unica Resources | BNET
On CBS.com: A woman murders her boyfriend

BNET Industries

Unica (UNCA) is in the Technology Industry

Revenue
Sep 30 2007
$102.2M
Profit
Sep 30 2007
$496.0K
Market Cap
Dec 02 2008
$76.6M

Latest News and Analysis

  • Incorporated: 1992
  • CEO: Mr. Yuchun Lee

Unica is a global provider of enterprise marketing management software designed to help businesses increase their revenues and improve the capability of marketing operations. Co.'s Affinium® software tracks and analyzes online and offline customer behavior, generates demand and manages marketing process, resources and assets. Co.'s software products can be licensed on a perpetual or subscription basis, and can be deployed either at the customer's location or managed as a remotely hosted application by its Marketing Services Providers. In addition, Co. provides services such as implementation, training, consulting, maintenance and technical support, and customer viability programs.

Key Competitors

advertisement
CIO SessionsVision Series on ZDNet

See and hear what CIOs the world over thinks about the business of technology and how it's changing the way we live and work.

Unica Company Info

Board of Directors

Mr. Yuchun Lee

Chairman

Mr. Aron J. Ain

Mr. Robert P. Schecter

Mr. Bruce R. Evans

Ms. Carla Hendra

Mr. James A. Perakis

Mr. Bradford D. Woloson

Contact Information

170 Tracer Lane

Waltham, MA

http://www.unica.com

781 839-8000

NAICS Code

Software Publishers: 511210
advertisement