Resources

2 Resources for

university of lueneburg

The Sustainability Balanced Scorecard: Theory and Application of a Tool for Value-Based Sustainability Management: Kaplan and Norton's balanced scorecard is a management tool that supports the successful implementation of corporate strategies. This paper proposes a value-oriented corporate sustainability management with the sustainability balanced scorecard. This helps to overcome the shortcomings of conventional approaches to environmental and social management systems by integrating the three pillars...; Tags: Sustainability, Theory, Tool, University Of Lueneburg, Balanced Scorecard, Marketing, Marketing Research; White papers 2002-03-27
The Sustainability Balanced Scorecard - Theory and Application of a Tool for Value-Based Sustainability Management: Kaplan and Norton's Balanced Scorecard is a management tool that supports the successful implementation of corporate strategies. It has been discussed and considered widely both in practice and research. By linking operational and non-financial corporate activities with causal chains to the firm's long-term strategy the Balanced Scorecard supports the alignment...; Tags: Sustainability, Theory, Tool, University Of Lueneburg, Balanced Scorecard, Marketing, Marketing Research; White papers 2002-03-27