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Dow Jones Description
Upshot is a marketing agency that excels in understanding consumers and their ever-changing behavior. This consumer understanding, informed by our research and planning department, provides the foundation for all of our strategies and creative executions. Ultimately, understanding how a consumer changes throughout their daily journey allows us to speak to them at the right time, with the right message and at the right touch points. We currently focus on five core disciplines that measurably change consumer behavior: Promotion, Event/Viral, Collaborative Marketing, Retail & Environmental Design and Integrated Communications. Upshot is a subsidiary of EMAK Worldwide (Nasdaq: EMAK).
Number of Employees 156
Peer Companies
NAICS Code Advertising Agencies: 541810
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upshot and white house - All News and Analysis
The "hidden hand" and White House roll-call predictions: legislative liaison in the Eisenhower White House, 83d-84th Congresses.(RESEARCH NOTE)(Report)
This article offers a fresh perspective into the Eisenhower administration's attempts to predict and influence roll-call outcomes in Congress during the transition from Republican to Democratic control following the midterm elections of 1954. Analysis of archival data uncovered at the Eisenhower Presidential Library in Abilene, Kansas, provides insight into a...
Don't whistle while you work: at the Bush administration's whistleblower office, tips on murder, espionage, and terrorism are processed "in the order in which they are received." But any sign of the homosexual agenda—that is priority number
IT LOOKED AS IF LEROY SMITH was going to get some recognition after all. A safety manager at a federal prison in California, he had challenged his bosses, risked his job, and endured threats of retaliation to expose hazardous conditions in a prison computer recycling program where inmates were smashing...
Inside the administrative state: a critical look at the practice of presidential control.
From the inception of the administrative state, scholars have proposed various models of agency decision-making to render such decision-making accountable and effective, only to see those models falter when confronted by actual practice. Until now, the "presidential control" model has been largely impervious to this...
Neustadt, new institutionalism, and presidential decision making: a theory and test.
The institutionalization of a White House-centered presidential staff system is often described as a logical response by presidents to increasing leadership demands linked to the post-World War II growth in government size and complexity. In contrast, I take a supply-side perspective, using transaction-cost theory and insights from Richard Neustadt's Presidential...
About-Face in Iraq
Paul Bremer's job sounds straightforward, at least. It is to transform Iraq from a dangerous muddle into a democratic model. But last week the dapper career diplomat got a faceful of Iraqi democracy, laced with a lot of smoke and cordite, from the very Governing Council he created and once...
PERISCOPE: Trimble Seeks U.S. Pressure on Sinn Fein
O'Dowd, Niall Irish Voice 01-04-2000 PERISCOPE: Trimble Seeks U.S. Pressure on Sinn Fein By Niall O'Dowd NORTHERN Ireland First Minister David Trimble met President Clinton in the Oval Office this week in Washington in a Unionist version of a...
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Industry Transcripts by Seeking Alpha
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infoGROUP, Inc. Q3 2009 Earnings Call Transcript
on Nov 04, 2009about IUSA
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Valassis Communications Q3 2009 Earnings Call Transcript
on Oct 29, 2009about VCI
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Acxiom Corporation F2Q10 (Qtr End 09/30/09) Earnings Call Transcript
on Oct 28, 2009about ACXM
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Interpublic Group of Companies Inc. Q3 2009 Earnings Conference Call
on Oct 28, 2009about IPG
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Local.com Corporation Q3 2009 Earnings Conference Call
on Oct 27, 2009about LOCM
IndustryTop Rated
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