Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Modelling The Impact Of Services Brand Extensions On Corporate Image
- Brand extension is a widely-used strategy which has been the subject of much research. However, there is a paucity of research analyzing the retrospective effects that extensions have on the image of the parent brand, especially in a service context. This paper attempts to validate a model to explain service...
- White papers 2004-02-01
- An Extended Contract Net Mechanism For Dynamic Supply Chain Formation
- Software agents representing supply chain partners make it possible to automate supply chain management and particularly can address the challenging problem of automating the process of dynamic supply chain formation. This paper puts forward an extended contract net mechanism for dynamic supply chain formation and applies it to China petroleum...
- White papers 2006-03-21
- Measuring the Consumer-Based Equity of Financial Services Brands
- As there is no universal approach for measuring brand performance, this paper shows how a consumer-based brand equity measure was developed for corporate financial services brands. Churchill's (1979) paradigm was adopted and a literature review suggested that brand loyalty, consumer satisfaction and brand reputation be the components of consumer-based brand...
- White papers 2001-10-01
- How Suited Is a Brand's Strategy to Its Environments?
- Brands and their reputations are valuable assets and a brand's strategy needs regularly assessing to understand its suitability in changing environments. However, some of the assessment techniques overwhelm managers through the vast information unearthed. The brand sphere model is proposed which summarises five critical environmental forces that enhance or impede...
- White papers 2001-01-01
- Local Government Decision-Making: Citizen Participation and Local Accountability
- Uganda has been a leading exponent of decentralisation. Over the past fifteen years, the system of local government has been radically reformed, major responsibilities have been delegated and substantial resources transferred to local councils. Although the reform process has sought to strengthen both citizen participation and local government accountability, there...
- White papers 2002-05-01
- The Road to Extinction: Commons With Capital Markets
- Competitive agents extract in continuous time from a commons. Capital market access allows them to both save and borrow against their extraction stream. When the commons asset grows more quickly than the privately stored one, multiple equilibrium is found for intermediate commons endowments. In the limit, as marginal extraction costs...
- White papers 2004-01-22
- Dimensionalising the Equity of Bricks and Clicks Brands
- This paper approaches the subject of brand equity measurement in a 'bricks-and-clicks' environment. Existing body of research knowledge on brand equity measurement has derived from classical contexts, however the majority of today's brands prosper simultaneously online and offline. Since branding on the web needs to address the unique characteristics of...
- White papers 2003-06-01
- Services Brands' Values: Internal and External Corporate Communication
- As services brands are a cluster of values, we explore the way in which values are communicated to both customers and staff. This document is based upon a literature review and themes highlighted from depth interviews with leading edge services branding consultants. Values tend to be communicated to consumers via...
- White papers 2004-02-01
- E-Tail Brand Equity: Scale Development and Validation
- This paper presents the procedures followed in developing and validating a scale to measure e-tail brand equity eBREQ. Following a comprehensive literature review, an exploratory research study involving depth interviews with experts and consumers was undertaken to identify the facets of brand equity in an e-tail environment. An initial pool...
- White papers 2004-02-01
- Modelling Social Discourse as a Route to Internal Brand Building
- The study of internal brand building is eclectic and characterized by undefined competing vocabularies and perspectives. Taking a specific and traditional focus on communication the paper argues for a more unified theoretical and methodological analysis to understand internal brand building. It breaks with the typical concept of communication as the...
- White papers 2005-01-01
- Customer And Brand Manager Perspectives On Brand Relationships: A Conceptual Framework
- Brand extension, co-branding and other associative techniques together with an increasingly communicative environment are resulting in an increasingly complex set of networks and relationships between brands, with singular and multiple relationship forms. There are two key perspectives on these complex relationships, that of the customer and that of the brand...
- White papers 2004-12-03
- Internal Brand Factors Driving Successful Financial Services Brands
- Due to the intangible nature of brands leading to different people holding different interpretations, management faces the challenge of ensuring that all employees have similar interpretations to ensure coherent enactment of brand strategies. A grounded theory approach is used in this paper to assess the link between brand success and...
- White papers 2005-02-01
- Environmental Regulation, Anti-Corruption, Government Efficiency And FDI Location In China
- This paper searches for pollution haven consistent evidence within China. Using a province level data set and three different measures of environmental stringency, paper investigates whether inward Foreign Direct Investment FDI is attracted to those regions with relatively low environmental regulations. Our results are consistent with pollution haven seeking behaviour...
- White papers 2007-03-05
Additional Resources
- PerkinElmer entered into multi-year research agreements with John Hopkins University and the University of Birmingham, UK
- PerkinElmer entered into multi-year research agreements with John Hopkins University and the University of Birmingham, UK, which will use its BioEXPRESSION Platform to discover biomarkers for cancer diagnostics.
- Research articles 2006-10-15
- PerkinElmer Signs Agreements with Johns Hopkins University and University of Birmingham to Support Cancer Research; BioEXPRESSION™ Platform will Serve as Cornerstone for Biomarker Discovery in Cancer Research Labs
- BOSTON -- PerkinElmer, Inc. (NYSE: PKI), a global technology leader in Health Sciences and Photonics, announced today two multi-year research collaboration agreements with Johns Hopkins University and the University of Birmingham, United Kingdom, to establish the groundwork for developing cutting-edge tools and technologies for the discovery of biomarkers leading to...
- Research articles 2006-07-24
- PerkinElmer signs agreements with Johns Hopkins University and University of Birmingham (UK) to support cancer research.(CONTRACTS)
- PerkinElmer Inc., a global technology leader in Health Sciences and Photonics, announced two multi-year research collaboration agreements with Johns Hopkins University and the University of Birmingham, United Kingdom, to establish the groundwork for developing cutting-edge tools and technologies for the discovery of biomarkers leading to diagnostics...
- Research articles 2006-08-01
- University of Alabama-Birmingham's Center for Labor Education and Research
- DR. GLENN FELDMAN has been appointed director of the University of Alabama-Birmingham's Center for Labor Education and Research. He holds two bachelor's degrees from Birmingham-Southern College, a master's from Vanderbilt University and a master's and doctorate from Auburn University.
- Research articles 2006-11-16
- Noble Investment Group Opens Courtyard by Marriott at the University of Alabama-Birmingham; First Hotel Built in Downtown Birmingham in 15 Years
- BIRMINGHAM, Ala. -- Officials of Noble Investment Group, one of the lodging industry's leading owner/operators of upscale and premium branded hotels and resorts, today announced that it opened the Courtyard by Marriott at the University of Alabama at Birmingham UAB. The six-story, 122-room property is the first hotel built in...
- Research articles 2005-07-13
- University of Alabama at Birmingham has received a five-year, $3.2 million grant from the U.S. Department of Education for the Training and Retaining Urban Student Teachers Initiative Partnership
- The University of Alabama at Birmingham has received a five-year, $3.2 million grant from the U.S. Department of Education for the Training and Retaining Urban Student Teachers TRUST Initiative Partnership. The university will also receive matching funds of $2.3 million from TRUST partners including the Birmingham City Schools, the National...
- Research articles 2005-06-02
- Noble Investment Group broke ground on a 122-guestroom Courtyard by Marriott at the University of Alabama Birmingham
- Noble Investment Group broke ground on a 122-guestroom Courtyard by Marriott at the University of Alabama Birmingham. It's the first new hotel to be built in downtown Birmingham in 15 years and will be the official hotel of the university. The hotel will be attached to the $375-million expansion of...
- Research articles 2004-05-03
- << Previous
- page 1 of 1
- Next >>
