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- Viewpoint Launches User Engagement Index for Measuring Rich Media Ad Performance; User Engagement Index To Help Quantify Success and ROI for Rich Media Campaigns
- NEW YORK -- Viewpoint Corporation (NASDAQ: VWPT), a leading internet marketing technology company, today announced the launch of the Viewpoint User Engagement Index. The Index will provide more robust and measurable insight into the performance of rich media advertising, and will enable marketers to effectively measure brand engagement on the...
- Research articles 2006-05-17
- MySpace's Big Spam Win: Will It Be a Deterrent?
- MySpace won statutory damages of more than $230 million against spammers Stanford Wallace and Walter Rines, but the big question is whether this rulingâ€"delivered in the Federal District Court in Los Angelesâ€"will act as a deterrent. To be sure, MySpace’s win see court order PDF has some...
- Blog posts 2008-05-14
Additional Resources
- Great Moments in Terrible Ideas: A Social Network for Your Company
- Kris Dunn’s HR Capitalist blog is normally pretty spot-on. But his idea of experimenting with a social network for his company is cute but dumb, like when puppies try to run and keep falling over. From his blog: Social Networking think products like FaceBook and MySpace should have positive...
- Blog posts 2008-02-20
- Google Analytics Improvements - Site Engagement Goals, Mobile Reporting, Multiple Custom Variables
- Last year, after attending the Google Analytics Authorized Consultant's Summit, I blogged about wonders such as advanced segments, the API, and custom reporting. This year, there are some pretty cool additions once again, including: Multiple goals Engagement goals ...
- News items 2009-10-21
- Interview: Google News' Josh Cohen: Can The Aggregator Ever Win Over Publishers?
- There’s no shortage of publishers who are eager to criticize Google (NSDQ: GOOG)—and specifically Google News. They accuse the company alternatively of building a business on the back of their content and not giving their original content sufficient visibility in search results. Despite high-profile efforts to reach out to...
- External links 2009-09-09
- Facebook's News Feed Redesign Rollout Starting at 10AM PT Today
- Facebook's newest version of the News Feed, which demotes the real-time stream in favor of the more "traditional" top stories stream, is rolling out to users today starting at 10AM US Pacific Time. Most of the details are as we reported earlier this week, but we do have a little...
- News items 2009-10-23
- Monster Worldwide, Inc. Q3 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator: [Operator Instructions]. Your first question will come from the line of Mark Mahaney with Citigroup Investments. Mark S. Mahaney - Citigroup Smith Barney Great, thank you. I hope you can hear me, two questions please. The first is any comments on where you think long-term...
- Earnings calls 2007-10-25
- Probabilistic Assessment of User's Emotions in Educational Games
- The paper presents a probabilistic model to monitor a user's emotions and engagement during the interaction with educational games. It illustrates how the probabilistic model assesses affect by integrating evidence on both possible causes of the user's emotional arousal (i.e., the state of the interaction) and its effects (i.e., bodily...
- White papers 2002-03-26
- 2008 growth puts Facebook in better position to make money
- This summer, Facebook predicted it would hit 200 million monthly active users by the end of this year — a number some scoffed at, as Facebook had less than 100 million at the time. Today, it looks like Facebook will likely miss its lofty target, according to its current growth...
- News items 2009-08-07
- Who's who in the zoo: Clifford Rosenberg
- LinkedIn has appointed a managing director for Australia and New Zealand, Clifford Rosenberg. Rosenberg was formerly managing director of Yahoo! Australia and New Zealand. He also holds a role as chairman of Sound Alliance, publishers of FasterLouder.com and SameSame ? among others. Previously Rosenberg was chairman of Clear Light Digital,...
- News items 2009-11-18
- Stockgroup Information Systems Inc.: StockHouse.ca Ranked #1 in Canada for User Engagement; User-generated Content Resonates with Canadian Investors.
- NEW YORK, NEW YORK, Feb 26, 2007 CCNMatthews via COMTEX -- Stockgroup Information Systems Inc. (TSX VENTURE:SWB)(OTCBB:SWEB) today announced that StockHouse.ca, the company's media property and leading financial portal, was recently ranked #1 in Pa NEW YORK, NEW YORK, Feb 26, 2007 CCNMatthews via COMTEX --...
- Research articles 2007-02-26
- Kintera Announces Larry Sanger, Co-Founder of Wikipedia, as Keynote Speaker for Annual User Conference
- Sanger to Present How Web 2.0 Helps Nonprofits Develop Collaborative Communities, Leverage User-Generated Content to Grow Fundraising and Engagement Efforts
- Research articles 2007-01-10
- New User-Centric Innovation Delights and Engages Millions of Business Users That Are 'On SuccessFactors'
- SuccessFactors NEXT Labs Releases Five New Tools Designed to Increase User Interaction and Engagement Within the Company's Industry-Leading Performance & Talent Management Platform
- Research articles 2007-05-10
- Is Buzz the Solution to Digg's Failures?
- Yesterday's post about Digg led a number of readers to ask me about other social bookmarking sites. Are they just as likely to be controlled by an elite group of power users as is the case at Digg, or do they provide a more "honest" opportunity...
- Blog posts 2008-08-19
- Marchex, Inc. Q2 2008 Earnings Call Transcript
- Question-and-Answer SessionOperator Operator instructions And we’ll take the first question from Ross Sandler. Your line is live. Ross Sandler – RBC Capital Markets Thanks guys. Just a couple of questions. First, Russ, if you look across all your products and all your distribution points, how much revenue...
- Earnings calls 2008-08-18
- Target Stronger in Apparel, Wal-Mart in Electronics
- Compete submits: As economic woes seep out of the financial sector and gas prices shake consumer confidence, American shoppers are learning how to be bargain hunters. However, for Wal-Mart WMT and Target TGT, two of America’s most popular discount retailers, September sales fell short of expectations in a Back-to-School...
- External links 2008-10-09
- Why MySpace Is Launching So Much Original Studio Content
- MySpace may be facing questions about whether it's still culturally relevant enough to retain users and attract ad dollars, but the social network is winning on at least one front: It appears to be the go-to network for studios and content companies premiering original programming. Whether it can turn...
- External links 2009-08-07
- Gmail Users Get Real-Time Updates in their Email Messages
- Recently, some Gmail users spotted a new feature in which small favicons were appearing next to certain email messages in the inbox view. The icons, which only appeared next to commercially sent emails such as those delivered by Netflix, seemed to be a way to...
- News items 2009-10-05
- Mashable's Weekly Internet and Social Media Events Guide
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section. Is your event not on this list? Contact us and let's establish a media partnership. Mashable's Weekly Social...
- News items 2009-08-24
- Stockgroup Information Systems Inc.: StockHouse.ca Ranked #1 in Canada for User Engagement
- Stockgroup Information Systems Inc. (TSX VENTURE: SWB)(OTCBB: SWEB) today announced that StockHouse.ca, the company's media property and leading financial portal, was recently ranked #1 in Pages Per Visitor by comScore Media Metrix Ad Focus report, delivering more pages per visitor than any other online entity(1).
- Research articles 2007-02-26
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