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val difebo

Risk Of Rebranding: Deutsch New York's Val Difebo spoke to Julie Chen about the dangers of repackaging a product.; Tags: Danger, MoneyWatch, Deutsch New York, risk of rebranding, val difebo, deutsch, julie chen, early show, rebranding, repackaging, tropicana, coke; Videos 2009-04-15

Deutsch New York Names Top Creative: President Val DiFebo Names Peter Nicholson Chief Creative Officer/New York "2007 will be about reasserting our leadership position. Peter will build on our already solid foundation to get us there." - Val DiFebo NEW YORK -- Deutsch New York President Val DiFebo announced today that Peter Nicholson, 38,...; Tags: Deutsch Inc.; Research articles 2007-02-07
Interpublic Details New Leadership for Combined Deutsch, Lowe: NEW YORK (AdAge.com) -- Interpublic Group of Cos. today announced it will combine the U.S. operations of Deutsch and Lowe Worldwide, with longtime Deutsch CEO Linda Sawyer overseeing the merged North American entity, ending years of speculation about a pairing of two ad agencies. The announcement confirms that Lowe New...; Tags: Advertisement, New York, Merger; News items 2009-10-15
The Story Behind the Lowe/Deutsch Merger: NEW YORK (AdAge.com) -- Interpublic Group last week said it planned to combine two U.S. ad-agency brands, Deutsch and Lowe. Only, rather than call it a merger, Interpublic is soft-pedaling it as "an alignment." And rather than admit that the long-mulled move was driven by an economic downturn that's pounded...; Tags: New York, Deutsch Inc.; News items 2009-10-18