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Dow Jones Description
Upshot is a marketing agency that excels in understanding consumers and their ever-changing behavior. This consumer understanding, informed by our research and planning department, provides the foundation for all of our strategies and creative executions. Ultimately, understanding how a consumer changes throughout their daily journey allows us to speak to them at the right time, with the right message and at the right touch points. We currently focus on five core disciplines that measurably change consumer behavior: Promotion, Event/Viral, Collaborative Marketing, Retail & Environmental Design and Integrated Communications. Upshot is a subsidiary of EMAK Worldwide (Nasdaq: EMAK).
Number of Employees 156
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NAICS Code Advertising Agencies: 541810
News & Analysis
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Known and unknown dangers
LOOKING BEYOND the "usual suspects for global mischief-making, there are potential crises that could both truly surprise us in 2006 and prove enormously disruptive to our interests and well-being. Three profoundly different states offer an aperture into what could become nasty and dangerous surprises. Only one--Iraq--is an obvious candidate. Nigeria...
Mergers and acquisitions
TALK ABOUT empire has become a cliche. Historians and economists busy themselves comparing America's contemporary role with Rome, Napoleonic France and imperial Britain. They assume that empire is the only model for a state seeking to project power and influence--ignoring alternatives from the business world. After all, businesses confront many...
Pentagon redirects priorities in chemical-biological defense.(Domestic Threats)
The Pentagon will broaden the scope of its chemical and biological defense programs, in an effort to prepare for future domestic emergencies, officials say. Major concerns are the Defense Department's inability to respond to a mass-casualty biological attack and to keep adequate supplies...
About-Face in Iraq
Paul Bremer's job sounds straightforward, at least. It is to transform Iraq from a dangerous muddle into a democratic model. But last week the dapper career diplomat got a faceful of Iraqi democracy, laced with a lot of smoke and cordite, from the very Governing Council he created and once...
Should Hezbollah Be Next?
THE A TEAM On September 20, 2001, in a historic speech to a joint session of Congress, President George W. Bush famously declared, "Our war on terror begins with al Qaeda, but it does not end there. It will not end until every terrorist group of global reach...
Mission unlimited.(The Mission: Waging War and Keeping the Peace with America's Military)(Book Review)
THE MISSION: WAGING WAR AND KEEPING THE PEACE WITH AMERICA'S MILITARY BY DANA PRIEST * W. W. NORTON & COMPANY * 384 PAGES * $26.95 A PRINCIPAL DEFICIENCY OF THE ARGUMENT against the Iraq War was that the war's opponents, like the...
Munitions sector 'in trouble,' despite new funds: Defense department warned about problems with declining supplier base. (Analysis).
An influx of new money at the Pentagon will help replenish cruise missiles and satellite-guided bombs, but it will not necessarily fix industrial base problems in the ammunition sector, sources said. Companies such as Raytheon and Boeing are working to ramp up production of...
What remains of monetarism?(Statistical Data Included)
13 In October 1979 the Federal Reserve, in an attempt to curb double-digit inflation, announced that it would place more weight on monetary aggregates in policy deliberations. This policy shift helped reduce inflation but sent the economy into a recession. Three years ...
What remains of monetarism?
In October 1979 the Federal Reserve, in an attempt to curb double-digit inflation, announced that it would place more weight on monetary aggregates in policy deliberations. This policy shift helped reduce inflation but sent the economy into a recession. Three years later the Fed abandoned monetary targets and returned to...
PERISCOPE: Trimble Seeks U.S. Pressure on Sinn Fein
O'Dowd, Niall Irish Voice 01-04-2000 PERISCOPE: Trimble Seeks U.S. Pressure on Sinn Fein By Niall O'Dowd NORTHERN Ireland First Minister David Trimble met President Clinton in the Oval Office this week in Washington in a Unionist version of a...
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Industry Transcripts by Seeking Alpha
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infoGROUP, Inc. Q3 2009 Earnings Call Transcript
on Nov 04, 2009about IUSA
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Valassis Communications Q3 2009 Earnings Call Transcript
on Oct 29, 2009about VCI
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Acxiom Corporation F2Q10 (Qtr End 09/30/09) Earnings Call Transcript
on Oct 28, 2009about ACXM
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Interpublic Group of Companies Inc. Q3 2009 Earnings Conference Call
on Oct 28, 2009about IPG
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Local.com Corporation Q3 2009 Earnings Conference Call
on Oct 27, 2009about LOCM
IndustryTop Rated
- BNET's 10 Worst Ads of 2009 6 votes
- Clients Overcharged by News America Listed in Court; Sara Lee: NAM "Is Raping Us and Enjoying It" 5 votes
- News America Talks Tough on Valassis Appeal But Borrows $1B, Just in Case 5 votes
- Insignia Wins Ruling v. News America; Stage Set for Another Antitrust Trial in POP Biz 4 votes
- Insignia Uses Valassis Trial to Bludgeon News America in Minn. Federal Case 4 votes

