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Dow Jones Description
Upshot is a marketing agency that excels in understanding consumers and their ever-changing behavior. This consumer understanding, informed by our research and planning department, provides the foundation for all of our strategies and creative executions. Ultimately, understanding how a consumer changes throughout their daily journey allows us to speak to them at the right time, with the right message and at the right touch points. We currently focus on five core disciplines that measurably change consumer behavior: Promotion, Event/Viral, Collaborative Marketing, Retail & Environmental Design and Integrated Communications. Upshot is a subsidiary of EMAK Worldwide (Nasdaq: EMAK).
Number of Employees 156
Peer Companies
NAICS Code Advertising Agencies: 541810
News & Analysis
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United machinists say no to wage cuts.(Business)
Byline: Mike Comerford Daily Herald Business Writer United Airlines machinists on Tuesday said no to 10 percent wage cuts, insisting that giving back part of their recent raises isn't critical for the airline's survival. Wall Street didn't seem happy about the development....
Some Employers Offer Workers Education in Investment.
By Janet Kidd Stewart, Chicago Tribune Knight Ridder/Tribune Business News Aug. 26--Fernando Azcarate, now 32, always dreamed of retiring at age 55. But after nine years at Bloomington, Ill.-based State Farm Insurance, his 401k account was coming up far short of...
Pentagon Lays Out Game Plan To Address Workforce Losses.
Civilian Pentagon leaders believe that the military services should be concerned about the Defense Department's ability to manage future weapon programs. The reason, officials said, is that, by 2005, more than 60,000 members of the Defense Department acquisition workforce will be eligible to retire. ...
Insurers can thrive on changes in P-C market. (property and casualty insurance industry) (Column)
If the events of the last couple of years demonstrates nothing else, they tell us once again how difficult it is to predict the future in a fast-changing and uncertain world. At the end of 1992, President Clinton had just been elected, and the voters had...
New York's WC system needs a facelift: AIA. (workers' compensation; American Insurance Association)
The workers' compensation insurance system has well served New York state employers and employees, for more than three-quarters of a century, but, like any septuagenarian, it is now suffering infirmities of age and increasing financial difficulties. The workers' compensation insurance system has well served New...
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Industry Transcripts by Seeking Alpha
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infoGROUP, Inc. Q3 2009 Earnings Call Transcript
on Nov 04, 2009about IUSA
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Valassis Communications Q3 2009 Earnings Call Transcript
on Oct 29, 2009about VCI
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Acxiom Corporation F2Q10 (Qtr End 09/30/09) Earnings Call Transcript
on Oct 28, 2009about ACXM
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Interpublic Group of Companies Inc. Q3 2009 Earnings Conference Call
on Oct 28, 2009about IPG
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Local.com Corporation Q3 2009 Earnings Conference Call
on Oct 27, 2009about LOCM
IndustryTop Rated
- BNET's 10 Worst Ads of 2009 6 votes
- News America Talks Tough on Valassis Appeal But Borrows $1B, Just in Case 5 votes
- Insignia Uses Valassis Trial to Bludgeon News America in Minn. Federal Case 4 votes
- Insignia Wins Ruling v. News America; Stage Set for Another Antitrust Trial in POP Biz 4 votes
- Valassis v. NAM Federal Trial Set for February; Judge Denies Pretrial Motions 3 votes

