries To Silence Cable Group The Tennessee Public Service Commission last week asked the FCC to block distribution of a cable TV industry spot designed to elicit public criticism of a $400 million high-technology plan known as FYI Tennessee. ...
- Research articles 1990-10-01
- Sony TV Ad Pushes PlayStation's NHL Faceoff '99 - Brief Article
- FOSTER CITY, CALIF.--Sony's 989 Sports brand breaks a TV spot this week supporting NHL FaceOff '99, part of a $4 million effort on the PlayStation title targeting 12-34-year-old male sports enthusiasts. The spot, via TBWA Chiat/Day, Playa Del Rey, Calif., taps Darren McCarty and Kris Draper of the Detroit Red...
- Research articles 1998-10-05
- Carl's Jr. Readies 'Hot' Paris Hilton Spot.(Carl Karcher Enterprises Inc., advertising)(Brief Article)
- NEW YORK -- Carl's Jr. confirmed on Friday that it would air a sexy TV spot starring Paris Hilton to support its Spicy BBQ Six Dollar Burger [Adweek Online, April 25]. NEW YORK -- Carl's Jr. confirmed on Friday that it would air a...
- Research articles 2005-05-13
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