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- Target Marketing & Positioning
- A market can be segmented by geographic, demographic, psycho graphic, behaviorist, and benefit based on attributes sought in a product. Similarly, one can position a product by the ways of attributes, price, application, class, user, competitor and cultural symbols. The different ways of segmentation and attributes are explained in this...
- Presentations 2003-01-01
- Strategic Marketing Management
- Strategy is a creative thought, an idea, a concept, or a plan that uses the natural laws to its advantage to turn a potential loss into a victory. The paper examines strategic planning and the various components associated with strategic marketing management. It also looks at the various factors, which...
- Presentations 2003-01-01
- Branding Issues & Strategies
- A brand is a distinctive product or service identity that differentiates the particular product or service on the basis of compelling and credible values. Intense promotional and marketing effort over time is required to build and establish a brand. A successful brand is the strength of the company. It is...
- Presentations 2003-10-20
- Business Valuation Techniques
- Experts suggest that it is essential for a business organization to have sound business valuation policy. The policy or techniques to carry out business valuation include book value of products, adjusted book value, replacement cost, liquidation, cost to recreate, and accounting based approaches. Researches indicate that adopting the aforesaid techniques...
- White papers 2003-01-01
- Ontologies for Supply Chain Simulation Modeling
- Simulation might be an effective decision support tool in supply chain management. The review of supply chain simulation modeling methodologies revealed some issues one of which is the practicability of simulation in the supply chain environment. The supply chain environment is dynamic, information intensive, geographically dispersed, and heterogeneous. In order...
- White papers 2005-11-08
- Conflict Resolution And A Framework For Collaborative Interactive Evolution
- Interactive Evolutionary Computation IEC has proven useful in a variety of applications by combining the subjective evaluation of a user with the massive parallel search power of the Genetic Algorithm GA. Here, we articulate a framework for an extension of IEC into collaborative interactive evolution, in which multiple users guide...
- White papers 2006-04-30
- Earth to Orbit Logistics And Supply Chain Modeling And Simulation
- As exploration operations expand further into space, NASA must enhance its understanding and capability of the increasingly complex "Supply chain" management of materials, people, information, and knowledge from sources to destinations and vice versa. Without the ability to understand, define, model, and simulate the supply chain to estimate, project, and...
- White papers 2006-11-08
- GPS-Based Wireless Collision Detection Of Construction Equipment
- This paper reports on research related to avoiding collisions in construction sites using differential GPS Global Positioning System technology. In this paper, the researchers developed and implemented a system where GPS technology was used in tracking a single vehicle and relaying its information to a central server. Using another simulated...
- White papers 2003-02-27
- Power Issues In G2G e-Government Applications
- This paper addresses a type of wicked problem in the design of information systems in the context of G2G e-Government information systems. These problems, called power issues, have all of the characteristics of wicked problems; however, they are differentiated from them because their roots are based in power. The Power...
- White papers 2006-03-01
- Leadership That Works
- Leading is the art of influencing the work behavior of others in the organization towards attainment of certain pre-defined organizational goals. A leader has skills required to motivate, influence, and direct others. An effective leader is one who commands respect from subordinates and the subordinates look up to the leader...
- Presentations 2003-01-01
- Brainstorming. . .
- Creativity is the trait that evolves new and unique ideas. For creative ideas to germinate, free discussion scenario and smooth flow of ideas are necessary. The activity of brainstorming provides the aforesaid forum and, therefore, is an effective tool towards evolution of creative ideas. The brainstorming session facilitates in processing...
- Presentations 2003-01-01
- Decision Making
- Decision making involves choosing the most appropriate solution to a problem from amongst a large number of solutions. The decision making process consists of different steps. It starts from problem identification and ends with implementing the final chosen solution and doing a follow up. The paper examines the decision making...
- Presentations 2002-09-19
- Knowledge Management
- When raw data is transformed into effective applied information and the same is spread among human capital in an organization, it is called knowledge. Two different types of knowledge exist viz. explicit knowledge and tacit knowledge. An efficient Knowledge Management KM system enables the proliferation of the right knowledge to...
- Presentations 2003-01-01
- Ethics In The Business System
- Business ethics consists of a set of moral principles and values that govern the behavior of the organization with respect to what is right and what is wrong. It provides a framework on which the organization could be legally governed. Ethics and ethical practices occupy a significant position in he...
- Presentations 2003-01-01
- Activity-Based Costing (ABC)
- Activity Based Costing ABC computes costs by assigning costs based on activities occurring in the product development process rather than on actual production of units. ABC method assigns costs to cost objects based on the activities undertaken to produce each product or service. Such a costing method improves cost measurement...
- Presentations 2003-01-01
- E-Marketing Strategies:Product & Pricing
- Pricing forms one of the factors influencing the purchase decision of a prospective buyer in the market. It determines the amount of money that would be charged for a particular product or service. A number of factors go into the formulation of the pricing policy. Some of these include the...
- Presentations 2003-01-01
- Managing The Pricing Function
- Pricing is the process that sets the final amount to be charged from a prospective buyer in return for a particular product or service. A large number of factors are taken into consideration while formulating the pricing strategy. Different kinds of pricing policies are required for products in different stages...
- Presentations 2003-01-01
- E-Marketing Communication
- An organization has to convey the message regarding its products to the target audience. This is necessary in order to raise awareness about the product per se and its attributes. Herein comes in the need for communication. The organization uses different communication channels for conveying its message. Integrated Marketing Communication...
- Presentations 2003-01-01
- Recruiting Intro:Trends, Opportunities, & Challenges
- Recruitment is the process of inviting applications from suitable candidates for the job offer at hand. Selection is the process of obtaining and using job-related information from applicants to assess the suitability of the same for long or short-term positions. The three main steps in the recruitment and selection process...
- Presentations 2003-01-01
- Accounting For Financial Management
- The accounting process spells out the value of any business asset. It is a measure of the financial responsiveness of the organization with respect to its shareholders. The income statement, balance sheet and cash statement forms part of the accounting process. The income statement contains details about different sources of...
- Presentations 2003-01-01
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