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- How Mobile Apps Are Revolutionizing Advertising.
- The Success of Apple's iPhone app store has led to a stampede of brands creating games, services, and other applications as marketing tools. It's an entirely new medium for Madison Avenue, and it is quickly becoming a powerful way to influence consumers. ...
- Articles 2009-09-16
Additional Resources
- ESPN extends U.S. open pact.(Entertainment and Sports Programming Network)(United States Golf Association)(Brief Article)
- BRISTOL, CONN. -- While the United States Golf Association crowned its 2004 champion yesterday, ESPN has extended its deal with the organization to cover the U.S. Open, U.S. Women's Open and U.S. Senior Open through 2008. BRISTOL, CONN. -- While the United...
- Research articles 2004-06-21
- U.S. Open warns players about using Twitter
- NEW YORK - Watch what you tweet. That's the message tennis authorities are delivering as the U.S. Open gets set to start on Monday, telling players and their entourages to be careful about what they post on the social networking site Twitter. Signs are being posted in the players' lounge,...
- News items 2009-08-28
- Open Season; U.S. Open becomes a big draw for high-end marketers hoping to target affluent demographic.(Ford Motor Co.'s sponsorship of U.S. Open tennis championship)(Brief Article)
- When Ford Motor Co.'s Lincoln brand was offered the opportunity to pick up Infiniti's sponsorship of the U.S. Open tennis championship two years ago, the automaker wasn't sure it wanted to jump in racquet first. Although the Open is one of tennis' f When Ford...
- Research articles 2001-08-27
- CBS will air the final weekend of the U.S. Open Tennis Championships in high definition.(Brief Article)
- CBS will air the final weekend of the U.S. Open Tennis Championships in high definition, thanks to a new underwriting deal with Mitsubishi Digital Electronics America. Mitsubishi will cover the costs of producing the U.S. Open semifinals and finals CBS will air the final...
- Research articles 1999-07-26
- Men's Golf: Ten more players exempt for U.S. Open.
- May 27, 2003 The Sports Network via COMTEX Far Hills, NJ Sports Network - Fred Couples, who captured the Houston Open in April, was one of 10 players who earned full exemptions into the 2003 U.S. Open with the close of three active categories...
- Research articles 2003-05-27
- Men's Tennis: Ferrero advances at U.S. Open.
- Flushing Meadows, NY, Aug 25, 2003 The Sports Network via COMTEX French Open champion Juan Carlos Ferrero of Spain advanced to the second round of the U.S. Open with a four-set victory Monday over the Czech Republic's Jan Vacek. The third-seeded Ferrero...
- Research articles 2003-08-25
- Men's Golf: Woods, Els paired together at U.S. Open.
- Far Hills, NJ, Jun 6, 2003 The Sports Network via COMTEX The top two players in the world will play alongside each other during the opening rounds of the 103rd U.S. Open Championship. Tiger Woods and Ernie Els, who are both seeking their third U.S....
- Research articles 2003-06-06
- Women's Tennis: Agassi draws top seed in U.S. Open; Sampras out.
- White Plains, NY, Jul 23, 2003 The Sports Network via COMTEX Andre Agassi was named the men's number one seed on Wednesday for this year's U.S. Open. Meanwhile, defending U.S. Open Champion Pete Sampras officially withdrew his name from the...
- Research articles 2003-07-23
- Men's Tennis: Agassi draws top seed in U.S. Open; Sampras out.
- White Plains, NY, Jul 24, 2003 The Sports Network via COMTEX Andre Agassi was named the men's number one seed on Wednesday for this year's U.S. Open. Meanwhile, defending U.S. Open Champion Pete Sampras officially withdrew his name from the...
- Research articles 2003-07-24
- Women's Tennis: Venus pulls out of U.S. Open.
- New York, NY, Aug 22, 2003 The Sports Network via COMTEX Twotime champion Venus Williams withdrew from the U.S. Open on Friday, citing a nagging abdominal injury. Venus' younger sister Serena had already pulled out of the year's final Grand...
- Research articles 2003-08-22
- Fox Soccer Channel Announces Live and Exclusive Telecast of the 2006 Lamar Hunt U.S. Open Cup Championship; Los Angeles Galaxy vs. Chicago Fire Saturday, September 27, at 8:00 p.m. ET
- LOS ANGELES -- Fox Soccer Channel will offer live and exclusive coverage of the 2006 Lamar Hunt U.S. Open Cup Final, taking place on Wednesday, September 27, from Toyota Park in Bridgeview, Illinois at 8:00 p.m. ET/5:00 p.m. PT. This year's championship match features the 2005 Lamar Hunt U.S. Open...
- Research articles 2006-09-14
- MLS Soccer: Crew and Galaxy set to battle in U.S. Open Cup Final.
- Oct 18, 2002 The Sports Network via COMTEX Columbus, OH Sports Network - The final battle for the 2002 U.S. Open Cup crown is now just one week away, with The Crew ready to host to the defending Open Cup champion Los Angeles Galaxy...
- Research articles 2002-10-18
- USA: Open deal's about more than Tennis.(USA Networks contract for U.S. Open)(Brief Article)
- The strategy behind USA Network's six-year renewal of the U.S. Open Tennis Championships last week extends well beyond the Grand Slam event's hard courts. The new deal, worth a reported $125 million, gives USA an anchor for both its summer an...
- Research articles 2002-08-19
- NBC 'opens' big. (In Brief).(National Broadcasting Company Inc., U.S. Open golf tournament)(Brief Article)
- NBC's coverage of the U.S. Open golf tournament was the most-watched ever, with 55 million viewers tuning in some portion of ... NBC's coverage of the U.S. Open golf tournament was the most-watched ever, with 55 million viewers tuning in some portion of the ...
- Research articles 2002-06-24
- USA Network brings U.S. Open online; Prodigy service provides scores, bios and real-time chat. (Brief Article)
- USA Network has hooked up with Prodigy to create an area explicitly designed for avid tennis fans who want to keep up with the latest from the 1994 U.S. Open. Through a deal between the U.S. Tennis Association, IBM and IDS, ...
- Research articles 1994-09-05
- Reebok Open spots top recall scorer. (Reebok International Ltd.'s spot advertising in the U.S. Open Tennis Tournament) (Brief Article)
- NEWPORT, R.I. -- Reebok International Ltd., Stoughton, Mass., outperformed all other U.S. Open advertisers by achieving the highest recall among the viewers surveyed immediately after the men's and women's finals, according to a study by Performance NEWPORT, R.I. -- Reebok International Ltd., Stoughton, Mass., ...
- Research articles 1991-09-23
- IBM supports U.S. Open sponsorship; Big Blue adds wireless access for tournament.(Brief Article)
- IBM Corp. targets young, tech-savvy people with a multimedia barrage kicking off this week to support the company's sponsorship of the U.S. Tennis Association's U.S. Open tournament. IBM Corp. targets young, tech-savvy people with a multimedia barrage kicking off this week to support the...
- Research articles 2000-08-21
- U.S. Open lands in prime time
- SAN DIEGO - This year, the U.S. Open will be televised in prime time. Because the Open is on the West Coast, making for an extra three hours of daylight, the U.S. Golf Association and NBC decided to take the national championship to millions more viewers in the evening on...
- Research articles 2008-06-12
- U.S. Open provides plenty of drama, plus playoff
- Wow, what a U.S. Open. From Tiger Woods' opening double bogey to his birdie putt on the final hole to force a playoff, the Open was riveting to watch Sunday afternoon. For a change, we were able to see some birdies on the final day instead of players...
- Research articles 2008-06-16
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