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- Massive Installs New Leader; Seals Extended Ad Deals With Activision Blizzard
- Microsoft's Massive in-game ad division has a new leader: former Xbox Live GM JJ Richards. As ClickZ notes, Richards is a natural fit for the new position—he helped initiate MSFT's acquisition of Massive in 2006, and has helped grow Xbox Live into a viable community (not to mention a...
- External links 2008-12-03
Additional Resources
- TV Upfront Tally Slips to $8 Billion as Networks Take Their Chances on Scatter
- NEW YORK (AdAge.com) -- This year's upfront tally is estimated to be between $7.8 billion and $8.1 billion, down from last year's about $9.23 billion. And for that you can thank Mel Karmazin. In 2001, with the economy in decline and CBS still joined with Viacom, then-second-in-command Mr. Karmazin (now...
- News items 2009-08-10
- VW GM Says It Can Wait on Upfront 'til Mid-September
- Though there have been many outlandish estimates as to when the upfront ad sales market for TV â€" which is usually pretty much concluded by now â€" will finally move this year, a pronouncement by Steve Neder, Volkswagen of America's general manager-brand strategy, that the company has to "nail ourselves...
- Blog posts 2009-07-13
- Strategies Emerge in the Network TV Upfront, But No Movement Yet
- While this week began with virtually no movement in the upfront, it is ending with evidence that movement might happen soon, as strategies for both advertisers, the networks, and some alternative advertising platforms are are emerging. Here's a recap of the chatter in the marketplace this week: ...
- Blog posts 2009-07-17
- Upfront Update: Will Cable Deals Happen First?
- And so another week with almost no movement in the upfront market comes to a close. It's now been three weeks since the last of the upfront presentations, and, after what is becoming my usual scan of the news on Friday afternoons to see if anything has happened to get...
- Blog posts 2009-06-12
- Is Jay Leno Not Worthy of Primetime Prices, and Other Notes from the Upfront That Isn't
- While seemingly everyone in the TV and media buying communities sits around waiting for the upfront ad sales market to start, I'm finally seeing some hints that NBC won't exactly get primetime rates for its new 10 p.m. "The Jay Leno Show," which breaks from the broadcast tradition by putting...
- Blog posts 2009-07-06
- In This Year's Broadcast TV Upfront, Scatter Rules, But Will It, in the End?
- We can all get on with our lives now. The network TV upfront is over, ending, as expected, with a whimper. The news outlets I've read all agree on one thing â€" that the primetime revenue take was way, way down, but after that, what really happened is anyone's guess....
- Blog posts 2009-08-10
- The Upfront Finally Begins, and It's a Downer
- There were two reports yesterday that the upfront TV ad sales market has finally begun, and it appears that in a some sense, despite accepting CPM decreases, the broadcast networks have won. While everyone, including CBS, which had hoped for cost-per-thousand increases this year, is seeing decreases in the CPM,...
- Blog posts 2009-07-24
- Upfront Update: CBS Says Scatter Is Up, Compared to 2008
- It looks as though another week has gone by in which there will be no movement in the upfront TV ad sales market â€" I just scanned the Web sites of the most likely suspects among the media trades to see if they'd reported anything, and all I came up...
- Blog posts 2009-06-05
- Total Upfront Take Even Worse Than You Thought, But Not for the Reasons You Thought
- Credit Suisse has gone out on a limb, maybe a pretty sturdy one actually, about where the total take in the broadcast networks' upfront ad sales market really mapped out. And it's even worse than we thought. Total volume was down 22 percent to $7.2 billion, with Credit Suisse pegging...
- Blog posts 2009-09-21
- Clear Channel to host out-of-home upfront.(upfront week, May 2003)
- Clear Channel Communications is crashing the TV networks' upfront party with one of its own. During upfront week in May, it will pitch advertisers and agencies on spending a piece of their upfront ad budgets on Clear Channel's out-of-home media and Clear Channel Communications...
- Research articles 2003-04-28
- Upfront week, upfront weak.(Viewpoint)(Brief Article)
- It's upfront week in New York, time for the nets to work over advertisers. We're encouraged by early indications from buyers that the network prime-time upfront will grow by a meager 3% vs. last year's over-the-top gains. But upfront dollar changes a It's upfront week in...
- Research articles 2004-05-17
- Upfront Update: It Might Happen Soon ... or Not
- The story most befitting this upfront TV ad sales market that stubbornly refuses to start, is one that appeared on Mediaweek.com; yesterday, it said that Group M, perhaps the biggest media buying agency on earth, was going to do an early deal with NBC Universal. But now, in an updated...
- Blog posts 2009-06-26
- With two pitches, buyers see double at TNT/TBS upfront. (Cable).
- Turner Broadcasting entertainment executives are emphasizing two messages in this year's upfront season--one painstakingly number-crunchy, one simple and direct. The company's upfront presentation in New York last Tuesday distinguished betwee Turner Broadcasting entertainment executives are emphasizing two ...
- Research articles 2003-05-05
- Advertisers give thumbs-up to upfront; buys for prime time hit record $4.4 billion; ABC leads three networks with $1.34 billion.
- Advertisers affirmed their belief in the economic recovery by writing upfront checks for commercials in next season's network prime time for a record $4.4 billion. That's roughly a 20% gain on last year's upfront total, estimated at $3.6 billion-$3 Advertisers affirmed their belief in...
- Research articles 1994-06-20
- 'Tooning' up the hids' upfront.(2002-03 children's television market)(Brief Article)(Statistical Data Included)
- Children's television remains big business, just not quite as big as it used to be. Still, the 2002-03 kids' upfront market outlook strikes some sellers as more promising than a year ago. "We think [the upfront] is going to be up," s...
- Research articles 2002-03-11
- ESPN, ABC set 'upfront-style' sales pitch. (Marketing & Advertising).
- ESPN and ABC Sports will cohost an "upfront-style" sales presentation to the advertising community on Oct. 29. ESPN has not made such sales pitches in prior upfront seasons, said ESPN/ABC Sports president of customer marketing and sa ESPN and...
- Research articles 2002-10-14
- News networks are keeping busy, too.(UPFRONT RELIEF)(Brief Article)
- NEW YORK -- There has also been upfront activity within the cable news sector. Doug Sew, senior vice president at Starcom New York, reports that his shop has cut upfront deals with networks such as Cable News Network, CNBC, MSNBC and...
- Research articles 2005-07-11
- Sports upfront is robust but less wild than prime time. (TV Buyer).
- Like most TV commercials in this year's go-go upfront market, sports spots will cost more next season, although the price hikes will be less than those paid for prime time. The sports upfront advertising marketplace is underway, and both buye ...
- Research articles 2003-06-16
- CBS MAY BANK ON SCATTER.(CBS Inc. may limit supply of upfront ad inventory)(Brief Article)
- The upfront ad markets may play out very differently this year if the economy remains sluggish. Viacom President Mel Karmazin told analysts CBS may limit the supply of its upfront ... The upfront ad markets may play out very differently this year if the...
- Research articles 2001-02-19
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