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- Transition Time: The Digital TV That Cable TV Has Overlooked
- Let's say you're the owner of one of the 20 million or so television households still taking in over-the-air signals on at least one set to get NBC, ABC, CBS, Fox and independent TV stations, for local broadcasts. Conventional wisdom has it that you are going to have to do...
- News items 2009-08-07
- Procter & Gamble Cuts TV Commitments, but Where Is the Money Going?
- On the surface, this post may seem like an advertising story, but when the nation's largest advertiser decides to exercise its cancellation options for second-quarter TV spending, nearly every TV network should stand up and take notice â€" and perhaps quiver a bit in their boots. Unfortunately, the dollars that...
- Blog posts 2009-02-09
- Google TV Ads Isn't Going Away Any Time Soon
- With all due respect, I beg to differ with my BNET Media co-conspirator, David Weir, on whether Google TV Ads will be around for awhile. It will be. It's easy to see why most pundits would believe that Google TV Ads would follow in the footsteps of Google's failed attempts...
- Blog posts 2009-02-17
- Top 10 Creepy Japanese TV Ads
- Two of my most popular "TV ad posts" have been "Top 10 Uninentionally Creepy TV Ads" and "Top 10 Intentionally Creepy TV Ads."Â While searching for creepy videos, I quickly discovered that when it comes to creepy, Japanese television ads go beyond all bounds of reason....
- Blog posts 2009-03-07
- Top 10 Creepy Japanese TV Ads
- Two of my most popular "TV ad posts" have been "Top 10 Uninentionally Creepy TV Ads" and "Top 10 Intentionally Creepy TV Ads."Â While searching for creepy videos, I quickly discovered that when it comes to creepy, Japanese television ads go beyond all bounds of reason....
- Blog posts 2009-03-07
- Should These TV Ads Be Banned?
- As the era of "brand marketing" draws to a close in the face of massive brand spam, ad agencies are getting increasingly aggressive. They want to "cut through the noise" with something edgy and exciting. Sometimes they push too far and come out with a commercial that's so off-the-wall it...
- Blog posts 2009-07-24
- New FLO TV Portable TV Requires Huge Commitment
- MediaFLO USA's FLO TV, which was assumed to be a mobile TV service for smartphones, has decided to release a dedicated gadget for watching television while on the go. Called "FLO TV," the small handheld capacitive touchscreen device uses the FLO TV network for playing back video transmitted over the...
- News items 2009-10-07
- Justin.tv Steps Up Copyright Protection Efforts
- Justin.tv has just announced a new copyright protection process it is initiating. The site is working with Vobile to filter content on Justin.tv using their database of content."As of this week we've begun fingerprinting all saved clips on Justin.tv and scanning them against Vobile's content database," Justin.tv VP Marketing Evan...
- News items 2009-08-12
- Hands On: FLO TV Personal Television
- Have you ever wanted to see the CNBC ticker fly by while waiting to pick up your dry cleaning, or to watch the game on TV as you sit in the stadium? The FLO TV Personal Television, from the company that powers AT&T Mobile TV and V CAST Mobile TV...
- News items 2009-11-13
- FlipShare TV Mostly a Flop
- In its short lifetime the Flip video camcorder has set a very high standard for usability and simplicity. The Flip took something that was traditionally expensive and difficult, namely shooting and delivering video, and made it easier that point and shoot still photo shooting. So when the makers of the...
- News items 2009-12-04
- TV Ad Prices Remain High Despite Weak Market, Lower Audiences
- UPDATE -- Chrysler will shift its TV dollars to spot TV from national TV, another indicator that major clients will be resisiting high prices at the upfronts. Network TV ad sales chiefs are delusional -- or they're evil geniuses. Despite the recession decimating their clients' advertising...
- Blog posts 2009-01-12
- Top 10 Offensive TV Car Ads
- This post contains ten of the most offensive car commercials that were clean enough to post on BNET. Let me explain why I've posted them. Last week, in the post “What Killed GM? Brand Marketing", I lambasted GM's focus on creating new brands...
- Blog posts 2009-04-04
- Broadcast TV.(includes multiple briefs on executives)
- Lew Friefeld, GM, WESHTV Daytona Beach/Orlando, Fla., joins WSYTTV and WNYS-TV Syracuse, N.Y., as VP/GM. Fred Barber, VP, television, Capitol Broadcasting Co.'s WRAL-TV Raleigh and WJZYTV Charlotte, both North Carolina, named senior VP, Lew Friefeld, GM, WESHTV Daytona...
- Research articles 1997-11-17
- WFOR-TV GM heads for Dallas. (Fast Track).(Brief Article)
- STEVE MAULDIN, VP and general manager of VIACOM's WFOR-TV and WBFS-TV Miami and WTVX-TV West Palm Beach, Fla., was named to head Viacom's Dallas duopoly, KTVT-TV CBS and KTXA-TV UPN. It's the latest move by DENNIS SWANSON, COO of the Viaco ...
- Research articles 2003-01-20
- The FCC is considering fining four TV stations for exceeding commercial time limits. (Federal Communications Commission, KPLR St. Louis, Missouri; KXRM Colorado Springs, CO; KTTM Huron, SD; KTTW Sioux Falls, SD) (Brief Article)
- The FCC is considering fining four TV station for exceeding commercial time limits during children's programing. KPLR-TV St. Louis, KXRM-TV Colorado Springs, KMTTW-TV Sioux Falls and its satellite KTTM-TV Huron, both South Dakota, have time overage The FCC is considering fining four TV station...
- Research articles 1993-10-18
- Local TV Stations Are Facing Severe Cost Pressures?Here's How They Should Cut
- NBC Local and Fox announced last week their plan to pool resources to cover local news in certain markets, an encouraging sign that TV stations are beginning to understand the desperate need to rationalize their massive newsgathering costs. Is there too much local TV news? I think yes, and...
- External links 2008-11-19
- Top 10 Unintentionally Creepy TV Ads
- One of my posts this week ("How Branding Can Kill Your Profit") surfaced some interesting arguments about the value of branding in general and advertising in particular. Relative to this, I've often thought that ad agency people are slightly out of their minds,...
- Blog posts 2009-01-31
- 10 Insane Schwarzenegger TV Ads
- With California having all sorts of budget problems, their iconoclastic governor, former film star Arnold Schwarzenegger, is in the news, trying to sell his policies to a reluctant state legislature. Despite his background, the governator (as he's sometimes called) has a fairly low-key sales approach when it...
- Blog posts 2009-02-21
- Truly Gross Ratings Points, Or How the TV Networks' Justify Their Price Increases
- Yesterday, my colleague Jim Edwards asked on the BNET Advertising blog whether the network upfront is an anti-trust violation. I'm going to use this post to respond to Jim and go through the explanation media buyers will tell you when you ask them why more ad dollars continue to get...
- Blog posts 2009-03-06
- Nokia offloads mobile TV unit
- Nokia is selling its business-facing mobile TV unit to Indian IT services firm, Wipro, in a clear signal that the mobile giant is failing to capitalise on mobile TV. The deal, due to be announced later this week, will see...
- Articles 2009-04-20
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