Resources

8 Resources for

underdog

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The Pixar Touch | Useful Commute Podcast: Pixar Animation Studios has created blockbusters, such as Toy Story, Finding Nemo, and The Incredibles. But it wasn't that too long ago that the company was considered an underdog that might not survive. In this podcast, David Price, author of "The Pixar Touch: The Making of a Company," explains how...; Tags: Podcasts, BNET Staff, Pixar Animation Studios Inc.; Blog posts 2008-06-23
Tibet Supporters Use PR to Outfox China: The New York Times, of all places, gives a shout-out to the "value of PR" in a business section story today about how Tibet supporters leveraged the upcoming Beijing Olympics to shine a spotlight on China's treatment of Tibet: "The protesters quickly established a communications plan, focused their message...; Tags: Jon Greer, big dog, protester, public relations; Blog posts 2008-04-14
A Perspective on Turning “David” into “Goliath” for Sustained Growth: Many small companies, in their quest to win small skirmishes in industries controlled by larger adversaries often choose to position as a “David” battling the “Goliath’s” of their industry. With a message that readily resonates with both customers who are ready to churn and employees looking for inspiration, posturing as...; Tags: strategy, industry; White papers 2003-01-03
Benchmarks For That Other Asset Class: In the global capital markets, fixed-income has traditionally played second fiddle to the more glamorous equity asset class. The topsy-turvy markets of the third millennium have the underdog asset class gaining much recognition. Recent volatility in the markets and uncertainty across the geopolitical spectrum has seasoned retail investors blowing dust...; Tags: Investment, Financial services, bond, equity, asset class, asset, capital market, volatility; White papers 2003-10-01
Ken Sunshine's Secrets to Expanding Your Client Base: Ken Sunshine is one of the superstars of PR. His client roster includes celebrities such as Ben Affleck, Barbra Streisand, Jon Bon Jovi, Leonardo DiCaprio, Michael Moore, and Justin Timberlake and non-profits like the Natural Resources Defense Council, Calvary Hospital, and the New York Organ Donor Network. ...; Tags: Public relations, Advertising & Promotion, Jon Greer, media, SunSHINE; Blog posts 2007-11-20

Harry Potter And the Case of the Copyright Infringement: Harry Potter And the Case of the Copyright InfringementRE: Harry Potter And the Case of the Copyright InfringementSpell check. When "putting the breaks on", one should use the word,"brakes" to mean stopping power.Not the first timeThis is not the first set of literary works that have had a "lexicon"...; Tags: Harry Potter, Rowling; Discussion threads 2008-04-15
Stop Kissing and Start Kicking: Prospects buy from people they like, right? Wrong. Prospects buy from people they trust. Given a choice between a buying from a competent jerk and an incompetent friend, a prospect always goes with the guy who can deliver. After all, it’s the prospect’s own job on...; Tags: Sales strategy, Sales force management, Geoffrey James; Blog posts 2007-04-23
How They Did It: Seven Intrapreneur Success Stories: Seven successful intrapreneurs reveal what it took to launch new ventures at Kodak, Toyota, Yahoo, and other major companies. .logoimg { float:right; border:1px solid #eee; padding:4px; background:#fff;} Kodak Intrapreneur:...; Tags: Printers, Marketing research, Georgia Flight, Eastman Kodak Co., inkjet printer, cartridge, printer, Toyota Motor Corp., marketing communication, brand, team, marketing, Internet radio, radio, printing, sales, stock, photograph, industry, Internet; Articles 2008-04-10